August 25 Show: Jon Ferrara Founder/CEO Nimble the Social CRM Company
August 22nd, 2011
Hear Jon Ferrara the well-known entrepreneur talk about his most exciting venture to date: Nimble the SocialCRM Company
Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange. In 2009, Jon founded Nimble LLC, and is ready to strike again!
Nimble manages all of your existing contacts, and lets you instantly add new ones from your social networks. Connect your contacts to calendars, communications and conversations, all in one easy-to-use interface. Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order to attract and retain the right customers. Use Nimble for free, click here.
Paul Roberts, OC Talk Radio
How do you start an internet radio program? What are the costs and the benefits? Learn why internet radio has little to do with “podcasts.”
Paul Roberts says Internet radio is the most powerful social medium imaginable. finding your "niche" and telling people about it. Yet one of the best ways to carry on this conversation with your community of clients, customers, and potential prospects has yet to be fully explored: INTERNET RADIO. For while it's adoption by the general public is growing by leaps and bounds few people know how easy it is to actually host your own radio show on this revolutionary new "social medium" or what it's benefits can be.
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August 4 Show: Mark Friedman, Velos Group
August 2nd, 2011
Avoid 4 of the Most Catastrophic Mistakes to Implmenting (or Re-Implmeneting) a Successful CRM System
Mark Friedman, President of Velos Group will be presenting this topic during this week's SLMA Radio show.
In addition to being one of the founders of the Sales Lead Management Association, Mark Friedman is an experienced, results - oriented executive with over 25 years of proven success in managing Sales in a Call Center environment, Sales Lead Management, Telemarketing Lead generation, Marketing and Customer Service. Notably, world-renown consulting giant Accenture and the Distribution Research and Education Foundation have recognized one of his programs as a Wholesale Distribution Industry Sales "Best Practice"; the program overview was published in "Maximum Sales Velocity: How to Build a World-Class Sales Organization" by David P. Woodrow.
His articles on Sales Lead Management have appeared in Network World, Sales and Marketing Excellence, Sales and Service Excellence magazines, the Packaging Machinery Manufacturers Institute (PMMI) and Controls Group North America (CGNA) Newsletters as well as the Material Handling Equipment Distributors Association (MHEDA) Journal.
Mark is a Vistage Expert Speaker and has spoken at national events, such as the PMMI Marketrends conference, the MHEDA 50th annual conference and the CGNA National Conference on the topic of Sales Lead Management.
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July 29 Show: Ruth P. Stevens
July 26th, 2011
2011 20 Women to Watch: Ruth P. Stevens, eMarketing Strategy
Ruth P. Stevens's expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants — IBM, Ziff-Davis and Time Warner.
At IBM, she served as director of direct marketing, North America, for the IBM hardware, software and services brands, leading a team of 140 direct marketing professionals. She then moved to the IBM Software Group, where she directed global direct marketing.
At Ziff-Davis, she served as vice president of marketing for the electronic publishing division, and later helped launch Ziff's Consumer Media Group as its vice president of marketing. At Time Warner, she worked in marketing, new business development and general management for the Book-of-the-Month Club and Time-Life Books.
Ruth serves on the board of directors of Edmund Optics, a leading supplier and manufacturer of industrial optics and components, based in Barrington, NJ. Ruth is a frequent contributor to a variety of marketing publications and author of Trade Show and Event Marketing and The DMA B-to-B Lead Generation Handbook. She teaches marketing to graduate students at Columbia Business School. Ruth serves on the board of the Direct Marketing Club of New York.
She is past chair of the Business-to-Business Council of the Direct Marketing Association and holds a BA from Hamilton College and an MBA from Columbia University.
Questions we will discuss with Ruth: Her new book “Maximizing Lead Generation” (Pearson), best practices in sales lead management and her opinions on Social Media usefulness?
Other Books:
The DMA Lead Generation Handbook (2003) Trade Show and Event Marketing (2005)
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July 22 Show: Henry Whitfield, LeadFormix and James Wong, Avidian Technologies
July 17th, 2011
Henry Whitfield - VP of Sales, LeadFormix
Henry initiates outreach to our potential customers and communicates the unique value of the LeadFormix solution through presentations and demonstrations. Henry comes to LeadFormix with more than two decades of experience as a high tech sales and management executive and entrepreneur. Prior to LeadFormix, Henry founded TelID, a registry linking telephone numbers with Internet URLs. He was also the founder of AdExchange, and was responsible for creating a new industry around marketing service syndication. Henry has held key management positions at AutoBoard and Apple Computer. He earned an MBA from the University of North Carolina’s Kenan-Flagler Business School.
James Wong, Co-Founder & CEO of Avidian Technologies
James is a seasoned entrepreneur and founder of three successful companies. He is co-founder and CEO of Avidian Technologies (www.avidian.com), the creators of Prophet, the world leading CRM software built in Outlook. James is a thought-leader, sought after speaker and writer on CRM, Sales Management & groupware applications. He was a regular writer for PCWorld and has been featured in PC Magazine, Small Business Computing, Inc., Entrepreneur, CRM Magazine, Washington Post and other publications. In 2009, he was named by the SLMA as the “50 Most Influential Sales Lead Management Professional”.
Under Wong’s leadership, Avidian was the winner of the Seattle Mayor's Small Business Award, honored for excellence in management, employee relations and community involvement. Avidian also won 3 years in a role as one of Washington State’s Fastest Growing Companies and 3 years in a role as One of the Best Companies to Work For.
Prior to Avidian, James was the co-founder and President of Foci Technologies (acquired by Meritage Technologies), and held positions at Arthur Andersen in New York City and Chevron Corporation in San Francisco.
James was named by the SBA as the Minority Small Business Champion of the Year in 2009 and was a winner of the Puget Sound Business Journal's 40 Under 40 award. He is a Past President and active board member of the Seattle Chapter of the Entrepreneurs Organization (www.eonetwork.org), is an enthusiastic Rotarian and serves on the Board of the Seattle Rotary Service Foundation (www.seattlerotary.org). James serves on the board of the Group Health Foundation (www.ghc.org) and is a board member of his local church Renton Chinese Alliance Church.
We will ask Henry Whitfield about the growth of the Marketing Automation field and why recent pundits have said MA is slowing down. We want to know his opinion of best practices for Sales Lead Management. And what is the biggest obstacle to implementing a marketing automation system?
We will ask James Wong if the maturity of the CRM marketplace still has room for growth? Why is the Prophet called the easiest CRM to use? Does he have advice for Sales Managers to get their salespeople to use a CRM System? And we want to know his opinion on the best practices for sales lead management.
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July 7 Show: Karla Blalock and Karen Hayward
July 5th, 2011
Karla Blalock, VP, Solution Services PointClear
Karla Blalock heads PointClear's solution services organization, responsible for all client operations, including program development, management, and delivery. Karla joined PointClear in 2004 after serving as director of marketing and strategic planning for Southern Company Energy Solutions, a subsidiary of Southern Company. She brings a diverse combination of business strategy, operational expertise and market development experience to her current role. She has held marketing, sales management and operational positions within the service, manufacturing and distribution industries. Karla draws on more than 20 years of experience to quickly identify strategic issues and develop prospect development programs that can be executed and measured against business objectives. The Sales Lead Management Association named Karla one of the 50 most influential people in sales lead management in 2010.
Karen Hayward, Executive VP, CMO CenterBeam
With over a decade of experience in Cloud computing, Karen has been instrumental in building and defining CenterBeam’s sales organization, sales processes and lead generation as CenterBeam’s EVP and Chief Marketing Officer. In 2010, Ms. Hayward was distinguished by CRN as one of the "Power 100: The Most Powerful Women of the Channel." Ms. Hayward was recognized for driving top-line revenue growth and revving up CenterBeam's social media program. In 2008, CenterBeam was honored with a DemandGen Top 10 Award for "Using Sales and Marketing automation to fuel Corporate Growth" and received Stevie Finalist recognition for "Best Marketing Department" from the American Business Awards. In 2004, Selling (a monthly publication of Institutional Investor) selected Ms. Hayward as its “Selling All-Star.” Ms. Hayward has also been a featured speaker at Interop 2007, On24 Webcast on Lead Farming, and a guest lecturer at USC Hayward. Ms. Hayward holds a Bachelor of Commerce degree from Concordia University in Montreal, Quebec, Canada.
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June 23 Show: Paul Thomas, Lead Forensics
June 20th, 2011
Paul Thomas
Paul Thomas is the Managing Director of Lead Forensics, a next generation online lead generation tool. Having kicked off his sales and marketing career in a brochure fulfillment room at the age of 10, Paul moved up through marketing and sales departments and by the age of 20 was running his own marketing agency. 8 years on, the group now encompasses three businesses, Market Makers, Lead Forensics and the Really Group, employing over 150 people and working with some of the world largest brands.
Will Crist will ask some or all of the following questions:
- What are your recommendations for Best Practices in Sales Lead Management?
- We will ask about claims that Lead Forensics makes about “A Sixth Sense” in determining the best qualified visitors.
- How does the Lead Forensics Software work?
- How do you get contact details from people visiting a site?
- Tell us about your reports. What kind of detail do you provide.
- How is the software priced? Does someone buy it or use it on a subscription model?
- How long does it take to get it installed and working across an entire site?
- We will ask about a case history of a successful client installation.
- What kind of company is the best fit for your software? Size? B2B OR B2C?
