Pinterest for Business: Hidden Secrets Only the Pros Know
EYE OPENER: Pinterest is the only SOCIAL MEDIA venue that provides these RSS feeds. The others give you widgets, but not a true, versatile FEED
Do you enjoy reading cartoons? You’re not alone.
Jenny Vance has over 10 years of experience in helping companies market their products and services. That experience helped Jenny develop a set of best practices for outbound marketing, inside sales, appointment setting and lead nurturing. Under her leadership, LeadJen works with B2B companies across North America, Europe and Australia seeking to improve their marketing programs and develop successful sales leads.
~ What is reputation management?
~ How do we control or respond to negative reviews?
~ How can we prevent negative reviews - or at least cut them WAY back?
~ Who is most likely to review your business and sully your reputation?
~ Who can help you BUILD it up?
Many business owners think that simply responding to reviews you receive on Yelp! is enough. It goes way beyond that. There are several venues that collect reviews, plus atypical places.
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*About our guests:*
As the Director of Sales for Reputation Impression, Joe has been able to utilize his Sales Training and his Personal Coaching skills learned while under the employment of Anthony Robbins and SBC Communications (now AT&T) to help Reputation Impression improve its Sales and Skill sets of employees under his direct supervision. Joe's skills are mainly focused towards Customer Service and satisfaction while having a proven track record in the sales arena as well.
- Wear some COLOR solids are best. Patterns are distracting.
- Earrings – do they go with the outfit? Are the trendy or business like – yet with personality?. They, too can be distracting.
- Shirts – are collars ironed? Is the jacket REALLY your size or the size you wish you still were?
- Tie or no tie – depends on your target market. BORROW an expensive tie if you have to – that doesn't mean buying it at Nordstrom and then returning it. Have a GOOD tie. It will give you a lift.
- Glasses or no glasses? Do you always wear glasses? Will anyone recognize you if you do not have them on or will they ask if you got Lasix surgery? When was the last time you updated your frames? You may be due if it's been more than 5 years. Styles change. You may end up with lighter weight ones, too, that are more flattering.If you bought your glasses with one shaped face and you've gained or lost weight, changed hair color, gone gray – your old glasses will not look as good as they did when you first got them.
- Smile - do you want your teeth whiter or are you happy with what you have? There is no correct answer – just what fits for YOU. Whitening products. SMILE warmly like you are looking at a friend you haven't seen in a while and they look fantastic and happy!Remember if you use a whitening product the night before or even that day – the real ones will somewhat dry your teeth out and you'll need to replenish the moisture or the first thing you drink – coffee, soda, juice, wine – will soak right in to the more porous surface. Be ready to brush again.
- Stray hairs – men - PLEASE trim your nose hairs and eyebrows. Get it done professionally. If your ears are showing – no YODAS! Same if your neck is showing – clean it up. Beards/mustaches – are they cleaned up or are you sporting that ZZtop – Duck Dynasty look?Women, as we get older hair shifts on us – chins and upper lips, sideburn area – defuzz, pluck. DO NOT WAX THE DAY BEFORE A HEAD SHOT. Sometimes, waxing your face stimulates the skin to cleanse and you end up with blemishes. RED is hard to hide.
- DO NOT PICK your face – as a general rule – but REALLY leave it alone the day of your head shot. Be GENTLY, rub gently to avoid breaking something open. Patching it with cover-up will still show and add to the edits that need to be done.
- Selecting the studio: You want someone with some artistic sense who can help bring out your best
- Consider bringing a couple of shirts, colors with accessories: earrings, ties, etc. to give variety.
- You will want a HIGH RES digital version at the very least.
- Go for COLOR – you can always switch to black and white.
- Ask them about your rights to post the images and use them in promotional materials. Once you purchase a high res version, can you use it anywhere you want to without watermark?
Pose time - backdrops, your angle and lighting. This is part of why you will have a professional shoot youCan't afford a studio, you can go to JC Penney, WalMart, Target, not to be confused with Mall Santa shots. They do a nice job for the budget. Preferably, find a local photography studio that specializes in head shots. Wedding specialists are not business head shot specialists, nor is the local business that does passport photos.