Sales Lead Management Association Radio header image 1

Sales Lead Management Association Radio

31
Aug 2018

How to Know the Names of Companies and Visitors that Visit your Site

00:0000:00

 20170511-tweet-cheney.jpg

Of course, some companies are pleased with a 2-4% website conversion, but substantial gains in sales can be accomplished by knowing the names of the companies and visitors to your site; that is the real payoff for marketing and sales.

It’s lovely to have website traffic, but almost useless unless you know who the visitors are. The key element is to combine your web analytics and CRM data to turn anonymous visitors into real people.  John Cheney, CEO of Workbooks CRM tackles how he has solved the mystery of the mysterious visitors.  The host is Jim Obermayer.

About John Cheney

Read the rest of this entry »

9
May 2017

How to track Mysterious (Anonymous) Website Traffic within your CRM System

00:0000:00

 20170511-tweet-cheney.jpg

It’s lovely to have website traffic, but almost useless unless you know who the visitors are. The key element is to combine your web analytics and CRM data to turn anonymous visitors into real people.  John Cheney, CEO of Workbooks CRM tackles how he has solved the mystery of the mysterious visitors.  The host is Jim Obermayer. Read the rest of this entry »