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Sales Lead Management Association Radio

31
May 2019

Stop Treating Email Recipients like Morons Says Laurie Beasley in a 4 Minute Podcast

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This is a 4+ minute passage from Laurie Beasley’s longer live radio program she hosted on SLMA Radio.  To listen to the whole program, go here:

Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates

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9
May 2019

Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates

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Most email programs are failing, dismal, weak and ineffective says Laurie Beasley.  Failure is usually the result of poor copy writing (subject line and body) that leads to low opening rates and truncated sales. 

The B2B buyer and consumer are not morons , she says (paraphrasing David Ogilvy). 

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