Sales Lead Management Association Radio header image 1

Sales Lead Management Association Radio

15
Apr

Gender Equality at the C-Level: Is it possible?

Watch Now:
Inspired by Patty Murray, formerly of Intel, Bonnie Crater, CEO of Full Circle CRM, wrote this article about taking a play from the NFL. Combine these thoughts with those of Patty Murray about gender equality at the executive level, especially the C level, we have some work to do. 
Some thoughts from Patty that Bonnie & Susan pondered: 
  • Ambition – and how it’s expressed – often looks very different in women.
  • Isolation affects women’s advancement more than we think.
  • Intentional, tailored development and flexibility is critical.
  • Women don’t want to be singled out as technical females.

How do these resonate with you? Do you agree, disagree? What is your company doing to address the imbalance in this area? Is it enough?
Phil Fernandez of Marketo doesn't think it is. He is committed to adding two more women to his executive level, bringing it to 4 and 4. He's also looking to increase the number of women on Marketo's board by 3. 
Decide to make a change. Listen to this passionate show and take the challenge.
20
Feb

Data is not truth, but it’s being sold as the truth.

Watch Now:
A gift from Linda to help you get started:


MYTH 4: Privacy is dead because we share and don't care:

79% of consumers care deeply about privacy.
But they have no way to know how they can control it.
Some of us are forced to be on Facebook to stay in touch with friends and family.
It's a compelling thing you have to do. You have ZERO control.

If you say no to the rules, you are OUT. So you either say, "no" and have no access, or you say, "yes" to participate and share. Even with your profile locked down, Facebook is still collecting your data even though you hide it from the rest of the world.


KNOW THIS: DATA IS NOT TRUTH, but it's being sold as the truth.

"You can predict what the average man will do with certainty, but you can't predict what the individual will do."
They share, but they also share stuff that has nothing to do with their real life. Perhaps it's research for a client, or something you were into for a moment after watching a movie, but then moved on. It's not accurate - it does not take into account our continuous evolution of interests.

Why should we care?

People share, but we have to be really respectful of that from a brand and reputation management view.
What we do with this trusted data can really destroy our relationships.
Consumers DO care, they feel they have no control over the data they share and then they rely on trusting that they are going to be smart by selective of whom they share information with. But how well do these selected companies protect what the consumer trusts them with?

All of our physical devices being connected to the internet - personal and moved to cloud. This is the central issue of our time as it relates to privacy and security. Know that the FTC is making this a high priority.

Myth 5: If it's in the cloud, I have a login and it's safe.

What is your doing at rest? What about in transit? Transit is typical, but confirm about it at rest.
When is it encrypted? The biggies are: Dropbox, Google Drive, and Box.
In the last 12-18 months, since the Snowden debacle, they are all encrypting their data at rest. It was already encrypted in transit.

Our government doesn't want us to encrypt our data. They want to be able to subpoena these records and have easy access to the data. They prefer not to decrypt. Really keep a brief eye on what is going on in Congress on this. If the laws come down that we cannot encrypt our data, it puts our customers at risk and our businesses at risk for breaches. We need a balance to this approach. We all need to participate in this conversation and give feedback to our elected officials. Lying back to await the outcome is unacceptable.

Cellphones have the same issue. Apple's new IOS is encrypted. The FBI is petitioning Congress to make this illegal.
If the government can hack it, so can our competitors, employees and other governments.
Make sure your 3rd party cloud vendors disclose to you what their security measures are.


About Linda Zimmer:  LinkedIn Google+ | Twitter

Today's world is a digital one. That means being effective online if you want great business outcomes. Connecting with customers and offering value builds business.She's clocked more than 20 years in creating and managing digital marketing strategies to engage with people and trigger action. And she's loved every second of my relationships and collaboration with corporate, nonprofit, and government organizations.

.

10
Nov

MSP Radio Special Edition for Our Veterans - Thank you for serving.

