Sales Lead Management Association Radio header image 1

Sales Lead Management Association Radio

Jan 2012

Feb. 2: Shawn Naggiar Chief Revenue Officer - Act|On

January 30, 2012

shawn-neggiar.jpgShawn is responsible for everything related to creating, managing, and growing revenue at the company. He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company's go-to-market strategy. He built the revenue and service sides of the business from the ground up, helping make Act-On one of the hottest SaaS companies in the online marketing technology space.

Prior to joining Act-On, Shawn spent six years in sales and business development at WebEx Communications. Prior to WebEx, Shawn held various sales management positions with RedCreek Communications (acquired by SonicWall), WorldTalk Communications (acquired by Tumbleweed), Finjan Inc., and Rainmaker Systems.

Some of the questions we'll be asking Shawn include:

  • Marketing automation is hot right now, but why? It has been around for well over 10 years.
  • In your opinion there are 3 core capabilities that people are truly looking for from marketing automation.  Why these?
  • Is it true that  Email Marketing currently serves as a core technology for 90% of small business marketers, but only 3% of small businesses actually use a marketing automation tool.  Why?