March 29: Shawn Elledge Integrated Marketing Summit | DemandCon Talks About Event Marketing

March 28th, 2012

Scott Elledge will be talking about the importance of Event Marketing

After years of hosting marketing events for the Kansas City Business Marketing Association and being a quest speaker at various events around North America, I decided to launch an event series focused on Integrated Marketing Strategies. The Integrated Marketing Summit (IMS) is the premier event series dedicated to the continued education of advertising and marketing professionals.

Their goal is to help companies drive revenue rapidly in this ever complicated world of instant and global communication. Statistics prove that a integrated marketing solution will outperform a non integrated approach by as much as 800%. But with disparate technologies, data and lack of sales and marketing alignment this strategy often becomes a pipe dream.

IMS events invites recognized thought leaders in all aspects of marketing, advertising and sales from around the world to share best practices and life experiences with our audiences.

Whether you are a seasoned corporate marketer, advertising professional or sales executive, this event will help you become more efficient through automation and more effective through integration.

How to get the most out of your event marketing budget

Identify Pitfalls
Tips

How to Plan your own event

Timing, Agenda & Food & Beverage Tips
Speaker / Content Strategies including Workshops

Effective event marketing strategies

Email, Video, Social Media, PR, DM, PPC, Radio
Partner Program

In addition he will talk about his growing DemandCon conferences and the popularity of the DemandCon webinar programs.

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Posted in Event Marketing | Comments |

March 22: Terry Booton, Advanced Marketing Instruction and Jim Obermayer of the SLMA

March 20th, 2012

Terry Booton , President Advanced Marketing Instruction "The Sales Performance and Employee Fine Tuning Company"

Terry talks about how to improve employee productivity and performance, especially sales representatives. We’ll ask Terry about his claim that Advanced Marketing Instruction can make a major impact on shortening a company’s sales cycle and improve their close rate! Author: "Cracking New Accounts" "Selling to the Top Decision Maker"

Specializing in: Sales and marketing strategies, sales training, coaching and mentoring, keynote presentations, mediation, strategic employee hiring and development processes including state of the art pre-hire screening and employee development assessment tools.

Terry Booton has spent over forty years in sales, marketing, and management. He spent four and one half years with the JC Penney Company in management and eighteen years with IBM.

He is currently the president of his own company, Advanced Marketing Instruction, The Sales Performance and Employee Fine Tuning Company, which specializes in sales and marketing strategies, sales training, coaching and mentoring, and state of the art strategic employee hiring and strategic workforce development tools.

His consulting experience is international and spans all sizes of clients from small enterprises to the Fortune 500. He has authored two books, “Cracking New Accounts” and “Calling on the Top Decision Maker” and has been featured in many publications.

James W. Obermayer, Sales Lead Management Association Obermayer will discuss with Will Crist the host the subject of “Whose sales funnel is it anyway?”

CEO and Executive Director of the Sales Lead Management Association. Principle of Sales Leakage Consulting.

James W. Obermayer is an author (four books) and speaker on subjects of sales lead management, sales enablement and marketing ROI. He is the founder and of the world-wide 4500 member Sales Lead Management Association, which also has a Linkedin Group of 2670 members. The SLMA is the sponsor of the yearly Sales Lead Management Week, the annual contest for the 50 Most Influential People in Sales Lead Management, and the nomination and naming of the 20 Women to Watch in Sales Lead Management. The SLMA also hosts the weekly C-level interview program; SLMA Radio. He is a frequent speaker for corporations and also national and regional conferences.

Obermayer is also the principal of Sales Leakage Consulting, Inc., an Orange County, CA., marketing and sales interim management consulting firm. He has written more than 95 articles on sales and marketing management.

