Feb 9: Kevin Miller CMO and Principle - SalesFUSION
February 6th, 2012
Kevin has over 17 years of database marketing, CRM and software marketing & sales experience. Kevin has worked in both sales and marketing capacities and spent 7 years supporting large-scale retail marketing promotions for companies like Sony, Discovery Channel, Toyota and Guinness. He has worked closely with agencies such as Bozell, JWT and Grey Direct.
In addition to marketing/promotion work, Kevin spent several years with Onyx Software, an enterprise CRM application. From Onyx, Kevin moved into a key role with NuEdge System, Inc, an enterprise database marketing solution used by Sears, Bridgestone and Saks. NuEdge was acquired by Metavante Corp. and Kevin stayed on working with the database marketing software and CRM application for retail financial services.
From here, Kevin moved into the B2B Demand generation ranks with Marketbright and played a key role in developing their demand generation programs, webinars and sales training. In January, 2009, Kevin joined SalesFUSION and has taken over Marketing and Sales management duties and works to establish the brand of SalesFUSION in the market. Kevin brings years of extensive marketing and technology sales experience to SalesFUSION and drives the overall messaging and B2B marketing philosophy of the company to market.
Miller holds a BS Marketing and BS Psychology from Albright College in Reading, PA
Kevin is very active in many LinkedIn groups and regularly authors white papers, articles and blogs. Kevin is an open networker on LinkedIn.
Will Crist the host will ask Kevin:
- You make the claim you can generate more leads that turn into revenue. How do you do that?
- What is the cost of using your platform?
- How long does it take to get up and running with SalesFUSION?
- Do you think B2B spending will increase or decrease in 2012?
- Can you give three tips to a B2B company that creates 1,000 inquiries a month, uses a CRM system but sales are declining?
Kevin has over 17 years of database marketing, CRM and software marketing & sales experience. Kevin has worked in both sales and marketing capacities and spent 7 years supporting large-scale retail marketing promotions for companies like Sony, Discovery Channel, Toyota and Guinness. He has worked closely with agencies such as Bozell, JWT and Grey Direct.
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Feb Shows: Shawn Naggiar, Kevin Miller, Jeff Pedowitz, Debbie Qaqish and Paul Mosenson
February 1st, 2012
The Sales Lead Management Association (SLMA) weekly radio program (broadcast live at 5 PM PST each Thursday), announced the line-up for February’s SLMA Radio Programs. He will interview Shawn Naggiar CRO of Act-On Software on Feb 2nd, Kevin Miller CMO and Principle of SalesFUSION on February 9th, Jeff Pedowitz and Debbie Qaqish of the Pedowitz Group on Feb 15th and Paul Mosenson President of NuSpark Marketing on Feb 23rd. Read the rest of this entry »
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SLMA Internet Radio Interviews their 100th Guest: Jeanne Hopkins of HubSpot
January 9th, 2012
The Sales Lead Management Association (SLMA) weekly internet radio program, broadcast live at 5 PM PST each Thursday, announced he will interview Jeanne Hopkins of HubSpot on January 19th as the show’s 100th guest. Jeanne Hopkins is HubSpot’s Vice President of Marketing. Guests on the SLMA Radio Hour are CEOs and CMOs from CRM software, marketing automation software, lead generation and other sales lead management firms, as well as CMOs in B2B and B2C companies.
Will Crist said that Jeanne runs the demand generation and lead conversion efforts for internet marketing software company HubSpot. Her previous experience includes serving as chief marketing officer for MarketingExperiments, MarketingSherpa and InTouch, three leading marketing research and publishing organizations that serve the B2B and B2C markets; and senior director of marketing programs and communications at Symmetricom. In addition, Jeanne has over 20 years of senior-level management experience with B2B and B2C companies leading their sales and marketing teams.
The SLMA internet radio program can be reached via the SLMA website: http://www.salesleadmgmtassn.com/. Click on the SLMA Radio logo on the left, and then the “listen live” button. Archived programs of 99 CEOs/CMOs from companies in the sales lead management field are available. SLMA radio shows can also be subscribed to via iTunes.
About the Sales Lead Management Association The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,250 members of the worldwide sales lead management community.
In 2011, SLMA’s site received more than 146,677 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today.
SLMA featured programs include more than 300 articles and whitepapers, the “50 Most Influential People in Sales Lead Management” (2008, 2009, 2010, 2011), the SLMA “20 Women to Watch in 2011” and “Sales Lead Management Week” (Oct. 15 through 19 in 2012).
