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Sales Lead Management Association Radio

15
Apr 2015

Gender Equality at the C-Level: Is it possible?

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Inspired by Patty Murray, formerly of Intel, Bonnie Crater, CEO of Full Circle CRM, wrote this article about taking a play from the NFL. Combine these thoughts with those of Patty Murray about gender equality at the executive level, especially the C level, we have some work to do. 
Some thoughts from Patty that Bonnie & Susan pondered: 
  • Ambition – and how it’s expressed – often looks very different in women.
  • Isolation affects women’s advancement more than we think.
  • Intentional, tailored development and flexibility is critical.
  • Women don’t want to be singled out as technical females.

How do these resonate with you? Do you agree, disagree? What is your company doing to address the imbalance in this area? Is it enough?
Phil Fernandez of Marketo doesn't think it is. He is committed to adding two more women to his executive level, bringing it to 4 and 4. He's also looking to increase the number of women on Marketo's board by 3. 
Decide to make a change. Listen to this passionate show and take the challenge.
20
Feb 2015

Data is not truth, but it’s being sold as the truth.

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A gift from Linda to help you get started:


MYTH 4: Privacy is dead because we share and don't care:

79% of consumers care deeply about privacy.
But they have no way to know how they can control it.
Some of us are forced to be on Facebook to stay in touch with friends and family.
It's a compelling thing you have to do. You have ZERO control.

If you say no to the rules, you are OUT. So you either say, "no" and have no access, or you say, "yes" to participate and share. Even with your profile locked down, Facebook is still collecting your data even though you hide it from the rest of the world.


KNOW THIS: DATA IS NOT TRUTH, but it's being sold as the truth.

"You can predict what the average man will do with certainty, but you can't predict what the individual will do."
They share, but they also share stuff that has nothing to do with their real life. Perhaps it's research for a client, or something you were into for a moment after watching a movie, but then moved on. It's not accurate - it does not take into account our continuous evolution of interests.

Why should we care?

People share, but we have to be really respectful of that from a brand and reputation management view.
What we do with this trusted data can really destroy our relationships.
Consumers DO care, they feel they have no control over the data they share and then they rely on trusting that they are going to be smart by selective of whom they share information with. But how well do these selected companies protect what the consumer trusts them with?

All of our physical devices being connected to the internet - personal and moved to cloud. This is the central issue of our time as it relates to privacy and security. Know that the FTC is making this a high priority.

Myth 5: If it's in the cloud, I have a login and it's safe.

What is your doing at rest? What about in transit? Transit is typical, but confirm about it at rest.
When is it encrypted? The biggies are: Dropbox, Google Drive, and Box.
In the last 12-18 months, since the Snowden debacle, they are all encrypting their data at rest. It was already encrypted in transit.

Our government doesn't want us to encrypt our data. They want to be able to subpoena these records and have easy access to the data. They prefer not to decrypt. Really keep a brief eye on what is going on in Congress on this. If the laws come down that we cannot encrypt our data, it puts our customers at risk and our businesses at risk for breaches. We need a balance to this approach. We all need to participate in this conversation and give feedback to our elected officials. Lying back to await the outcome is unacceptable.

Cellphones have the same issue. Apple's new IOS is encrypted. The FBI is petitioning Congress to make this illegal.
If the government can hack it, so can our competitors, employees and other governments.
Make sure your 3rd party cloud vendors disclose to you what their security measures are.


About Linda Zimmer:  LinkedIn Google+ | Twitter

Today's world is a digital one. That means being effective online if you want great business outcomes. Connecting with customers and offering value builds business.She's clocked more than 20 years in creating and managing digital marketing strategies to engage with people and trigger action. And she's loved every second of my relationships and collaboration with corporate, nonprofit, and government organizations.

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10
Nov 2014

MSP Radio Special Edition for Our Veterans - Thank you for serving.

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On Veterans' Day in America, we are publishing a program aired last week hosted by Nate Teplow for MSP Radio one of our SLMA radio special programs. We think is worth repeating to SLMA Radio listeners.


Veteran’s Day is this week, and people across the nation are taking the time to honor and remember our veterans and all they do for our country. The military teaches our veterans a unique set of skills, both technical and interpersonal, and for this reason, many veterans often find jobs in IT when they return home from service.

On this week’s episode of MSPradio, we chat with Hire Heroes USA, a non-profit organization that helps veterans find jobs after returning home from service. Kelly Dempsey, Director of Communications and Corporate Relations, and Brian Stann, CEO, will tell us a little about the organization and the valuable skill set that our veterans possess as a result of serving our country. Tune in now to this special, Veteran’s Day episode of MSPradio.