00:0000:00

On Veterans' Day in America, we are publishing a program aired last week hosted by Nate Teplow for MSP Radio one of our SLMA radio special programs. We think is worth repeating to SLMA Radio listeners.


Veteran’s Day is this week, and people across the nation are taking the time to honor and remember our veterans and all they do for our country. The military teaches our veterans a unique set of skills, both technical and interpersonal, and for this reason, many veterans often find jobs in IT when they return home from service.

On this week’s episode of MSPradio, we chat with Hire Heroes USA, a non-profit organization that helps veterans find jobs after returning home from service. Kelly Dempsey, Director of Communications and Corporate Relations, and Brian Stann, CEO, will tell us a little about the organization and the valuable skill set that our veterans possess as a result of serving our country. Tune in now to this special, Veteran’s Day episode of MSPradio.
12
May

How Digital Social Advocacy changes political activism results.

00:0000:00

SLMA Host Jim Obermayer interviews James Anderson founder of Wholecrowd about the subject of social advocacy and Wholecrowd's mission in changing the outcomes of political contests. We discuss how Wholecrowd got its start and how ti works. Jim is an interesting and knowledgeable expert on political campaigns but he says the Wholecrowd system can also be used by B2B companies. 


About James Anderson 

James Anderson is the Founder and CEO of Wholecrowd and a partner at Collins Anderson Philp Public Affairs. 

During the 2010 cycle, Jim Anderson served as the Executive Director of the Republication Part of Iowa helping organize a political organization that shifted the balance of power in the State House. Defeated the incumbent Governor, elected a Secretary of State and cut the voter registration gap in half. Jim also directed one of the most robust fundraising operations the state party has ever seen.

Prior to his time as the Executive Director, Jim served as the Deputy Political Director of the Republican National Committee. In this role, Jim managed a national political field team and oversaw the day-to-day management of the political department.

During the 2008 cycle, Jim served as the Iowa State Victory Director for the Republican National Committee. While there, he helped build the most robust field operation the state had seen and exceeded all voter contact records set in previous cycles. 


Before 2008, Jim was a Presidential appointee under George W. Bush at the United States Department of the Treasury where he worked directly with the Treasury Secretary on Public Affairs issues and the US Department of Commerce where he focused on international trade in the United States Commercial Service Office. 

Jim is a native of Gwynedd Valley, Pennsylvania. He received his Bachelors in Public Administration from James Madison University. 

About Wholecrowd 
Wholecrowd is the revolutionary social advocacy tool that listens for, builds, communicates with, and activates digital crowds of supporters across all social media platforms at lightning fast pace, and radically lower cost versus traditional advocacy, Wholecrowd delivers new results.

What you need to know about Crowds: 

  • What is a crowd? A crowd is a group of like-minded people built into an online community. 
  • How do I build a crowd? Simply tell us what words to listen for. Wholecrowd does the rest. 
  • How do I manage a crowd? Wholecrowd is simple and customer-friendly. a designated client manager will act at your direction to build and activate your crowd. 
  • How does Wholecrowd listen? Wholecrowd finds everyone talking about your key words on social networking platforms and blogs across the country and world.
  • How does Wholecrowd build? Wholecrowd is unique. it doesn't just monitor people talking about your keywords; it allows you to bring those people together into an online community by messaging and directing them to your crowd site.
  • What is a crowd site? A crowd site is a unique portal whereby crowd members can communicate, learn more about your issue, share information with others, and find out how to take action on your behalf. 
  • How does Wholecrowd communicate? Wholecrowd lets its users communicate directly with people talking about their issues en masse or one-on-one. 
  • How does Wholecrowd activate? Wholecrowd is unique because it creates a platform by which a crowd-builder can urge people talking about their keywords to take action (e.g., contact a lawmaker, write a letter, call a talk-show, etc.). 
Learn More? www.wholecrowd.com to learn more or contact us at learnmore@wholecrowd.com.