Anderson Crosby of Relecom, Inc. talks about reporting tools

April 30th, 2013

SLMA Radio interviews Anderson Crosby president of Relecom, Inc. Host James Obermayer asks Anderson why he developed a reporting tool when so many are available within CRM and Marketing Automation programs. Who uses the tool more, advertisers, agencies or publishers? How easy is to use? What is the cost? What is the benefit of the benefit when using Relecom reporting?

More about Anderson Crosby, CEO, Relecom, Inc.:

With over 18 years of experience working with Fortune 500 marketing teams, Anderson has developed and managed direct and digital marketing strategies and programs.

Anderson is a recognized expert in Digital Marketing Metrics and an active speaker at trade show events on topics ranging from Digital Marketing Best Practices to Digital Marketing Metrics. His work has been featured in BrandWeek and Communications World, and his work has also won various industry awards including the DMA International ECHO Award, MarCom Creative Award, and the Web Marketing Association’s Website Award.

About Relecom:

Relecom provides digital marketing measurement services to advertisers, agencies, and publishers. Their online reporting system provides an independent, real-time view of your marketing activities throughout a variety of digital channels. Actionable information is provided to you in up to daily reports, allowing you to spend your marketing dollars wisely.

Overview video

Anderson has spoken at a variety of local and national events: • San Diego AMA- Metrics Matter: Moving Beyond the Click-Through Rate (May 2010) • Orange County AMA • Frost & Sullivan Marketing World Events • Los Angeles Direct Marketing Association • University of California Irvine • California Poly • Digital Media Center

Listen Now:

Standard Podcasts [00:49:42m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (Loading)

Posted in Marketing Automation, Channel Marketing, Lead Scoring | Comments |

Why Marketing Automation needs Outbound Telemarketing!

September 27th, 2012

These two independent disciplines are becoming as interconnected as yin and yang. One without the other, some would say, is almost unthinkable. Outbound telemarketing can stand on its own, but can Marketing Automation?

Debra da Costa of Direct Marketing Partners makes a case why outbound telemarketing is the lynchpin for marketing automation.

Da Costa is an SLMA “2010 20 Women to Watch” winner, and voted in 2010 as one of the SLMA’s 50 Most Influential People to Watch in Sales Lead Management.

As the founder of Direct Marketing Partners she has guided her company towards serving B2B customers sales lead funnel management needs. In that pursuit, she has researched new approaches and spoken at industry organizations like the SLMA, to evangelize new lead management process developments.

Founder CEO of Direct Marketing Partners, a 20 year firm steeped in B2B prospect development and lead management services.
Speaker on the SLMA Radio program on the topic of "The Evolution of B2B Lead Qualification"
Competitive cyclist
Voted in 2010 as one of the “50 Most Influential People in Sales Lead Management.”
Named as one of SLMA’s 20 Women to Watch in Sales Lead Management in 2011.”

About Direct Marketing Partners

Listen Now:

Standard Podcasts [00:46:48m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (Loading)

Posted in Marketing Automation, Current and Past Shows, Channel Marketing | Comments |

July 4: Best of SLMA Radio: Steve Gershik of SiriusDecisions

June 29th, 2012

Steve Gershik. VP of Marketing – SiriusDecisions

The Topic: Social Media and the B-to-B Channel

Steve Gershik is vice president of marketing for SiriusDecisions, a b-to-b research and advisory firm for sales and marketing. Steve brings more than 18 years of global B2B marketing experience to SiriusDecisions, including his roles as CEO of 28Marketing, a demand generation consulting company, and co-founding DemandCon, the demand generation conference. Previously, Steve was VP of Marketing at TOA Technologies and Eloqua, among other technology leadership roles.

He is on the Executive Council of the Marketing Automation Institute and has been named one of the Top 50 Leaders in Sales Lead Management by the SLMA and is also in demand as a frequent speaker at industry conferences and webinars.

Listen Now:

Standard Podcasts [00:58:36m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (Loading)

Posted in Uncategorized, Current and Past Shows, Channel Marketing | Comments |

May 24: Andrew Clark of Right On Interactive - Life Cycle Marketing

May 21st, 2012

andrew-clark-right-on-interactive Will Crist, the host of SLMA Radio will discuss Right On Interactive’s favorite topic of “life cycle marketing.” Crist asks for examples of how LCM engages prospects and how its patent pending technology works. The company has a partnership with SalesForce.com (who doesn’t) but we want to know how this is special and about the other companies that Right On Interactive works with. And lastly we want to know Andrew Clark’s plans for growing Right on Interactive.

Andrew Clark - Vice President, Business Development

Industry veteran Andrew Clark recently joined Right On Interactive as vice president, business development, responsible for corporate strategy, marketing and partnerships.

Clark has more than 15 years of experience with some of the most respected companies in marketing technology, including ExactTarget, Aprimo and Walker Information. He comes to Right On Interactive from ExactTarget, a global provider of on-demand email marketing and interactive marketing solutions that recently completed a successful IPO. Clark led the company’s strategic partnerships efforts.

“Andy is a terrific addition to the Right On Interactive team,” said Troy Burk, founder and CEO of Right On Interactive. “He has experience helping to build successful companies in the marketing automation and technology industry. As vice president of business development, he will drive Right On Interactive’s marketing efforts and will be instrumental in directing our product roadmap and growing strategic partnerships.” Clark earned his MBA from Butler University and his bachelor’s degree from Purdue University. He serves on the board of Speak Easy, an independent non-profit that offers early stage startup companies resources needed to grow and succeed. He also has been active with the National MS Society and the American Heart Association.

Right On Interactive Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. We do this through our lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect. We believe in strategically engaging ideal prospects and customers and moving the right relationships forward – we help our client base of over 300 customers do the same.

Founded in 2006, ROI has since developed partnerships and integrations with Salesforce.com along with other software solutions. ROI now boasts patent-pending customer lifecycle marketing technology in our cloud-based solution. Through the experiences of our leadership team and organization itself, we offer strong thought leadership on marketing automation, customer lifecycle marketing and email marketing.

Listen Now: