Host Jim Obermayer interviews the ever entertaining Jeffrey Hayzlett about his bestselling books Running the Gauntlet and The Mirror Test. The former CMO of Kodak and Chairman of the Business Marketing Association shares his blunt and candid advice on how to be a change agent in your company and survive while doing it. Jeffery reminds us that “No one is going to die” because of the changes you support and why fear shouldn’t stop you.
JEFFREY HAYZLETT is a global business celebrity, former Fortune 100 c-suite executive and Chairman of Business Marketing Association (BMA 2008-2009). From small business to international corporations, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling books, The Mirror Test and Running the Gauntlet, celebrity editor to one of the largest-circulation business publications and one of the most compelling figures in global business.
Currently a member of the BMA International Board of Directors, Jeffrey is an esteemed business and marketing expert, appearing frequently on programs like Fox Business News, MSNBC’s Your Business and NBC’s Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.