Nov. 3 Show: Michael A. Brown
Defining Engagement and Real Person Engagement; not just through email and tweeting.
SLMA Radio will interview Michael A. Brown, one of the foremost experts on telesales and lead generation. We will ask him about the biggest mistakes marketers make, his pet peeves and what salespeople can do to improve their closing ratios.
Michael is neither shy nor retiring and his in-you-face-honest opinions are sought after by large and small companies. Michael A. Brown’s BtoBEngage consulting and training services enhance companies’ ability to approach, influence, advance, and sell. His clients range from startups to the Fortune 50. www.BtoBEngage.com. Michael has been elected as one of the 50 Most Influential People in Sales Lead Management in 2009 and 2010. He has several articles in the telemarketing section of the member’s only area and is a frequent guest on SLMA Radio. Listen in and Learn.
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Mr. Brown has some great insights to lead generation in the era of social media and lean organizations. The smile and dial era has passed. A knowledge of the customer ’s possible needs based on research is the only was to have a substantial customer conversation.
Great discussion,
Herb Quilitzsch
Comment by Herb Quilitzsch — November 8, 2011 @ 8:42 pm