Sales Lead Management Association Radio header image 1

Sales Lead Management Association Radio

21
Apr

A New Marketing Term is Born: Mega Content

00:0000:00
I love this “digital  commentary” by Paul Salvaggio. This month he tackles the thought that content marketing is part of what Gardner Research calls an over-hyped term deep in the “hype cycle”.   Paul gives us seven reasons why recent content management strategies are severely flawed and what he means by Mega Content and how it can benefit the user.   This is a very thought provoking commentary.

About Paul Salvaggio 

Paul Salvaggio is the VP of Operations for Backbone Media, a digital marketing agency based in Boston – Paul provides the tools, processes, services, and teams to best serve their B2B clients in the areas of data, technology and content. He leverages his nearly ten years of experience in the industry to help clients get their message out so they can focus on creating and fostering relationships. Contact: paul@backbonemedia.com
30
Mar

Marketing Technology Rollouts, How to Avoid Failure

00:0000:00

Marketing Technology rollouts are increasing and with it the failure rate, according to Paul Salvaggio. In this 5 minute commentary, Paul guides you through the three things that can be done to ensure a better result from your technology installation. 


About Paul Salvaggio 
Paul Salvaggio is the VP of Operations for Backbone Media, a digital marketing agency based in Boston – Paul provides the tools, processes, services, and teams to best serve their B2B clients in the areas of data, technology and content. He leverages his nearly ten years of experience in the industry to help clients get their message out so they can focus on creating and fostering relationships. Contact: paul@backbonemedia.com