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Sales Lead Management Association Radio


If You Can’t Manage Sales Leads, You Can’t Manage Sales



david-lewis-manufacturing-demand.pngManaging sales leads is not for the timid or uninformed because how sales leads are managed is crucial to the growth of your company. David Lewis, the author and founder of DemandGen International is a believer that if you can’t manage the sales lead process, you can’t manage sales revenue. In his book Manufacturing Demand, the Principles of Successful Lead Management, David outlines his five principles of sales lead management and over the coming months he will discuss each of the principles in standalone shows. His ideas and tips will surprise you.  The host is Jim Obermayer

About David Lewis

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.

Download your copy of Manufacturing Demand


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Four Reasons Why Lead Nurturing is Essential.


Nurturing leads is not new, but is has become an essential, not an optional opportunity, for every B2B company (and also considered purchase B2C products).   It should be considered essential, because essentially salespeople aren’t following up leads any better than they did when lead nurturing first appeared in the 90’s.  In the program this week, DemandGen founder and CEO David Lewis discussed why lead nurturing is no longer an option using four arguments than cannot be denied.  The host is Jim Obermayer

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