August 2: Carlos Hidalgo, Executive Director of the Marketing Automation Institute

July 31st, 2012

SLMA Radio host Jim Obermayer has asked Carlos to make an unbiased presentation to the membership (and visitors) on the subject of: Why Marketing Automation? Facts, Figures and Cost!

SLMA Interviews Carlos Hidalgo, Executive Director of the Marketing Automation Institute.

About the MAI: The MAI is a Community for All Things Marketing Automation

The Marketing Automation Institute (MAI) is the community for marketing automation end users who want to maximize the ROI from their marketing automation investment. The MAI provides the highest level of vendor-agnostic curriculum, training and certification, as well as opportunities for automation professionals to network, advance in their career and learn from their peers and industry leaders.

The Marketing Automation Institute’s mission is to help end-users advance their careers and organizations achieve a higher return on their investments by being the resource for vendor-agnostic curriculum, training and certification for the marketing automation industry. Our priority is to promote innovative ideas and best practices that both expand the industry as a whole, and serve to develop a rich community of marketing automation end-users, vendor partners and services providers.

By joining the MAI, marketing automation professionals can exchange information with their peers, interact with world-class experts, attain the only agnostic industry certification for end-users and advance their careers in the automation profession.

About: Carlos Hidalgo

Carlos is a known thought leader in B2B marketing for his keen insights on the development and implementation of lead management process, and is also a recognized expert in marketing automation. Most recently, Carlos was named a 2011 Who’s Who in BtoB Marketing. Additionally, Carlos has been recognized three years in a row (2009 – 2011) by SLMA’s 50 Most Influential People in Sales Lead Management. He is a frequent speaker, blogger and guest contributor of many articles on B2B marketing. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software. In this role, Hidalgo managed all aspects of marketing and customer relations for the SMB line of products including the creation of strategic messaging, go-to-market strategies, management of all customer communications and demand generation activities. He was also responsible for implementing global marketing best practices and processes, and ensuring all global direct marketing needs were being met. Prior to BMC, Carlos held similar roles at other various B2B companies including McAfee and Staffware, as well as Bertram, McKee & Associates, an independent marketing firm, where he was instrumental in delivering strategic marketing, lead management, generation and database

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Posted in Marketing Automation, Current and Past Shows | Comments |

July 26: Tony Tissot of eTrigue Talks About the Marketing Automation Fear Factor

July 23rd, 2012

SLMA Interviews Tony Tissot, Senior Director of Marketing at eTrique.

The host of SLMA Radio, Jim Obermayer will ask Tony about the “marketing automation fear factor” that seems to grip marketing management that is considering marketing automation. Obermayer will ask how eTrique helps companies justify the cost for marketing automation. Plus, SLMA Radio wants the inside story of how eTrique increased one company’s web visits by 64%. Hype or reality? Tune in to hear for yourself.

About Tony Tissot

Tony Tissot (@TonyTissot) is in marketing at marketing automation leader eTrigue (@eTrigue). After racking up two million miles as a senior marketing leader at a global 50 company, Tony opted to dive into the world of startups 11 years ago. All have succeeded, including an IPO and two acquisitions.

In 2003 Tony began deploying early marketing automation systems for his marketing teams. He considers them a valuable force-multiplier and a necessary tool for short-staffed marketing and inside sales teams, as well as for large organizations looking to run sophisticated marketing campaigns for generating qualified leads. Tony started his career wearing a tool belt (without exposing anything obnoxious), but was pulled into sales and marketing because he loved discussing how technology works. Tony also plays rockabilly drums with Los High Tops (@LosHighTops), and now tries to avoid flying in aircraft with more than 4 seats.

About eTrigue

Marketing and sales shouldn’t have to put up with groundhog’s day over and over. The eTrigue DemandCenter® marketing automation SaaS platform helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their "digital biography,” and give sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. eTrigue’s easy-to-use marketing automation products improve and accelerate the way marketing and sales teams generate qualified leads and close sales.

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Posted in Marketing Automation, Sales Automation | Comments |

July 19: Hank Blank, Networking Guru talks about REAL Networking

July 16th, 2012

Hank Blank is one of those people that when you read his writing, you are drawn into to an interesting, sincere, and affable man. You WANT to know him, call him a colleague, mentor, and friend. But he doesn't take those classifications lightly. He's a true networker and teaches about networking through articles, speaking engagements and training sessions. He's not a guest to miss!

http://www.hankblank.com

Join us as we talk to Hank about all aspects of networking and the difference between "likes" and developing true relationships in business.

Work

First account was McDonald’s at DDB Needham in Toronto.
10 Years with JWT in Toronto & Chicago.
Ran the National Domino’s Pizza Business at Ross Roy Advertising.
Executive Vice President at O’Leary & Partners.
New Business Development at Marshall Advertising.
Experience on major global brands such as Kellogg’s, Warner Lambert, S.C.
Johnson, Labatt’s, divisions of Revlon and Campbell Soup, Burger King,
CENTURY 21, Subway, Toyo Tires, Cox Communications.

Life

Hank has two kids that live with him. Both are available for adoption. Kidding.
Hank has run six marathons but doesn’t know why.
Hank comes from a long line of nomads. Hank was born in Toronto; his
sister was born in Beirut, Lebanon & his brother in Warsaw, Poland.
Hank was nominated to be Volunteer of the Year for OC in 2003.
Favorite recent quote. “Only the humble can save the humble.” Evita.

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Posted in Networking | Comments |

July 12: Lisa Cramer, President of LeadLife Solutions

July 10th, 2012

Paul Roberts, of SLMA Radio will interview Lisa and ask her:

Why companies currently losing revenue by not paying attention to their website visitors?
What percentage of prospects that LeadLife speaks with still have legacy marketing and sales processes? What impact does this have on their sales/marketing effectiveness?
When companies do employ some type of consultation or solution to help with their sales and marketing efforts – like marketing automation – what are some of the top reasons such attempts fail to improve the bottom line?

Lisa Cramer Biography.

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of an on-demand lead management solution that helps drive revenue by bundling a state of the art marketing automation platform with highly-experienced marketing and sales specialists. In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog. For more information on lead management or best practices call 1-800-680-6292 or email info@leadlife.com. Lisa is also on the SLMA Board of Advisors.

Description of the company’s services/products:

LeadLife Solutions (www.leadlife.com) is the only provider of a premier lead management solution combining people and technology. We power our first-class marketing automation technology (the “brawn”) with lead management experts (the “brains”) to help clients maximize sales opportunities. Our specialists augment your staff with the time and expertise to build and execute marketing campaigns. With LeadLife’s flexible and intuitive software, we can help you increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI.

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