Feb.24 Show: Alex Shootman, Mani Iyer

February 22nd, 2011

Commentary:

James Obermayer, CEO of the SLMA.

Subject: It’s never too late to be what we could have been: Alignment between Sales & Marketing.

Alex Shootman, VP Sales Eloqua

Eloqua automates the science of marketing – campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content. With Eloqua, marketers can read and automatically respond to their buyers’ Digital Body Language™ and triumph over their biggest challenges:

Mani Iyer, Founder and CEO Kwanzoo

Kwanzoo Smart Engagement Marketing Kwanzoo provides a SaaS-based marketing platform, that engages users everywhere, to drive more leads and increase sales. Marketers can quickly and easily build highly engaging, multichannel campaigns. Kwanzoo campaigns run inside email newsletters, on websites, Facebook pages, affiliates, and paid media channels.

Marketers get to engage, qualify and convert users into targeted leads. Marketers can also grow sales virally with incentives. Users get to engage, self-qualify, and receive relevant offers. Users then share the offers, receive incentives and drive word-of-mouth for the business.


James Obermayer, CEO of the SLMA.	Alex Shootman, VP Sales Eloqua	Mani Iyer, Founder and CEO Kwanzoo

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Feb. 17 Show: Malcolm Friedberg, Jason Weaver

February 15th, 2011

Commentary: James W. Obermayer, CEO of the SLMA.

Marketers are builders of wealth, but when will they take the credit they deserve?

In this short and punchy seven minutes, Obermayer pontificates on why he believes that marketers should take their rightful place as a builder of wealth. Without marketers creating a preference, raw inquiries and qualified leads, most salespeople would be off their quota attainment by 30-50% and sales expenses would soar. Come listen as Obermayer gives credit where credit is due, to marketing, the builders of wealth.

Malcolm Friedberg President Left Brain Marketing Malcolm will be asked questions about the results of their most successful demand generation program and how the company measures the ROI for the programs it creates. Left Brain Marketing is a Demand Generation strategy agency, serving some of the largest and best-known enterprise brands. The agency helps Marketing organizations develop and grow successful Demand Generation programs. Its approach leverages a proprietary Demand Generation process model – The Left Brain Model (TM) – powered by marketing automation technology. The agency delivers a full set of services that span strategy, production, analytics and optimization for Demand Generation programs. www.LeftBrainMarketing.co

Jason Weaver, CEO, Shoutlet, Inc.

Jason will be asked about recent client successes using their platform in addition to suggestions about measuring the ROI for social media.

Shoutlet provides a centralized platform that helps companies manage and monetize their social media communication. It includes Facebook and Twitter management, Social CRM, widget building, email and mobile marketing, social commerce, and real-time analytics in one easy-to-use interface. The platform gives brands and agencies the tools to create, manage, and measure their entire social media communications. Companies using Shoutlet's platform are able to better design and implement highly targeted campaigns and ultimately improve the business impact of their social media communications.

www.Shoutlet.com


James W. Obermayer CEO of the SLMA	Malcolm Friedberg President Left Brain Marketing	Jason Weaver CEO, Shoutlet, Inc.

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Feb. 10 Show - Ron Ploof, Lisa Horner

February 7th, 2011

Commentary: James W. Obermayer, CEO of the SLMA.

Subject: How to Estimate the number of Inquiries to make Forecast

Nothing happens in an organization without a sales forecast and yet few marketers take the forecast and estimate the number of inquiries and sales leads (qualified inquiries) that will be needed to make quota. Obermayer will tackle the subject in 7 minutes and also show the answer on the SLMA blog following the broadcast.

Ron Ploof President of Ronamok.com New Media Evangelist.

Author of “Read this First the Executives Guide to Social Media.” Social media has enabled Ron to combine his passion for storytelling with 25 years of high-tech business experience to help companies tell their own stories, in their own voice, rather than relying on third parties to do so. The ultimate benefit for businesses is that at the end of the day, they’ll own their audiences instead of having to perpetually rent others.

Ron loves to share his ideas in front of audiences large and small, having presented recently before Fortune 50 companies, PRSA, Ragan Communications, MarketingProfs, Social Media Club, Forensic Expert Witness Association, Entrepreneur Magazine, Podcamp, and the University California San Diego.

Lisa Horner, Director, Campaigns Citrix Online

Lisa has been nominated as one of the 20 Women to Watch in Sales Lead Management in 2011. We are interested in how Lisa measures the ROI for the programs she creates at Citrix online. Lisa leads the Demand Generation team at Citrix Online. Directing a team of media buyers and other demand generation pros, Lisa has led the marketing team to excellent results, including the best-ever year for the organization in 2010. She has been ahead of the curve in several cutting edge areas including use of Marketing Automation, segmenting customer lists by buyer persona to deliver customized content, and aligning goals with sales to ensure revenue targets are met.


James Obermayer, CEO of the SLMA.	Ron Ploof President of Ronamok.com New Media Evangelist.	Lisa Horner, Director, Campaigns Citrix Online

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Feb. 3 Show: Shawn McClaren, Adam Blitzer & James Obermayer

February 3rd, 2011

Commentary: James Obermayer, CEO of the SLMA.

7 Demanding, pushy minutes, from the CEO of the SLMA on why Marketing must spend money on programs that work, and let their competitors spend money on everything else.

Shawn McClaren CEO , ConnectandSell solution.

We will discuss with Shawn why cold calling is not dead. Why new technology is putting life and revenue back in the B2B cold calling arena.

Shawn is the Chairman and Chief Executive Officer of ConnectAndSell. Shawn brings an enviable track record as inventor and entrepreneur. Shawn joined ConnectAndSell in 2007. Prior to ConnectAndSell, Shawn ran Securant which was sold to RSA. Shawn may be best known as founder of Cambridge Systems Group and inventor of the first storage management product for mainframe computers. Shawn is a passionate alumni of the University of Michigan.

Adam Blitzer, Co-founder and COO of Pardot and author of “Think Outside the Inbox.”

This interview will focus on Campaign Reporting and the value of marketing automation to the salespeople it serves (what’s in it for sales?)

Adam is responsible for product management, marketing, and operations. Adam was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. A native of Cincinnati, Ohio, Adam holds a bachelor's degree from Duke University and studied abroad at Waseda University.

Read his book, Think Outside the Inbox, or his B2B marketing automation blog.


James Obermayer, CEO of the SLMA.	Shawn McClaren CEO , ConnectandSell solution.	Adam Blitzer, Co-founder and COO of Pardot and author of "Think Outside the Inbox."