April 26: Matthew Rosenhaft of Social Gastronomy Talks about Demand Generation

April 24th, 2012

Matthew Rosenhaft , Principle of Social Gastronomy

Host Will Crist will ask Matthew why he believes traditional methods of demand generation are failing. What is collaborative buying? How does a marketing manager acquire the skills to influence buyers “before” contacting a salesperson?

Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales.

Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics.

About Social Gastronomy, LLC

Buyer-Centric - Evangelize it. Live it. Enable it.

The name Social Gastronomy℠ is a fusion of “Social Media” and “Gastronomy”. Gastronomy is blending of the art (culture) and science (methodology) of cooking. We leverage the art of social media with the science of BtoB behavioral target marketing for big, complicated purchases.

The Buyer-Centric approach is quality maturity model that assesses and defines service quality, experience, and value from a buyer’s perspective.

Across all BtoB markets, we are seeing a transformational fusion of marketing, sales, business development, and customer care from the buyer’s perspective. Are you Buyer-Centric? Are your company’s sales and marketing activities helping them make better buying decisions?

Our Social Cookbook for Target Marketing℠ is a proprietary methodology that leverages public social networks and online communities for insight in order to identify and target difficult to reach buyers, enhance the customer acquisition process, build relationships with key market and complex sales influencers. The more complicated the buyer decision process, the better the results… hard to reach decision makers, large decision influencer committees, complex technical solutions, new product introduction and adoption, long relationship cycles; the better the impact we have on market development, customer acquisition, and lowering the cost of customer acquisition.

Posted in Current and Past Shows, Demand Generation | Comments |

April 19: Seve Gershik, VP of Marketing Sirius Decisions - B-to-B Channel

April 18th, 2012

Steve Gershik. VP of Marketing – SiriusDecisions

The Topic: Social Media and the B-to-B Channel

Steve Gershik is vice president of marketing for SiriusDecisions, a b-to-b research and advisory firm for sales and marketing. Steve brings more than 18 years of global B2B marketing experience to SiriusDecisions, including his roles as CEO of 28Marketing, a demand generation consulting company, and co-founding DemandCon, the demand generation conference. Previously, Steve was VP of Marketing at TOA Technologies and Eloqua, among other technology leadership roles.

He is on the Executive Council of the Marketing Automation Institute and has been named one of the Top 50 Leaders in Sales Lead Management by the SLMA and is also in demand as a frequent speaker at industry conferences and webinars.

Listen Now:

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Posted in Current and Past Shows, Channel Marketing | Comments |

April 12: Laura McGuire, CEO of Saligent

April 9th, 2012

Will Crist, the SLMA Radio host, will ask about Saligent's Free LeadsTo Revenue” Assessment.

About Laura McGuire

Chief Executive Officer and Co-Founder Laura McGuire is chief executive officer and co-founder of SmartTracks. Laura is a successful entrepreneur, having founded three other businesses in the demand generation and marketing automation industry.

Laura is an internationally-recognized expert in database marketing and is often found speaking at industry and association meetings and conventions in the US and abroad. Laura is on several boards of directors and consults on new-technology marketing both in the U.S. and Europe.

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Posted in Marketing Automation, Current and Past Shows | Comments |

April 5: Ken Thoreson, Acumen Management How a Sales Team Can Manage Itself!

April 2nd, 2012

Ken Thoreson, President, Acumen Management, Known as the Sales Guru. Author (4 books) speaker and consultant. A believer that a sales team can be built that manages itself.

Acumen Management Group Ltd. “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 14 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for organizations throughout North America. Ken provides keynotes, consulting services, training and products designed to improve business and revenue performance.

Backgrounder Ken Thoreson, Acumen Management Group, Ltd. president, is a sales leadership professional who “operationalizes” sales management systems and processes to pull sales results out of the doldrums into the fresh zone of predictable revenue. The sales management thought leader is recognized as an expert in sales execution, channel management, revenue generation, sales analysis, compensation, forecasting, recruitment, and training within the sales function. Over the past 14 years, his consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for companies throughout North America—from emerging, transitional to high‐growth. Prior to founding Acumen, he led development‐stage, entrepreneurial, and $250‐million national vertical software sales organizations as vice president of sales. As a speaker, Ken energizes audiences and recharges their personal commitment to professional excellence to help drive personal and organizational change and growth. In addition to the 3 newly released books based on his Sales Management Guru series, and Success Simplified, co‐authored with Stephen Covey, Ken’s many articles and nationally recognized blog are excellent resources for executives who want to revitalize their organizations. He has been published in Selling Power, VARBusiness, Reseller Management, Business Products Professional and SmartReseller. He is currently a columnist for Redmond Channel Partner Magazine, a publication for Microsoft channel partners. Ken’s blog has been rated in the top 10 sales blogs in the United States and ranked a top sales industry social media user by op View.

Ken is a member of the National Speakers Association. www.NSA.com

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