Marketing is all about “Connecting marketing investments to revenue…and making sense of attribution data is even harder”, so says BrightFunnel and we agree it should always have been this way. In the episode we interview BrightFiunnel's CMO Dayna Rothman to understand how this is done in the prospects journey and why it can apply to every marketing department. The host is Jim Obermayer.
About Our Guest Dayna Rothman Read the rest of this entry »
Some say, it isn’t a matter of if, but when salespeople will be replaced by algorithms (Artificial Intelligence) interacting with buyers. Some say it is happening already at an ever increasing pace. In this interview with Bob Perkins, founder and chairman of the American Association of Inside Professionals we discuss his opinions and recent research sponsored by Velocify and AA-ISP: The Evolving Sales Technology Landscape. The host is Jim Obermayer. Read the rest of this entry »
This is part of a series of interviews with industry leaders about artificial intelligence’s impact on the marketing and sales departments current and future head count. We interview Paul Teshima, a former Eloqua executive and CEO of Nudge.ai. The executives interviewed so far seem to believe that AI will create jobs while also changing the job description of those in both sales and marketing. Paul may have a different opinion. The host is Jim Obermayer
About Paul Teshima Read the rest of this entry »
Witnessing the birth of Content Intelligence
There are two messages pounding into the marketing departments today:
- Content Management is king
- Artificial Intelligence (Machine Learning) is changing the way we market and sell Read the rest of this entry »
Dozens of companies are starting up, it seems almost every day, to apply artificial intelligence and the connecting technology of machine learning to provide new ways to market, find prospects, and qualify leads.
Existing companies are racing to use new AI applications in their own technology to compete by increa Read the rest of this entry »
AI for everything is becoming the AI for anything…to hear some wags tell it; but the reality is different from the dreams and marketing hype. The reality is this instance is the use of AI for sales training representatives to become more methodical in their approach to sales is real, over-due and enormously useful. "This has great rewards," says Sabrina, "And no downside.” Sabrina was on CRM Radio in April: The Future of Artificial Intelligence for Salespeople
The host is Jim Obermayer
About Sabrina Ateniza Read the rest of this entry »
It’s lovely to have website traffic, but almost useless unless you know who the visitors are. The key element is to combine your web analytics and CRM data to turn anonymous visitors into real people. John Cheney, CEO of Workbooks CRM tackles how he has solved the mystery of the mysterious visitors. The host is Jim Obermayer. Read the rest of this entry »
How outside sales representatives spend their time is always in question, but the sales manager seldom looks to mapping software as a way to solve the time on-the-road AND productivity issues. During our program with Badger Map’s CEO Steve Benson, he explains how mapping software is so much more than a route planner when it comes crushing sales quotas. The host is Jim Obermayer. Read the rest of this entry »