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Posted in Funnel Marketing | Comments |

March 15: Leads 360 CEO Nick Hedges Discusses Highlights of Lead Industry Report 2012

March 12th, 2012

This is the 2nd year for the report. The company analyzed 20 Million Leads across 1,500 lead buyer databases from 90 surveys and in-depth interviews. Hear the optimism and the pessimism in the lead industry and what occurred in 2011. Hear about Mortgage Industry purchased lead volume and conversion rates. The report highlights the same information about the insurance and education industry.

Nick Hedges is President & CEO of Leads360 and a 15 year veteran of the Internet and Software as a Service industries. Nick joined Leads360 in 2008 as SVP of Business Development and has since held various responsibilities at the company including Head of Sales and Chief Revenue Officer.

Prior to Leads360, Mr. Hedges was at Bain and Company, where he led a variety of operational transformation engagements and strategic assessments in the technology, consumer products, media, and private equity industries. Prior to Bain, Mr. Hedges was the CEO of an online marketplace for the global soft commodity industry which provided trading and logistics services to companies across Africa, Asia and Europe. The company was one of the few "dot coms" to generate healthy revenue and produced a product that was a precursor to what is currently described as "software as a service".

Earlier in his career, Mr. Hedges worked at Andersen Consulting (now Accenture) on Internet and process-reengineering projects and at Ogilvy and Mather Advertising as an Account Manager for Kodak and Ford Motor Company. Mr. Hedges holds an MBA with Distinction from Harvard Business School where he was a Fulbright Scholar, and received a bachelor's degree with first class honors from Manchester University.

About Leads360:

Leads360 doesn’t sell leads; it provides lead management software and services that ensure their clients achieve unparalleled return on investment from their leads. Leads360 is the largest and most successful sales lead management company with over 5,000 clients and more than five years of experience helping businesses grow. We provide Web-based lead software to businesses that need a proven solution to help them manage their sales process from start to close.

The average company converts a small percentage of the leads they purchase or generate. Despite the time, effort and cost of marketing, companies that don't use lead management end up wasting opportunities and usually don't even know it. If you are buying or generating internet leads you need a lead management solution-and we're confident that we have the most powerful software and the best professional services and support.

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Posted in Current and Past Shows, Sales Lead Management | Comments |

March 8: Dan Rogers CEO of SmartLead

March 5th, 2012

SLMA Radio interviews Dan Rogers of SmartLead. Will Crist the host will ask about Dan to explain:

What do you mean when you make the claim you offer software with a service?
What is personalized software capability?
Please describe what you mean by “complex lead distribution.”
Account management and customer service are an issue with the big CRM companies, why is SmartLead different?
Can you define sales lead nurturing SmartLead style?

Dan Rogers drives the company’s vision. With more than 22 years of executive experience, Dan’s leadership expertise includes international assignments. In New Zealand, he was a charter member of the CLEAR Communications management team. In Ireland, Dan served as the Director of General Operations at East Telecom. And in the Netherlands, he worked for Versatel Telecommunications. Prior to joining SmartLead, he also served as Vice President of Customer Solutions for APAC Customer Services and Vice President of Customer Services at Telecom USA in Cedar Rapids, Iowa. Dan is also a member of the Sales Lead Management Association’s Advisory Board. Dan’s state appointments include the Iowa Capital Investment Board and the Iowa Emergency Response Commission. He holds a Bachelors Degree from the University of Iowa.

Since 1981, companies have relied on SmartLead’s customized lead management systems and best practices to smoothly and seamlessly manage leads from the moment the leads are generated, through qualification, ranking, nurturing and distribution to sales people or channel partners.

About SmartLead

SmartLead is the only full-service lead management company with:

Dedicated account managers to advise clients on best practices and implement their programs
Web-based lead management, sales force automation systems
Insightful analytics system
In-house marketing services: contact center, direct mail, email, printing, web hosting, and fulfillment/warehouse.

Large companies with complex sales or dealer distribution systems rely on SmartLead to simplify the Herculean task of managing thousands of leads from multiple sources. SmartLead smoothly and seamlessly manages the lead process from the moment the leads are generated until the leads are qualified and distributed to sales people or channel partners.

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