July 16th, 2010
The Sales Lead Management AssociationSM (SLMA) has been formed because Sales Lead Management is a basic business process that cannot be ignored simply because it crosses the line between sales and marketing. We will provide information for members who want to manage their sales inquiries in a more efficient manner.
The SLMA will provide best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Combined with helping companies develop best-in-class Sales Lead Management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, we believe that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.
The Sales Lead Management AssociationSM (SLMA) has been founded by James Obermayer, President of Sales Leakage Consulting, Inc., of Villa Park, Ca, and Mark Friedman, President of The Velos Group, Inc. of Tustin, CA.
|Questions concerning the following should be directed to the appropriate person:|
|James W. Obermayer||CEO and Executive Director|
|Mark Friedman||Executive Vice President|
|Susan Campanale||Vice President of Marketing and Membership|
|Ronald P. Goodman||VP Business Development|
|Christel Hall||Director of Public Relations|
|Will Crist||Director of SLMA Radio|
|Paul Roberts||Producer, SLMA Radio|
|Bill Goldsmith||Director of Video Production|
|Susan Finch||Director of Online Services and Marketing|
|Stu Heinecke||Contributing Editor|
|Paul McCord||Book Reviews|
Sales Lead Management Association Advisory Board
The Sales Lead Management Advisory Board is comprised of people who understand the discipline of sales lead management. The SLMA is looking for additional advisors from a contact center, one or more CRM Software companies and managers at companies who have risen to the challenge of managing inquiries. Members of the Advisory Board are asked for their opinions on various subjects. They must be open to hearing from people who have issues and may ask for their advice. They may contribute content to the Sales Lead Management Association web site. There will be no compensation just the occasional satisfaction of helping companies manage their inquiries in the most professional manner. Advisory Board Members are asked to serve a minimum of one year.
Requirements of an Advisor to the Board Member
Quarterly Calls. At least quarterly phone calls with SLMA management
Contributions. Contributions as an author for the SLMA site.
Expert. Willingness to be listed as an expert on the Ask the Experts page.
Committee. A willingness to serve on an SLMA committee as the association grows. We expect in the near future that we will form new committees to make recommendations for the different aspects of lead management.
|Michael T. Alexander
Director of Client Relations
G. E. Pia & Company
Registered Investment Advisor
Applied DM Research
| Keith Burwell
SVP Business Development
| Rick Kean, CBC
Business Marketing Institute
| Lisa J. Cramer
LeadLife Solutions, Inc.
| Russell Kern - Lead Generation
President and CEO
The Kern Organization
|Richard A. Hagle
| Dan McDade
President and Founder
| Christel K. Hall, APR CBC
PRowrite Public Relations
|Dan Rime, CBC
| John B. Hasbrouck - Lead Management Systems
at Trade Shows
President and CEO
| Dan Rogers - Customer
Work (303) 329-4637
Cell (303) 886-3512
|Ruth P. Stevens
| Matt Hill - Trade Show Training for Qualified
The Hill Group - Seriously Fun Training
|Tonnia B. Strand -
Business to Business Marketing