Jan. 27 Show: Eric Swartzman, iPressroom and Jenny Vance of LeadJen

January 25th, 2011

Join us Thursday to hear Eric Swartzman, CEO of iPressroom speaking about 'Social Marketing to the Business Customer.' and Janny Vance, CEO of LeadJen

Eric Schwartzman of Eric Schwatrzman.com

@EricSchwartzman is coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to B2B social media communications. He has been conducting monthly social media training programs for PRSA since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits. Eric specializes in online communications strategy, social media policy development and accelerating social media literacy within organizations. He is a frequenter speaker at professional conferences and has been producing the award-winning podcast “On the Record...Online” (@ontherecord), which focuses on how technology is changing the way organizations communicate, since April 2005.

Jenny Vance CEO of LeadJen

Across the globe, LeadJen has developed partnerships and supplied services that increase sales growth through database building, marketing campaigns, & B2B appointment setting. These advances enable any company, in any industry to improve marketing campaigns and grow sales revenue. LeadJen is consistently blazing past phenomenal benchmarks of appointment generation & pipeline growth.


Eric Schwartzman of Eric Schwatrzman.com	Jenny Vance CEO of LeadJen

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Jan. 20 Show - Ruth P. Stevens and Ken Murray

January 19th, 2011

Interviews:

Ruth Stevens, eMarketing Strategy

Ruth P. Stevens's expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants — IBM, Ziff-Davis and Time Warner.

Ken Murray, CEO VanillaSoft

Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. In 2005 Ken commercialized the product that was driving his inside sales team and founded VanillaSoft.


Ruth Stevens, eMarketing Strategy	Ken Murray, CEO VanillaSoft

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Jan. 13 Show: Michael A Brown, Debbie Qaqish - Pedowitz Group, Sally Lowery - Bronto Software

January 11th, 2011

This Thursday's show will feature commentary by Michael A. Brown.

More than 20 years’ experience with companies ranging from startups to the Fortune 100. Michael A Brown advises and trains your marketing and sales groups to use the phone effectively to find, land, and keep customers, and grow your business. Favorably differentiate your phone approach and conduct from consumer “telemarketing” and from your competitors.Help you build and ramp-up your in-house phone team, or recommend the best outsourced call centers to conduct telemarketing and telesales for you. Pedowitz Group's Chief Revenue Officer, Debbie Qaqish

As a marketer on the forefront of the marketing automation phenomenon – first as a beneficiary and now as an advocate and expert – Qaqish is a nationally sought-after speaker on topics related to driving revenue through demand generation techniques, marketing automation technologies and the integration of sales and marketing.

Qaqish addressed MBA students at the Mason School of Business at William & Mary in Williamsburg, Virginia, on October 27, 2010 and broadcast her internet talk-radio show, WRMR-Revenue Marketer Radio live from the classroom the following day.

Pedowitz customer, Sally Lowery from Bronto Software.

Sally Lowery is the Director of Online Marketing at Bronto Software, a leading email service provider. In her role, she manages tactical and strategic lead acquisition, multi-channel marketing, and the integration of marketing concepts. Many of her whitepapers on email marketing, multi-channel marketing, analytics and automation have been published by E-Commerce News, Email Marketing Reports, Practical eCommerce, DemandGen Report and Magilla Marketing. Sally has over 12 years of extensive experience in traditional and online marketing in both the B2B and B2C space.


Michael A. Brown	Debbie Qaqish	Sally Lowery

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Jan. 6 Show: Carlos Hidalgo, John Hasbrouck, Bill Godfrey

January 6th, 2011

Commentary:

Carlos Hidalgo, CEO of Annuitas Group. Carlos, who is never shy and known for telling it like it is, will be speaking about The Importance of Lead Management in Marketing Automation Success.

Interviews with host Will Crist:

Bill Godfrey CEO, of Aprimo, we can expect to hear Bill’s opinion of changes in marketing automation and especially his company.

John Hasbrouck, CEO NewLeads, Inc., will discuss how iPad and other touch pad devices are increasing the quantity and quality of leads acquired at trade shows