Conferences and trade shows are part of every industry. Whether you and your company participate in them is part of your marketing plan. Once you have your plan and schedule - how are you going to prepare to make the most of the money you spend on attending, exhibiting, sponsoring or speaking at these events? Do you have enough staff to get it covered; and not only COVERED but NAILED?
On this episode of MSPradio, we chat with Brian Coffey, Technical Channel Account Manager at Webroot, about the 2015 Threat Brief that Webroot recently published and what MSPs need to know to better protect their clients from the latest data security threats.
This is a replay from MSP Radio's show in May. We felt it was important enough to share again with you.
But also I might be making my customers aware of what the prevalent threats are, how threats get on to an end point and doing a little bit more endings or education I think could have a big impact in keeping their customers and partners safe.
and: We see the complexity of threats continuing to grow and the creativity that we see coming from these engineers.
We see it more and more focused on the financial rewards and benefits that they can achieve from these different models. I think that really illustrates the speed and the complexity that we’re seeing. It really illustrates that security has to continue to be a focus for both consumers and for businesses and there has to be an attention to what types of security products are we offering to try to keep end points and people safe.
Revenue is rallying cry for marketing, as it has been since the last recession and seems to be accelerating. In this episode Eric Kronthal of periscopeUP discusses how SEO is not simply a long term strategy for visibility, but it can be tracked for contributions to revenue. The host this week is Jim Obermayer.