July 4: Best of SLMA Radio: Steve Gershik of SiriusDecisions

June 29th, 2012

Steve Gershik. VP of Marketing – SiriusDecisions

The Topic: Social Media and the B-to-B Channel

Steve Gershik is vice president of marketing for SiriusDecisions, a b-to-b research and advisory firm for sales and marketing. Steve brings more than 18 years of global B2B marketing experience to SiriusDecisions, including his roles as CEO of 28Marketing, a demand generation consulting company, and co-founding DemandCon, the demand generation conference. Previously, Steve was VP of Marketing at TOA Technologies and Eloqua, among other technology leadership roles.

He is on the Executive Council of the Marketing Automation Institute and has been named one of the Top 50 Leaders in Sales Lead Management by the SLMA and is also in demand as a frequent speaker at industry conferences and webinars.

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Posted in Uncategorized, Current and Past Shows, Channel Marketing | Comments |

June 28: Anderson Crosby of Relecom, Inc. talks about reporting tools

June 25th, 2012

SLMA Radio interviews Anderson Crosby president of Relecom, Inc. Host James Obermayer asks Anderson why he developed a reporting tool when so many are available within CRM and Marketing Automation programs. Who uses the tool more, advertisers, agencies or publishers? How easy is to use? What is the cost? What is the benefit of the benefit when using Relecom reporting?

More about Anderson Crosby, President, Relecom, Inc.:

Anderson is a recognized expert in Digital Marketing Metrics and an active speaker at marketing events on topics ranging from Digital Marketing Best Practices to Measurement and Metrics. He has developed award-winning integrated marketing programs for multiple fortune 500 companies.

He founded Relecom to address the market need of understanding and managing overwhelming digital data and developed a marketing measurement and decision system to turn data into decisions.

Anderson holds a BS in Advertising from the University of Tennessee and an MBA from the University of California, Irvine.

Relecom provides an independent marketing measurement and decision system. By collecting key information from across multiple communication channels, Relecom presents valuable performance scores, rankings and alerts so marketers can monitor the effectiveness of their marketing activities. They focus on decisions not data and provide timely actionable information for management decisions that impact your business. Overview video

Anderson has spoken at a variety of local and national events: • San Diego AMA- Metrics Matter: Moving Beyond the Click-Through Rate (May 2010) • Orange County AMA • Frost & Sullivan Marketing World Events • Los Angeles Direct Marketing Association • University of California Irvine • California Poly • Digital Media Center

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Posted in CRM and Related, Marketing Automation | Comments |

June 21: Ken Krogue, President Inside Sales

June 18th, 2012

Kenneth Krogue joined Sales InsideSales.com in November 2004 and manages marketing, inside sales, channels sales and development. In this role, he is responsible for working with the chairman and chief executive officer to set the vision and strategy for the company as well as overseeing all day-to-day sales and marketing operations. Mr. Krogue brings more than 15 years of experience in sales, development and marketing in both domestic and international markets.

Prior to joining InsideSales.com, Mr. Krogue was one of the original founders of UCN (NYSE:UCNN), where he served most notably as the Chief Operating Officer. Prior to UCN, he created and directed the inside sales division at FranklinCovey (NYSE:FC), a leading provider of time and life management training systems.

Prior to Franklin, Mr. Krogue's experience includes serving as Marketing Director for Infobases International, Inc., an information database company, and as Sales Manager for a Utah-based computer reseller. He attended the United States Naval Academy and earned a Bachelors degree in Psychology from the University of Utah.

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Posted in Sales Automation | Comments |

June 14: Victor Kippes, CEO of Validar

June 11th, 2012

SLMA Radio host Jim Obermayer will ask Victor if the rumors of the demise in trade shows as a lead generation event is true? Are trade shows as strong as always? How can marketing manager make the most of their trade show investment?

Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Much of Validar’s value proposition is based upon Victor’s experience as a receiver of leads. He has been in a sales role for over 20 years both as a direct contributor and as the leader of a large enterprise sales team. He is a recovering sales leader who understands very well the challenges marketing and sales leaders face specific to demand generation and lead management. If you are a marketing leader interested in understanding and articulating your true value, or a sales leader interested in improved conversions and pipeline growth, Validar and Victor are there for you. You can follow Victor on Twitter at @vkippes.

About Validar

Validar is a B2B Lead Management company that specializes in events. It doesn’t matter whether your exhibiting at a tradeshow, or producing your own event or seminar series. Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts. For any business, it is important to know where leads are in their buying cycle so they are treated appropriately and follow-up activity is not wasted. Our solution enables companies to segment their event attendee based upon both explicit and implicit participation. We enable attendees to control how they are treated post event through technology.

victork@validar.com

Phone:206.577.1123

Twitter:twitter.com/vkippes

Web: www.validar.com

Blog: http://www.dontaskdontsell.com/

YouTube: http://www.youtube.com/watch?v=SBFEUnB1Bs0

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Posted in Inquiry Management, Trade Shows | Comments |

June 7: Judy Mod, Co-Founder and President of the Principle of Social Gastronomy

June 7th, 2012

SLMA Radio host Jim Obermayer will ask Judy Mod why she co-founded the Social Executive Council. We want to know about their charter, their goals, and how someone becomes a member. In other words, “What’s in it for an Executive.”

Judy Mod co-founded and is the president of the Social Executive Council, the premiere global group of senior executives who are collaborating on becoming cross-functional, enterprise-wide buyer-centric organizations. She is also a Principal of Social Gastronomy, is an executive who is helping organizations transform from solution-centric to buyer-centric in their approach to their markets, their customers, and the operationalization within their companies. Her specialties include Collaborative Buying, Buyer-Centric Marketing, Behavioral Target Marketing, Network Selling, and Customer Adoption.

Judy’s career spans over 28 years in B2B delivering top line revenue in a diversity of industries (chemical/petrochemical/O&G, process/manufacturing, environmental, microelectronics, high technology) and in various roles (global sales, business development, marketing, strategic alliances/channels/partnerships, consulting). A recognized early adopter of innovation, she has the ability to merge the needs of organizations with the innovative solutions in the marketplace.

Judy is regular speaker and blogger on social market leadership, buyer-centric organizations and the social enterprise. Previously, she served as president of the Southeast US / Latin America chapter of the Association of Strategic Alliance Professionals and on the boards of Global EXEC Women, Women in Technology and It’s The Journey, a 501 © 3 serving the breast cancer community. A graduate of Cleveland State University with a bachelor’s degree in Chemical Engineering, Judy also holds an MBA from the University of Dallas. For more information on Judy, you can check out her LinkedIn profile at www.linkedin.com/in/judymod, follow her on Twitter at http://twitter.com/JudyMod or contact her directly at jmod@socialgastronomy.com.

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