In this interview, Debra da Costa of Direct Marketing Partners in the U.S. interviews Naomi Campbell, of the B2B Lead Agency in the UK to discuss the GDPR ramifications (including large monetary fines for non-compliance) for any company that wants to do business in the EU. The host is Debra da Costa.
In April 2016, the European Parliament adopted a (law) standard for data protection of people in the European Union (EU). The GDPR applies to companies worldwide that promote their products (and services) to European citizens.
Companies face large fines for not complying with the standards set by the General Data Protection Regulation (GDPR), which
- Provides greater predictability and efficiency for organizations that do business in the EU
- Offers residents increased data protection rights.