Sept. 29 Show: Marco Marini, CEO of ClickMail and Jim Cecil of Nurture Marketing

September 26th, 2011

Marco will be asked questions about eMail’s recent low penetration rates, and how ClickMail successfully launches small email programs. We will ask him about a successful case study for a small and a large company.

Marco Marini is an acknowledged expert in e-marketing with over a decade and half's-worth of experience in the field. Before taking over as CEO, he was CMM's VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.

Jim Cecil of Bellevue, Washington, has spent his entire business career perfecting, teaching and producing the Nurture Selling Process. As an author, consultant and powerful speaker, Jim excites audiences across the world with the logic and emotion of customer cultivation. In addition to launching Nurture Marketing in 1986 and co-creating the Nurture Institute in 2004 with Eric Rabinowitz, Jim is the author of two books, "A Cure for the Common Cold-Call" in 1997 and co-author of Nurturing Customer Relationships in 2006. He has coached hundreds of Microsoft's Certified Partners as well as New York Life's top producers and literally tens of thousands of CEOs on the skills and strategies of customer attraction, retention and affection. Jim has addressed audiences from Sydney, Australia to mid-town Manhattan and everywhere in between since 1970 and continues to write, consult and share his strong message to this day.

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Posted in Marketing Automation, Email & Direct Mail | Comments |

Sept. 22 Show: Carlos Hidalgo - Exec Dir of Marketing Automation Institute

September 19th, 2011

CARLOS HIDALGO – EXECUTIVE DIRECTOR MARKETING AUTOMATION INSTITUTE

We will interview Carlos about the new and exciting The Marketing Automation Institute, their goals and aspirations and why the SLMA recommends that its members join the MAI.

The Marketing Automation Institute (MAI) is the community for marketing automation end-users that provides the highest level of vendor neutral curriculum, training and certification. By joining the MAI and engaging in our marketing automation community, marketing and sales professionals can exchange information with peers, as well as interact with world-class experts while attaining the only industry certification for end-users. The result is advanced career development and networking for professionals and corporations.

Only the MAI provides:

Vendor neutral training developed specifically for those in the marketing industry.
A community where marketing automation end-users can exchange information and best practices on specific strategies and solutions, as well as maximizing their marketing, sales and technology investments
Certification for marketing automation end-users

LIMITED TIME! Join the MAI for Only $199! For a limited time become an MAI Charter Member for only $199! That is a $50 discount off the original price of $249.

Use code MAI001 during checkout. Join the MAI Today!

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Posted in Marketing Automation, Current and Past Shows | Comments |

September 15 Show: Jim Meyer of eTrigue on Marketing Automation

September 12th, 2011

Jim Meyer, Vice President and General Manager, eTrigue Corporation Jim Meyer of eTrigue speaks to the topic of Marketing Automation – and specifically what capabilities exist for direct support of lead flow.

Informative, educational, vendor neutral. But he’ll also get pretty passionate about how organizations fail to use the tools correctly, and fail to gain any real value.

Jim is a veteran Silicon Valley technology operating and marketing executive with experience building and managing breakout technology companies. Prior to eTrigue, Jim co-founded Aleron where he helped build the Ultrawideband (UWB) industry, including the founding of WiMedia, an industry alliance. Before this, Jim was a pioneer in the development of UWB technology at Fantasma Networks, one of the first silicon startups targeting high data rate, short range wireless solutions. Jim has held leadership positions at Broadlogic, Adaptec and Hyundai Electronics America.

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Posted in Marketing Automation | Comments |

September 8 Show: Mike Schultz, Rain Group - Why Sales Training Fails

September 5th, 2011

President of RAIN Group, Mike Schultz is world-renowned as a consultant and expert in sales performance improvement, and co-author of the books Professional Services Marketing sales performance expert mike schultz (Wiley, 2009) and Wall Street Journal bestseller Rainmaking Conversations: How to Influence, Persuade, and Sell in Any Situation (Wiley, 2011).

Mike has worked with organizations such as Monitor Group, American Management Association, Instron, Ameresco, Pegasystems, Fidelity Investments, Ryder, Quintiles, Roche, Navigant Consulting, Bank of America, Mellon Bank, IDC Research, and dozens of others to improve sales performance and develop rainmakers.

As a sales leader himself, Mike oversaw a sales force at a leading business-to-business company, engineering growth in his division by 800% in a four year period while increasing margins significantly. Mike has also sold millions of dollars of products and services to companies across industries and of various sizes.

Mike is Publisher of RainToday.com, the world's largest publication (90,000 subscribers) and membership site for insight, advice, and tools for selling and marketing professional services, and he is on the faculty in the marketing division at Babson College. RainToday.com was borne out of Wellesley Hills Group, Mike’s first entrepreneurial venture, which enjoyed rapid growth and was listed in Inc. Magazine’s list of fastest growing companies in the country.

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