Pay for performance is an interesting topic in lead generation. Not every company has the guts for it, or the experience to pull it off. In this interview with SalesStaff CEO David Balzen we get an understanding of the what it takes for a pay-for-performance model to be successful for both parties. Certainly many companies want someone to take all of the risk while they reap the benefits of new sales. We’ll see how this works and the pitfalls for both parties. The host this week is Jim Obermayer.
About DAVID BALZEN
David Balzen is the founder and CEO of SalesStaff and is responsible for the company's strategic and operational leadership.
As a demand generation executive and pioneer in lead generation for B2B industries, David helped lead the industry through the development of demand generation systems leveraging inbound and outbound lead generation strategies. His extensive understanding of the business development challenges facing B2B companies and their sales teams led to the development of SalesStaff. David has over 20 years’ experience as a chief executive, consultant and thought leader in demand generation. Recognitions include Winner of the Crystal Eagle Award by the University of Houston's Center for Entrepreneurship. Business accomplishments include being a 1999, 2000 and 2013 "Houston 100" Winner as one of the fastest growing Houston-Based companies. In 2012, David was selected as one of the Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals. Inc. Magazine featured SalesStaff on the Inc. 500 list in 2013 as the 87th fastest growing company in America.
SalesStaff’s leadership team is deeply rooted in the Information Technology industry with more than 25 years’ experience of C-level leadership in information technology companies. They saw the need to support true sales “closers” with actionable opportunities through a consistent and sustainable flow of prospect meetings.
In response to that need in the marketplace, SalesStaff began offering demand generation services to the high-tech industry. Since then, SalesStaff has pioneered a number of leading innovations:
- Integrated delivery model
- Various technology platforms leading to vastly increased productivity
- First hybrid demand generation offering
Having come from the IT consulting world, its founders created sound sales principals designed around complex-sale environments that support actionable sales opportunity development.
SalesStaff stands firm on our commitment to clients to do what we say we will and deliver quality sales appointments, leads, and sales intelligence.