For additional information, visit the SLMA.
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Media Contact: Sue Campanale 714-637-6989 scampanale@salesleadmgmtassn.com www.salesleadmanagementweek.com
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Jan 12: Jeff Erramouspe, President of Manticore
January 6th, 2012
Jeff Erramouspe has over 20 years of management experience in both entrepreneurial and Fortune 500 technology companies. Jeff joined Manticore Technology from Digby, where he was VP of Market Development, and was the co-founder and CEO of Deepfile Corporation (now called StoredIQ), a leading provider of file management solutions for corporate compliance. Prior to founding Deepfile, he was a venture fellow at AV Labs, the seed-stage fund associated with Austin Ventures, where he provided executive leadership to several portfolio companies. During this period, Jeff was recruited by the Foundation for Entrepreneurial Excellence to be an adjunct professor for entrepreneurship at the University of Texas Graduate School of Business.
Jeff was the first vice president of marketing for Vignette Corporation, the leading provider of content management and e-relationship management solutions. While at Vignette, he developed company and product positioning that established Vignette as the leading provider of content management solutions. Jeff came to Vignette after a successful executive management career at Compaq Computer Corporation, where he was responsible for the server/systems management software business. Jeff holds a Bachelor of Arts degree from the University of California at San Diego in Management Science.
Some of the questions host, Will Crist will be asking include:
- Tell us about your two ebooks?
- We know your system nurtures leads, but how does it generate more leads.
- What is the pricing for your product?
- What is the value add for a typical company that generates only 500 inquiries a month?
- What size B2B or B2C company gets the most value from your product?
- Is there a case study that demonstrates real results that you would like to talk about?
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Dec 15: Lydia Sugarman of Venntive and Jim Obermayer on the Epidemic of ROI Discovery
December 12th, 2011
This week's show features commentary by SLMA CEO, Jim Obermayer who will be speaking on the topic of The Epidemic of ROI Discovery, why marketers are primed to Talk ROI
Our guest is Lydia Sugarman, President Venntive. Will Crist and Jim Obermayer will talk about the Top Ten winners of the 50 Most Influential People in Sales Lead Management for 2011.
Lydia Sugarman is president at Venntive, a groundbreaking, comprehensive customer engagement platform that is replacing traditional model of multiple applications that require integration for a complete overview. One platform, one login, democratizes information throughout the organization by delivering immediate benefits at reduced risk, cost, and time.
Venntive is pioneering a new category of business software with its true all-inclusive platform that naturally introduces processes, systems, and collaboration that scales as your organization grows.
Ms. Sugarman, an experienced sales and marketing professional, has been helping clients from start-ups to Fortune 10 financial services companies to build awareness in the online space for more than fifteen years.
Offline, she avidly pursues cycling, swimming, hiking, reading history, great food, and great wine.
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Dec. 1: Rick Bellefond, RB Data Services and Laurie Beasey of Beasley Direct Marketing
November 28th, 2011
Rick Bellefond, President, RB Data Services
RB Data Services was founded by Rick Bellefond. Mr. Bellefond has been specializing in designing, implementing, supporting, and enhancing customized information tracking and management systems since 1989. He has both Bachelor's and Masters Degrees in Computer Science as well as over twenty years of software development experience. His Master's degree is from Duke University. Mr. Bellefond provides cost effective solutions to a wide range of complex problems including: Client Management; Lead Management; Telemarketing Management; Mailing List Management; and Customer Service Management. We will be asking him questions about nightmare CRM installations, mistakes to avoid, tips to make installation of CRM easy.
Laurie Beasley, President, Beasley Direct Marketing
Laurie is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com , a Silicon Valley direct marketing agency that has managed online and direct marketing programs for hundreds of companies. Laurie serves as president of the Direct Marketing Association of Northern California www.DMAnc.org . She is also an instructor for the Online Marketing Institute www.OnlineMarketingInstitute.org and an instructor for the Online Marketing Certificate program at UC Berkeley Extension. We'll be asking Laurie: Is direct mail still alive? How can we get a 4% response from direct mail? What can be done about the email response slippage?
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Nov. 17 Show: Bill Nussey, CEO, Silverpop & Victor Kippes, President/CEO, Validar, Inc. Replay
November 15th, 2011
BEST OF SLMA RADIO: Replay from November 10, 2010 Show:
Commentary: Andy Rooney on Sales Leads
Interviews with:
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| Bill Nussey, CEO, Silverpop | Victor Kippes President/ CEO Validar, Inc. |
Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts.
Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.
This show is sponsored by:
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Oct. 27 Show: Adam Metz - Metz Consulting How to project the ROI for marketing lead generation
October 25th, 2011
Adam Metz is the VP of Business Development at Metz Consulting the social concept, a social customer management-consulting firm, based in Oakland, California. Metz has consulted with companies since 2006 on how to acquire, manage, monetize and retain customers from the social web. Metz’s customer community, at http://metz.customerhub.net has nearly 500 members, and offers a no-cost 9-hour training course on social customer relationship management.
Metz's second book, The Social Customer, came out on 9/16/11, and his first book, There Is No Secret Sauce, has sold or downloaded over 3000 copies, and is currently in its third printing. He has additionally published an eBook, The Metz Way.
Metz specializes in social media marketing and social customer relationship management (social CRM) for awesome consumer brands and loves lifestyle, travel, apparel and consumer-packaged goods (CPG) companies.
Metz has consulted with nearly 100 consumer and B2B companies, including Hershey’s Chocolate, Waggin’ Train Pet Food, Wente Vineyards (top 30 winery) Pirate’s Booty, MBT Shoes, Maestroconference, Obama Girl (Barely Political), Lynda.com, Passport Resorts, Hollywood Park Racetrack, The San Francisco Convention and Visitor’s Bureau, Mighty Leaf Tea, Timbuk2 bags, and dozens of others. Adam Metz also worked on the first social media program for Pulitzer-Prize winning author Thomas Friedman.
Metz has lectured at the University of California, Berkeley, the University of Washington, and University of California, Santa Cruz and has given keynote talks at numerous conferences and associations including the California and Minnesota Chapters of the American Marketing Association, the San Francisco Chamber of Commerce, the Western Association of Convention & Visitors Bureau Technology Conference, and the Hospitality Sales & Marketing Association.
Metz lives in Oakland, California with his fiancee Susan.
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August 25 Show: Jon Ferrara Founder/CEO Nimble the Social CRM Company
August 22nd, 2011
Hear Jon Ferrara the well-known entrepreneur talk about his most exciting venture to date: Nimble the SocialCRM Company
Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange. In 2009, Jon founded Nimble LLC, and is ready to strike again!
Nimble manages all of your existing contacts, and lets you instantly add new ones from your social networks. Connect your contacts to calendars, communications and conversations, all in one easy-to-use interface. Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order to attract and retain the right customers. Use Nimble for free, click here.
Paul Roberts, OC Talk Radio
How do you start an internet radio program? What are the costs and the benefits? Learn why internet radio has little to do with “podcasts.”
Paul Roberts says Internet radio is the most powerful social medium imaginable. finding your "niche" and telling people about it. Yet one of the best ways to carry on this conversation with your community of clients, customers, and potential prospects has yet to be fully explored: INTERNET RADIO. For while it's adoption by the general public is growing by leaps and bounds few people know how easy it is to actually host your own radio show on this revolutionary new "social medium" or what it's benefits can be.
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August 4 Show: Mark Friedman, Velos Group
August 2nd, 2011
Avoid 4 of the Most Catastrophic Mistakes to Implmenting (or Re-Implmeneting) a Successful CRM System
Mark Friedman, President of Velos Group will be presenting this topic during this week's SLMA Radio show.
In addition to being one of the founders of the Sales Lead Management Association, Mark Friedman is an experienced, results - oriented executive with over 25 years of proven success in managing Sales in a Call Center environment, Sales Lead Management, Telemarketing Lead generation, Marketing and Customer Service. Notably, world-renown consulting giant Accenture and the Distribution Research and Education Foundation have recognized one of his programs as a Wholesale Distribution Industry Sales "Best Practice"; the program overview was published in "Maximum Sales Velocity: How to Build a World-Class Sales Organization" by David P. Woodrow.
His articles on Sales Lead Management have appeared in Network World, Sales and Marketing Excellence, Sales and Service Excellence magazines, the Packaging Machinery Manufacturers Institute (PMMI) and Controls Group North America (CGNA) Newsletters as well as the Material Handling Equipment Distributors Association (MHEDA) Journal.
Mark is a Vistage Expert Speaker and has spoken at national events, such as the PMMI Marketrends conference, the MHEDA 50th annual conference and the CGNA National Conference on the topic of Sales Lead Management.
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