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Sales Lead Management Association Radio

Nov 2016

Why PR is More Accountable in a Perplexing Digital World

250-SLMARADIO-20161201-wincko.jpgSome say that public relations is more important than ever before.  Others contend it is losing ground in a digital world obsessed with accountability (read as sales results for every dollar spent in marketing).  Is PR more accountable than other forms of marketing?  Let’s hear it from Cision SVP of Marketing Ken WIncko.  We may also get a review of their new Cision Communication Cloud™. The host is Jim Obermayer

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