About the SLMA

July 16th, 2010

The Sales Lead Management Association^SM (SLMA) has been formed because Sales Lead Management is a basic business process that cannot be ignored simply because it crosses the line between sales and marketing. We will provide information for members who want to manage their sales inquiries in a more efficient manner.

The SLMA will provide best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Combined with helping companies develop best-in-class Sales Lead Management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, we believe that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.

The Sales Lead Management Association^SM (SLMA) has been founded by James Obermayer, President of Sales Leakage Consulting, Inc., of Villa Park, Ca, and Mark Friedman, President of The Velos Group, Inc. of Tustin, CA.

Questions concerning the following should be directed to the appropriate person:
James W. Obermayer	CEO and Executive Director
Mark Friedman	Executive Vice President
Susan Campanale	Vice President of Marketing and Membership
Ronald P. Goodman	VP Business Development
Christel Hall	Director of Public Relations
Will Crist	Director of SLMA Radio
Paul Roberts	Producer, SLMA Radio
Bill Goldsmith	Director of Video Production
Susan Finch	Director of Online Services and Marketing
Stu Heinecke	Contributing Editor
Paul McCord	Book Reviews

Sales Lead Management Association Advisory Board

The Sales Lead Management Advisory Board is comprised of people who understand the discipline of sales lead management. The SLMA is looking for additional advisors from a contact center, one or more CRM Software companies and managers at companies who have risen to the challenge of managing inquiries. Members of the Advisory Board are asked for their opinions on various subjects. They must be open to hearing from people who have issues and may ask for their advice. They may contribute content to the Sales Lead Management Association web site. There will be no compensation just the occasional satisfaction of helping companies manage their inquiries in the most professional manner. Advisory Board Members are asked to serve a minimum of one year.

Requirements of an Advisor to the Board Member

Quarterly Calls. At least quarterly phone calls with SLMA management

Contributions. Contributions as an author for the SLMA site.

Expert. Willingness to be listed as an expert on the Ask the Experts page.

Committee. A willingness to serve on an SLMA committee as the association grows. We expect in the near future that we will form new committees to make recommendations for the different aspects of lead management.

Michael T. Alexander Director of Client Relations G. E. Pia & Company Registered Investment Advisor (626) 622-8000 www.gepiaco.com	Frank Jamison President Applied DM Research (415) 884-9902 www.applieddmresearch.com
Keith Burwell SVP Business Development Kaleidico, LLC (330) 807-1337 www.kaleidico.com	Rick Kean, CBC Managing Director Business Marketing Institute (312) 371-5663 www.businessmarketinginstitute.com
Lisa J. Cramer President LeadLife Solutions, Inc. (770) 670-6702 www.leadlife.com	Russell Kern - Lead Generation President and CEO The Kern Organization (818) 703-8775 www.thekernorg.com
Richard A. Hagle Publisher Racom Communications (312) 494-0100 www.racombooks.com	Dan McDade President and Founder PointClear (877) 582-9909 www.pointclear.com
Christel K. Hall, APR CBC President PRowrite Public Relations (775) 267-9232 www.prowrite-pr.com	Dan Rime, CBC Marketing Director CDCE Incorporated (800) 373-5353 www.cdce.com
John B. Hasbrouck - Lead Management Systems at Trade Shows President and CEO NewLeads, Inc. (805) 658-3330 www.newleads.com	Dan Rogers - Customer Acquisition Management President AdTrack Corporation (800) 735-3237 www.smartlead.com
Denny Head eDemand Leads Edemandleads.com Work (303) 329-4637 Cell (303) 886-3512 www.edemandleads.com	Ruth P. Stevens President eMarketing Strategy (212) 679-6486 www.ruthstevens.com
Matt Hill - Trade Show Training for Qualified Leads President The Hill Group - Seriously Fun Training (408) 257-7828 www.hillgroup.com	Tonnia B. Strand - Telemarketing President Business to Business Marketing (619) 615-9292 (888) 424-9224 www.biz2bizmarketing.com