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Sales Lead Management Association Radio

1
May 2018

Warning About the EU’s GDPR Taking Effect May 25, 2018 and the new E-Privacy Acts

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In this interview, Debra da Costa of Direct Marketing Partners in the U.S. interviews Naomi Campbell, of the B2B Lead Agency in the UK to discuss the GDPR ramifications (including large monetary fines for non-compliance) for any company that wants to do business in the EU.   The host is Debra da Costa.

In April 2016, the European Parliament adopted a (law) standard for data protection of people in the European Union (EU). The GDPR applies to companies worldwide that promote their products (and services) to European citizens.

Companies face large fines for not complying with the standards set by the General Data Protection Regulation (GDPR), which

  • Provides greater predictability and efficiency for organizations that do business in the EU
  • Offers residents increased data protection rights.

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24
Apr 2018

Time Waits for No Marketer: A GDRP Compliance List

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From David Fowler Digital Compliance Head at Act-On

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It’s about 5 weeks and counting for every marketing department world-wide to comply with the EU’s GDRP legislation. It isn’t too late, but time waits for no marketer. In this program David Fowler, of Act-On’s digital compliance department gives us a list of his top compliance recommendations. 

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6
Mar 2018

Katie Bullard on Why DiscoverOrg is Different - 3 Minutes +

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Listen while you plant flowers on iTunes

This is a 3 minute and 57 second excerpt from an interview with Katie Bullard, Chief Growth Officer at DiscoverORG.  We asked her what makes the DiscoverOrg approach to database management, a database platform,  different and this is her response.

You can hear the full interview here:

Do you need an Intelligence Platform?

 

20171116-tweet-katie-bullard.jpgAnd also this program:

Marketing Intelligence Software: How it Improves Marketing ROI

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