Sales Lead Management Association Radio header image 1

Sales Lead Management Association Radio

24
Feb 2020

How to Create the Most Valuable Content that Contributes to Sales

20200219-fagen-SLMA-twitter.png

Content starved marketing departments are constantly searching for content of whatever ilk to feed the ravenous public, be they prospects or customers.  Salespeople are frustrated by content deliveries that don’t exactly pertain to the prospects need and is therefore useless.  Even if the right content is created this month, it is often out of date within a short period of time and no one is pleased.  In this program, Bethany Fagan, Content Marketing Manager at PandaDoc discusses how to satisfy both sales and the prospects with content that contributes the most to sales.