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Sales Lead Management Association Radio

25
Sep 2018

How Variables in Selecting a TM Service Drives Price

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Host Jim Obermayer interviewed Debra da Costa, president of Direct Marketing Partners ands they tackled the difficult subject of choosing a "Contact Center" that is as measurable as your own staff.  They discuss how to access a company, pricing, and  pricing models:
 
  • Trial Programs
  • By the FTE (bundled)
  • Hourly by task
  • PFP/Cost per lead
  • By the job (bundled)
Ms. Da Costa demystifies the complex contact center business of finding the right company to partner with for sales and marketing lead generation/qualification/sales programs.
 
About Debra da Costa
 
Debra da Costa founded Direct Marketing Partners in 1991 with the goal of creating a company truly responsive to the individual needs of clients. To this end, she structured DMP so that the company would be large enough to have the depth of expertise required by corporations with worldwide interests, but of a size that would permit close project participation by all the firm's senior staff, as well as flexibility and agility.
 
In her career, Debra has held several design and technical positions with public agencies in both Canada and the U.S. and was responsible for the marketing efforts of Lawrence Moss and Associates. Before creating DMP, Debra was the President of Debra da Costa Consulting, where she was responsible for high-tech industry marketing campaigns.
For the past several years, Debra was named one of the "50 Most Influential People in Sales Lead Management," by the Sales Lead Management Association (SLMA). In 2011, she was one of SLMA's "20 Women to Watch" winners
 
A native of Los Angeles, Debra holds a B.S. and M.L.A. from University of California, Berkeley.
 
About Direct Marketing Partners
 
For more than 20 years, DMP has blended the human touch with marketing automation and sophisticated analytics to help its clients go to market and connect with their target audience. Their embedded call center is the hub of its marketing wheel, as B2B telemarketing converts more prospects to sales-ready leads over any other communication vehicle. Email, webinars and seminars all have their place and deliver those services, but NOTHING captures information better than a one-on-one conversation.
 
DMP's U.S. based workforce is experienced in selling hard-to-explain, high-priced products. Reps are thoroughly trained in each client's business model and product or service. They speak from knowledge, not from a canned script.
 
DMP serves B2B companies that have complex sales processes, typically in the technology, healthcare or public sector industries. They fill pipelines with BANT-quality leads to client specifications.
 
The company augments its clients' in-house and channel sales teams with the full scope of lead generation services. Plus, DMP can also solve problems such as poor conversion rates by reverse-engineering the sales process to find out what's working and what isn't.
 
DMP's recommendations are analytics-driven and our reports and dashboards add value to data by bringing transparency to sales pipelines and identifying areas of crisis and opportunity that demand immediate action.
27
Sep 2012

Why Marketing Automation needs Outbound Telemarketing!

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ddacosta_DMP.jpgThese two independent disciplines are becoming as interconnected as yin and yang.    One without the other, some would say, is almost unthinkable.  Outbound telemarketing can stand on its own, but can Marketing Automation? Debra da Costa of Direct Marketing Partners makes a case why outbound telemarketing is the lynchpin for marketing automation. Da Costa is an SLMA  “2010 20 Women to Watch” winner, and voted in 2010 as one of the SLMA’s 50 Most Influential People to Watch in Sales Lead Management. As the founder of Direct Marketing Partners she has guided her company towards serving B2B customers sales lead funnel management needs. In that pursuit, she has researched new approaches and spoken at industry organizations like the SLMA, to evangelize new lead management process developments.

  • Founder CEO of Direct Marketing Partners, a 20 year firm steeped in B2B prospect development and lead management services.
  • Speaker on the SLMA Radio program on the topic of "The Evolution of B2B Lead Qualification"
  • Competitive cyclist
  • Voted in 2010 as one of the “50 Most Influential People in Sales Lead Management.”
  • Named as one of SLMA’s 20 Women to Watch in Sales Lead Management in 2011.”

About Direct Marketing Partners