Sales Lead Management Association Radio

Feb 2015

Content and Lead Generation through RSS Feeds

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The Geekspeak Guides, Susan Finch and Yvonne Heimann, are at it again giving you ideas of how to use your own site content, content from other sites and from venues such as Youtube, Pinterest and more to populate your site, your podcasting venues such as iTunes and Stitcher. These ideas will help create that fill in content for your social media posts to give you more time to REALLY engage with people in real conversations. This episode was recently featured on Blubrry as a valuable episode.

RSS (Rich Site Summary or Really Simple Syndication) is your simple pipeline of information. In a nutshell, it’s a properly formatted text file created dynamically by websites such as blogs and other content management systems. They don’t all create them, but most do. There are even tools you can use to create one on your own. THIS is the file you want so you can PUSH your content and reuse it, reshape it and share it better with MANY more venues including iTunes. You may use this superpower whether you are gathering content from your website, Pinterest, podcast or other online sites and services.

This video will give you several ideas and teach you how to find your RSS feed on your own site, and where you can use it.

Did you know that PINTEREST is actually a BLOG with CATEGORIES? That means that your entire Pinterest account and individual boards can all be treated as an RSS feed.

Google offers a great FREE tool to generate a feed post, allow subscribers, manage subscribers and allow you to bring in content from other sites into your own, share your content with others with just a few lines of code and it is all DYNAMIC using RSS.

Having a feed address gives you something very specific to submit to Google on one specific topic.

Podcasts use XML/RSS feeds, as well. It's a text file with useful fields for these various venues. For a podcast, it knows to look for the associated media file, episode art and excerpt. Depending on the podcasting service you use such as Blubrry, Podbean, Lipsyn, you'll be given different options before they send your fabulous content off to venues such as iTunes, Stitcher, SoundCloud and more.

This 20 minute show gives you some great ideas to use your content to generate more interest, more credibility, more leads and ultimately more sales. Trust us, we know this works.

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Find Geekspeak Guides on:

itunes: http://bit.ly/gsgitunes
stitcher: http://bit.ly/gsgstitcher
blubbrry: http://bit.ly/gsgblubrry

Jan 2015

SLMA ROI SpotLight: Alight Analytics

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In this 12 minute SLMA ROI SpotLIght, Alight Analytics founders Michelle Jacobs and Matt Hertig are interviewed about the potential ROI for clients using its ChannelMix Platform and consulting services. Projected ROI is the result of the ChannelMix program’s ability to take data from many sources and provide reports which are actionable. The founders of Alight Analytics were also interviewed on SLMA Radio on July 1, 2014.

Dec 2014

How Managing Leads for Independent sales channels brings big results!

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Managing sales leads has always gotten its biggest visibility for those organizations that have direct sales forces. But there are advocates that say that managing leads for the independent channel can be just as fruitful and in many cases more so. In this interview Jim LaBelle of LeadTrack software shares why the right software and the right management of leads for the independent channel can be tremendously productive. The host for this program is Jim Obermayer.

About Jim LaBelle

Jim Labelle is the President and owner of LEADTRACK Software. After an exciting career in telecommunications he purchased LEADTRACK Software as a way to reduce travel while staying involved in sales and marketing. He saw an opportunity in LEADTRACK to leverage his extensive experience in sales and marketing to help companies improve the effectiveness of marketing programs and increase sales through both direct and indirect distribution channels. During his career with GTE/Verizon he and his family relocated 14 times as he was given assignments with ever increasing responsibility throughout the organization. He started as a direct sales rep and moved through various positions in sales, distribution, logistics, marketing, customer service and general management. He was given responsibility to manage large regional and national sales teams; business and consumer retail chains; customer call centers with more than 2500 reps and was a pioneer in the launch of the original wireless business model that included using indirect sales partners to meet the exponential growth of the industry. He retired as an area president for GTE/Verizon and was then named CEO of 21st Century Telesis, a wireless startup with markets throughout the US.

This broad career background created the basis for many professional service contracts over the next several years with a number of telecommunication clients developing business plans; launching markets and securing financing.

In 2004 he purchased LEADTRACK Software recognizing the value of providing tools for large and small companies to manage valuable sales leads, distribution channels and marketing budgets. He also saw the opportunity to provide affordable solutions to all market segments without the need for budget busting monthly user subscription fees.

About LEADTRACK

LEADTRACK introduced one of the first sales lead management software programs in 1978. For 40 years LEADTRACK has refined its sales lead management software products to keep abreast of changing technology and to include state of the art features allowing clients to optimize sales lead management functions., from a PC, the Web or any mobile device.

LEADTRACK solutions are deployed as either a public cloud solution called LEADTRACK on Demand or in a client server design installed on your premise, within your firewall in your private cloud. Our private cloud application called LEADTRACK Complete is comprised of LT Plus and LT Web, allowing access from any device. LT Plus is the core logic for the management and navigation of the LEADTRACK data base. LT Web is a companion product to LT Plus and allows unlimited login users with no monthly subscription fees. LEADTRACK offers closed-loop sales lead management tool for rapidly and effectively importing, distributing, nurturing, and analyzing sales leads. With just a few clicks, you can evaluate all of your demand generation programs. LEADTRACK also permits integration with backend CRM support tools and other business systems.