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Sales Lead Management Association Radio


How an internet radio program provides listeners for pennies

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SLMA radio host Susan Finch interviews Jim Obermayer of SLMALive the internet radio network to discuss how B2B companies can create their own internet radio programming. Obermayer and Finch discuss how having your own program is easy and less labor and capital intensive than a webinar program. During this program Finch and Obermayer will cover how internet radio is a huge generator of multi-faceted content, and provides a thought leadership position for the program owners.

About Jim Obermayer

James Obermayer is the Founder and Executive Director of the 8000 member Sales Lead Management Association and a principal in Sales Leakage, Inc., an Orange County, CA., firm. He specializes in helping small to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Recent assignments include interim sales management positions at software companies, medical device/services corporations, a steel door manufacturer, a major real estate developer, an audience response system provider and a financial services firm. Obermayer has been the moderator to create marketing and sales plans in a single day. He is an author/coauthor of four B2B books and has a weekly internet radio program.

About SLMALive

SLMALive: Ears, not Eyeballs. Just getting eyeballs on your site was the rage, yesterday. Today it's about getting people to listen to your message, for hundreds or even thousands of listening hours. Forget paying $10 a click for a 75% abandon rate and a minute or two on your site. Forget about $5K-$20K for webinar attendance of 100 people. Get your own internet radio listeners for $.50 cents to $2 per listener hour!

SLMALive is an online B2B radio network that gives companies the opportunity to produce their own shows and native commercials to increase their authority as experts. SLMALive shows are a content creation machine for the program hosts. They do this through customer interviews, panel discussions, rants and case study interviews.

After the live show program owners use the 30-minute SLMALive internet radio program to repurpose content for blogs, newsletters, white papers, testimonials, website content, YouTube, Google +, home page (player with program lists), email blasts, interviews, articles, webinars, transcripts, tweets, and text or voice snippets taken from the program recording. The programs owners can syndicate its program to other sites. This is hot.

Do you have something to talk about? Is your company THE expert on your topic or industry? Use SLMALive's internet radio network to cost effectively reach decision makers.

For information about having your own program on the SLMALive network. Call Ron Goodman T. 510.471.3874, C.510.708.1276.


Sales Lead Management Association Talk Radio: A Syndicated Program


SLMA Radio launched in July of 2010 and is broadcast through the internet, live, on Thursdays, at 5 p.m. PST (California, US) UTC/GMT -8 hours. Listeners can connect via the SLMA website. Recorded versions of the SLMA Radio program can be found on the SLMA website, via iTunes, on many of the interviewees’ websites, and via the many syndicated outlets which carry the entire programming list of shows. 

SLMA Radio is produced by Paul Roberts of OC Talk Radio, and the host is James Obermayer, CEO of the Sales Lead Management Association. Susan Finch shares the hosting and focuses on ‘Women in Business.’

Prior to syndication (October, 2013), the SLMA Talk Radio program was attended to by 15,000 listeners per year. As syndication increases, we expect the exposure and listenership to quadruple in 2014.

SLMA vice president of marketing, Sue Campanale, said “This show is open to SLMA members and non-members alike; anyone interested may tune in. Recorded broadcasts are archived on the SLMA site and available through the many syndicated outlets. “
  • Guests are provided a copy of the program 
  • Commercials are accepted
  • Potential guests may contact the show’s host, Jim Obermayer, for guest appearances
  • Programs are scheduled 3-4 weeks in advance 
  • There is no cost for being a guest on SLMA Radio
Campanale also said, “We accept commercial advertisers for this web radio program. There will be up to 60-second commercials per each 55-minute program. Rates are available on the SLMA site.”