- Are you compatible with most CRM Systems?
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May 17 Show: Brian Kardon of Eloqua
May 17th, 2011
Brian Kardon Chief Marketing Officer Eloqua
Learn the tips and tricks for forecasting and proving marketing's impact on revenue. Brian will be asked about this DemanCon Keynote: Marketing Secrets of High-Growth companies.
As Chief Marketing Officer, Brian Kardon is responsible for driving Eloqua’s global market and brand strategy, demand generation, and communications. Brian brings more than 20 years of experience in successfully implementing global marketing strategies that resulted in substantial growth. Before joining Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped to more than double the business in less than five years, and significantly improved Forrester’s profitability.
Previously, Brian was Senior Vice President of Marketing at Reed Business Information, the world's largest business publisher. During his five-year tenure at Reed, Brian was instrumental in doubling the company's annual revenues to more than $1 billion through a combination of acquisitions, alliances, and new product development. Brian also spent six years at Braxton Associates, the strategy consulting division of Deloitte Consulting, where he was director of the marketing strategy practice and worked with clients like Coca-Cola, Merck, Nabisco, Ralph Lauren, and Sears.
Brian is a popular keynote speaker addressing marketing and growth topics at The Conference Board, European ICT World Forum@CeBIT, Handelsblatt IT Forum, Software Information Industry Association (SIIA), Magazine Publishers of America (MPA), American Business Media, American Marketing Association (AMA), The Wharton School, and Harvard Business School’s Burning Questions Conference. Brian holds a BS and MBA from The Wharton School, University of Pennsylvania.
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March 17 Show: Kathy Greenler Sexton
March 15th, 2011
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Kathy Greenler Sexton, VP of Marketing for Zoom Information |
The SLMA will ask Kathy about her opinion of CRM and marketing automation systems. What can marketers do to better manage their sales lead and inquiries? How can sales managers get their salespeople to follow-up sales leads.
KATHY GREENLER SEXTON is vice president of marketing for Zoom Information, Inc., located at www.Zoominfo.com, the world's most comprehensive directory of business information on people and companies. She is responsible for leading the strategy, development and execution of market initiatives that directly impact Zoom Information's revenue, profit, market share and growth. Kathy brings more than 20 years of content and online information experience to her role as vice president. After working in broadcast television and international marketing roles, she was a founding member, lead marketer and publisher for the web-based search engine pioneer AltaVista. She has also general-managed or marketed industry-leading online companies focused on news, small business information and general research including: Individual.com, Office.com and HighBeam Research. Most recently she worked to lead the transformation of BLR (Business & Legal Resources) from traditional publisher to online media company.
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Feb. 3 Show: Shawn McClaren, Adam Blitzer & James Obermayer
February 3rd, 2011
Commentary: James Obermayer, CEO of the SLMA.
7 Demanding, pushy minutes, from the CEO of the SLMA on why Marketing must spend money on programs that work, and let their competitors spend money on everything else.
Shawn McClaren CEO , ConnectandSell solution.
We will discuss with Shawn why cold calling is not dead. Why new technology is putting life and revenue back in the B2B cold calling arena.
Shawn is the Chairman and Chief Executive Officer of ConnectAndSell. Shawn brings an enviable track record as inventor and entrepreneur. Shawn joined ConnectAndSell in 2007. Prior to ConnectAndSell, Shawn ran Securant which was sold to RSA. Shawn may be best known as founder of Cambridge Systems Group and inventor of the first storage management product for mainframe computers. Shawn is a passionate alumni of the University of Michigan.
Adam Blitzer, Co-founder and COO of Pardot and author of “Think Outside the Inbox.”
This interview will focus on Campaign Reporting and the value of marketing automation to the salespeople it serves (what’s in it for sales?)
Adam is responsible for product management, marketing, and operations. Adam was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. A native of Cincinnati, Ohio, Adam holds a bachelor's degree from Duke University and studied abroad at Waseda University.
Read his book, Think Outside the Inbox, or his B2B marketing automation blog.
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| James Obermayer, CEO of the SLMA. | Shawn McClaren CEO , ConnectandSell solution. | Adam Blitzer, Co-founder and COO of Pardot and author of "Think Outside the Inbox." |
This show is sponsored by:
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12/29/10 - Holiday Replay: Paul Staelin of Birst and Andrew Gaffney of DemandGen Report
December 23rd, 2010
Birst is the industry’s first and only end-to-end Business Intelligence (BI) suite that provides the power of on-premise Business Intelligence (BI) tools with the economics of Software-as-a-Service (SaaS). We'll be interviewing Paul Staelin, Vice President of Customer Operations and co-Founder - Birst.
He will be followed by Andres Gaffney, Publisher of DemandGen Report. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of our coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.
This show is sponsored by:
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