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Sales Lead Management Association Radio

23
Jul 2012

July 26: Tony Tissot of eTrigue Talks About the Marketing Automation Fear Factor

July 23, 2012
00:0000:00

tony-tissot.jpgSLMA Interviews Tony Tissot, Senior Director of Marketing at eTrique.

The host of SLMA Radio, Jim Obermayer will ask Tony about the “marketing automation fear factor” that seems to grip marketing management that is considering marketing automation.  Obermayer will ask how eTrique helps companies justify the cost for marketing automation.  Plus, SLMA Radio wants the inside story of how eTrique increased one company’s web visits by 64%.   Hype or reality?  Tune in to hear for yourself.

About Tony Tissot

Tony Tissot (@TonyTissot) is in marketing at marketing automation leader eTrigue (@eTrigue).  After racking up two million miles as a senior marketing leader at a global 50 company, Tony opted to dive into the world of startups 11 years ago.  All have succeeded, including an IPO and two acquisitions.

In 2003 Tony began deploying early marketing automation systems for his marketing teams. He considers them a valuable force-multiplier and a necessary tool for short-staffed marketing and inside sales teams, as well as for large organizations looking to run sophisticated marketing campaigns for generating qualified leads. Tony started his career wearing a tool belt (without exposing anything obnoxious), but was pulled into sales and marketing because he loved discussing how technology works.  Tony also plays rockabilly drums with Los High Tops (@LosHighTops), and now tries to avoid flying in aircraft with more than 4 seats.

About  eTrigue

Marketing and sales shouldn’t have to put up with groundhog’s day over and over. The eTrigue DemandCenter® marketing automation SaaS platform helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their "digital biography,” and give sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. eTrigue’s easy-to-use marketing automation products improve and accelerate the way marketing and sales teams generate qualified leads and close sales.