May 9: Why buying lists is the biggest email marketing no-no

May 6th, 2013

Join host, Jim Obermayer as he and Ellie tackle one of her pet peeves. This is a topic she's passionate about - purchasing email marketing lists. Just don't do it.

About Ellie Miram:

Being a marketing manager in an organization that generates more than 80,000 leads per month is a significant job for anyone, but Ellie Mirman, who leads the marketing for the medium-sized business market at HubSpot, makes it look easy. From creating remarkable content to educate leads and customers alike to innovative workflows that nurture leads through the funnel, Ellie is a master at both the art and the science of sales lead management, and has developed many of the best practices we leverage organization-wide here at HubSpot.

Ellie launched the email marketing program at HubSpot, growing it into the largest lead generation channel in the company, and also started the HubSpot webinar series, pioneered new customer research and feedback channels, and collaborates with the product, sales, and marketing teams on a daily basis to attract, convert, close and delight visitors, leads, and eventually customers.

Ellie is a thought leader in inbound marketing and an expert in funnel management. Of her expertise, HubSpot Marketing Director Kipp Bodnar notes, “Ellie is the ideal marketer. Her decisions are rooted in data and made in conjunction with her sales director to ensure fluid transitions of leads between marketing and sales. Her marketing is revenue-focused: instead of points for lead scoring purposes she assigns projected revenue values to each lead and leverages these values in her lead management rules.”

Ellie Miram has been named one of the 20 Women to Watch in Sales Lead Management for 2013.

Posted in Email & Direct Mail | Comments |

7 Common Mistakes in Buying A B2B Email Database

November 8th, 2012

SLMA RADIO Hostess Susan Finch will interview Frank Jamieson of Applied DM Research. In this age of increasing database centric marketing, buying an email database is more risky than ever before. In this program Susan will dig into the common mistakes marketers make in buying a database. What is over-looked as the most obvious do’s and don’ts. What is full market coverage? How important are bounce rates and list erosion? How to avoid paying twice for duplicate records. Lots More.

About Frank Jamieson

Frank Jamieson is the Founder and President of Applied DM Research which has been in business for 19 years – prior to that he was the General Manager of Gazette Marketing Systems - the largest solo direct mail company on the West Coast which processed one million address records each day. Frank is a Board Member of Direct Marketing Association of Northern California and he’s also active in Market Research Association. Jamieson earned his undergraduate degree at University of New York at Geneseo and he earned his Executive MBA at Saint Mary’s College in Moraga CA. He has lived in Novato CA in Marin County for 35 years. He is married with 3 children.

About Applied DM Research Applied DM Research offers a fully integrated suite of marketing database solutions for b2c and b2b programs that includes customer profiling, sales funnel analytics, prospect database development, market segmentation and database cleansing. We also offer project management services for direct marketing and digital marketing campaigns. Customer Profiling, Prospect Database Research, Sales Funnel Analytics, Market Segmentation, Database Cleaning, Media Targeting Profiles, Email Appending, Telephone Appending, Computer Mapping, Direct Marketing, Lead Generation, Database Marketing, Digital Marketing, Demand Generation.

Listen Now:

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Posted in Current and Past Shows, Email & Direct Mail | Comments |

Dec. 1: Rick Bellefond, RB Data Services and Laurie Beasey of Beasley Direct Marketing

November 28th, 2011

Rick Bellefond, President, RB Data Services

RB Data Services was founded by Rick Bellefond. Mr. Bellefond has been specializing in designing, implementing, supporting, and enhancing customized information tracking and management systems since 1989. He has both Bachelor's and Masters Degrees in Computer Science as well as over twenty years of software development experience. His Master's degree is from Duke University. Mr. Bellefond provides cost effective solutions to a wide range of complex problems including: Client Management; Lead Management; Telemarketing Management; Mailing List Management; and Customer Service Management. We will be asking him questions about nightmare CRM installations, mistakes to avoid, tips to make installation of CRM easy.

Laurie Beasley, President, Beasley Direct Marketing

Laurie is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com , a Silicon Valley direct marketing agency that has managed online and direct marketing programs for hundreds of companies. Laurie serves as president of the Direct Marketing Association of Northern California www.DMAnc.org . She is also an instructor for the Online Marketing Institute www.OnlineMarketingInstitute.org and an instructor for the Online Marketing Certificate program at UC Berkeley Extension. We'll be asking Laurie: Is direct mail still alive? How can we get a 4% response from direct mail? What can be done about the email response slippage?

Listen Now:

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Posted in CRM and Related, Database Management, Email & Direct Mail | Comments |

Oct. 20 Show: Kirko Papajanis, President Vondara and Boxpilot

October 17th, 2011

SLMA Radio will ask about how successful guided voice mail is for penetrating the telephone maze in order to leave a message that is actually heard. We’ll ask about statistics and how Boxpilt is used call mail/email programs.

Kirko Papajanis was recruited by the founding partners of Vondara in 2001 to build critical Human Resources systems at the young company's Boxpilot Division. He focused on developing an easy to execute hiring model which minimized overhead. By 2008, Kirko was promoted to the role of President of Boxpilot and currently manages all business operations for both Boxpilot and Vondara. Kirko studied Mathematics at the University of Toronto. He currently lives in Toronto with his wife and two children.

Listen Now:

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Posted in Email & Direct Mail | Comments |

Sept. 29 Show: Marco Marini, CEO of ClickMail and Jim Cecil of Nurture Marketing

September 26th, 2011

Marco will be asked questions about eMail’s recent low penetration rates, and how ClickMail successfully launches small email programs. We will ask him about a successful case study for a small and a large company.

Marco Marini is an acknowledged expert in e-marketing with over a decade and half's-worth of experience in the field. Before taking over as CEO, he was CMM's VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.

Jim Cecil of Bellevue, Washington, has spent his entire business career perfecting, teaching and producing the Nurture Selling Process. As an author, consultant and powerful speaker, Jim excites audiences across the world with the logic and emotion of customer cultivation. In addition to launching Nurture Marketing in 1986 and co-creating the Nurture Institute in 2004 with Eric Rabinowitz, Jim is the author of two books, "A Cure for the Common Cold-Call" in 1997 and co-author of Nurturing Customer Relationships in 2006. He has coached hundreds of Microsoft's Certified Partners as well as New York Life's top producers and literally tens of thousands of CEOs on the skills and strategies of customer attraction, retention and affection. Jim has addressed audiences from Sydney, Australia to mid-town Manhattan and everywhere in between since 1970 and continues to write, consult and share his strong message to this day.