24
Jan
Why Account Planning Delivers Outsized Revenue Results
00:0000:00
Listen on iTunes while you walk the canary
Account planning is undoubtedly successful in the companies that employ it but its success depends on changes in attitude and processes that salespeople seem to loath. While the results are invariably stunning, but the adoption in the short term is sometimes slow and in the long term difficult to sustain. - In this interview multiple book author and Mark Donnolo discusses his recent book,Essential Account Planning
