June 30 Show: Peter Shankman and Mike Muhney of VIPorbit

June 27th, 2011

Peter Shankman

PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.

An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week.

Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at http://shankman.com, both comments on and generates news and conversation.

Peter is the author of two books: Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010) and a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide

A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.

Born and raised in New York City, Peter still resides there with his two psychotic cats, Karma and NASA.

Mike Muhney, VIPorbit

Mike Muhney is the CEO & Founder of VIPorbit, a software startup company focused on Mobile Contact Management solutions initially focusing on the iPhone and soon iPad.

Mike’s credentials? Well, he is the Co-Founder and Inventor/Designer of ACT! – the product that originally created the Contact Management category globally. During it’s 24-year life ACT! has had over 10,000,000 people globally use it.

Mike is also Co-Author of a forthcoming book “Who’s In Your ORBIT?” and subtitled “Beyond Facebook…Creating Relationships That Matter.”

Listen Now:

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Posted in Public Relations, Marketing & Media | Comments |

June 23 Show: Paul Thomas, Lead Forensics

June 20th, 2011

Paul Thomas

Paul Thomas is the Managing Director of Lead Forensics, a next generation online lead generation tool. Having kicked off his sales and marketing career in a brochure fulfillment room at the age of 10, Paul moved up through marketing and sales departments and by the age of 20 was running his own marketing agency. 8 years on, the group now encompasses three businesses, Market Makers, Lead Forensics and the Really Group, employing over 150 people and working with some of the world largest brands.

Will Crist will ask some or all of the following questions:

What are your recommendations for Best Practices in Sales Lead Management?
We will ask about claims that Lead Forensics makes about “A Sixth Sense” in determining the best qualified visitors.
How does the Lead Forensics Software work?
How do you get contact details from people visiting a site?
Tell us about your reports. What kind of detail do you provide.
How is the software priced? Does someone buy it or use it on a subscription model?
How long does it take to get it installed and working across an entire site?
We will ask about a case history of a successful client installation.
What kind of company is the best fit for your software? Size? B2B OR B2C?
Are you compatible with most CRM Systems?

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Posted in CRM and Related, Lead Generation | Comments |

June 16 Show: Maria Pergolino, Marketo and Bob Moore, Catapult Works

June 14th, 2011

Maria Pergolino, Marketo

Deemed by Telesmart Communication’s Josiane Feignon as “one of the most creative and spirited marketing bloggers,” Maria Pergolino leads Marketo’s inbound marketing, campaign optimization and demand generation strategies as the Director of Marketing. Her impressive 10 year online B2B marketing career spans everything from CRM, social media, content marketing, search marketing, and lead generation and nurturing.

Maria is a co-author of the most successful social media, lead nurturing, and lead scoring books created specifically for B2B Marketers, entitled The Definitive Guides to B2B Marketing. She also provides frequent contributions to the MarketingProfs blog and is an author of Marketo’s popular blog, Modern B2B Marketing, which has over 16,000 subscribers.

Maria has held management positions at companies such as Shunra, ESIS, Inc and, is Salesforce.com Certified Administrator and user group leader. She is also is a sought after speaker at numerous marketing events, and has a Marketing Degree and MBA from the School of Business at Rutgers University.

She was listed as one of the 20 Women to Watch in Sales Lead Management by the Sales Lead Management Association.

Recognized as a B2B Marketing thought leader, Maria has made significant contributions to the sales lead management and marketing automation industry. She has contributed over 100 blog posts annually to top 100 marketing blogs, as well as writing or contributing dozens of articles and white papers to drive awareness in the field of lead management. Her posts and papers are typically read by tens of thousands and she has a vast following of over 3300 in her twitter network. Maria has presented to thousands at a time, both online and at live events and has also developed much content through multimedia like video and webcasts.

Maria’s work has also been cited in multiple published articles and books, including the bestselling book “Content Rules” which specifically quotes Maria on her work in lead management. She has spoken on over 30 webinars and at 40 live events in the field of lead management, and more specifically on topics including social media, lead nurturing, content marketing, lead scoring and revenue performance management. Maria has also been a speaker for such organizations as American Marketing Association, MarketingProfs, Direct Marketing News, Online Marketing Connect, BtoB Magazine, Business Marketing Association and many more. Additional professional achievements include: Winner of several BMA B2 Awards and last year she was named one of 50 Most Influential People in Sales Lead Management.

Maria is constantly creating new ways to drive demand for Marketo. She is always one step ahead of the competition and refuses to be a follower. Maria continually strives for excellence in everything she does, and measures herself not only by her own accomplishments, but by the accomplishments of those around her. She is a fearless leader and works every day to make herself, and those she works with, better marketers.

Bob Moore, Catapult Works

Bob has built unrivaled expertise in data management, matching and ETL technologies. Bob has served as the Database Chair for the Northern California chapter of the Direct Marketing Association. In his current position, Bob works with CatapultWorks clients like Brocade, Alcatel-Lucent, Symantec and others as he manages the company's data services group and the entire database operations. In addition, he is responsible for the acquisition and adoption of new database management technologies that can be applied to enhance CatapultWorks’ services. Bob joined CatapultWorks in January of 2005 when his company, Data Direct, a leading full service database management firm, was acquired by CatapultWorks. Bob has been a strong catalyst in applying technological advances to business marketing and data management processes.

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Posted in Database Management, Inquiry Management, Lead Generation | Comments |

June 9 Show: Paula Chiocchi and Jeff Ogden

June 6th, 2011

Paula Chiocchi, CEO and President of Outward Media.

Paula Chiocchi is a marketing industry veteran whose focus is on the future. Realizing the potential of online marketing and advertising technology drives her leadership of Outward Media’s successful campaigns.

“The new technologies transform our ability to help clients significantly build their businesses. It’s an incredibly dynamic time to generate and capture qualified leads,” believes Chiocchi.

Chiocchi founded Outward Media in 1998. Under her direction, the company has evolved from a niche marketing firm emphasizing online advertising to a provider of influential email and ad marketing campaigns for Fortune 1000 companies and privately held businesses seeking greater profitability. Integrity, innovation and industry intelligence have been Chiocchi’s hallmark throughout her career. She began with Dun & Bradstreet and developed her skills by creating direct mail, online advertising and email campaigns for leading mortgage companies, financial institutions, online gaming sites, sweepstakes enterprises and e-commerce companies.

Deploying emerging marketing techniques and tools has proven critical to Chiocchi’s success. “We continually forge partnerships with innovative and reliable professionals. Our clients can expect creative, effective and efficient eMarketing campaigns that capture customers and reach their target audience,” she says. The core strengths of Outward Media – comprehensive analysis, highly attuned service, and responsiveness – reflect Chiocchi’s depth of experience. Client service is one area that she believes requires more than the latest technology. She explains that “listening and responding to customers is more than the basis of our marketing campaigns, it serves as Outward Media’s guiding principle.”

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

He the President of the B2B lead generation company, Find New Customers. They help companies with 150 to 5,000 employees who sell complex products to businesses to implement and deploy world class lead generation programs. Why do they feel that is important? They tell us 8 out of 10 companies say the lack of quality sales leads is the #1 problem they face. So the services of B2B lead generation companies such as Find New Customers are really important. It’s their biggest problem!

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