SLMA Radio host James Obermayer interviews Author Rod Sloane founder of the 8000 member Sales and Marketing Alignment Group. In a frank and humorous interview, Rod discusses the failings of company management to tackle the number one problem faced by B2B companies: “Marketing and Sales Alignment.”
Rod Sloane also produces the UK based “No-Bull Sales & Marketing Alignment Radio Show” available on itunes.apple.com. He is a conference speaker who tackles how companies manage leads, create opportunities and generate revenue. Mr. Sloane is the founder of the LinkedIn Sales and Marketing Alignment Group that has over 8,000 members.
Author of “”Alignment, The Secret to getting your Sales and Marketing Teams Working Together” Rod says It is about your people, your language and your culture. Sloane has his own consultancy aptly named, Rod Sloan. http://www.rodsloane.co.uk/