Dec. 1: Rick Bellefond, RB Data Services and Laurie Beasey of Beasley Direct Marketing

November 28th, 2011

Rick Bellefond, President, RB Data Services

RB Data Services was founded by Rick Bellefond. Mr. Bellefond has been specializing in designing, implementing, supporting, and enhancing customized information tracking and management systems since 1989. He has both Bachelor's and Masters Degrees in Computer Science as well as over twenty years of software development experience. His Master's degree is from Duke University. Mr. Bellefond provides cost effective solutions to a wide range of complex problems including: Client Management; Lead Management; Telemarketing Management; Mailing List Management; and Customer Service Management. We will be asking him questions about nightmare CRM installations, mistakes to avoid, tips to make installation of CRM easy.

Laurie Beasley, President, Beasley Direct Marketing

Laurie is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com , a Silicon Valley direct marketing agency that has managed online and direct marketing programs for hundreds of companies. Laurie serves as president of the Direct Marketing Association of Northern California www.DMAnc.org . She is also an instructor for the Online Marketing Institute www.OnlineMarketingInstitute.org and an instructor for the Online Marketing Certificate program at UC Berkeley Extension. We'll be asking Laurie: Is direct mail still alive? How can we get a 4% response from direct mail? What can be done about the email response slippage?

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Posted in CRM and Related, Database Management, Email & Direct Mail | Comments |

Nov. 17 Show: Bill Nussey, CEO, Silverpop & Victor Kippes, President/CEO, Validar, Inc. Replay

November 15th, 2011

BEST OF SLMA RADIO: Replay from November 10, 2010 Show:

Commentary: Andy Rooney on Sales Leads

Interviews with:


Bill Nussey, CEO, Silverpop	Victor Kippes President/ CEO Validar, Inc.

Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts.

Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.

This show is sponsored by:

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Posted in CRM and Related, Database Management, Marketing Automation, Current and Past Shows | Comments |

Nov. 10 Show: Wayne Marks, President Hansa GCR

November 3rd, 2011

Wayne Marks joined Hansa|GCR as President in January of 2008. He brings over 30 years of research and consulting experience to clients in multiple industries, including technology, financial services, industrial sectors, healthcare, retail and packaged goods.

Mr. Marks is a nationally known expert on customer experience and brand management. He has worked with Fortune 500 clients to implement branded customer experiences, deliver the brand promise, research customer needs, develop new products and segmentations, implement new business strategies, and generate customer loyalty. He is a frequent speaker on customer and brand loyalty, the impact of emotions on customer behavior.

Topic for this week's show is: Recent Research of Measuring Branding

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