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Sales Lead Management Association Radio

21
Apr

A New Marketing Term is Born: Mega Content

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I love this “digital  commentary” by Paul Salvaggio. This month he tackles the thought that content marketing is part of what Gardner Research calls an over-hyped term deep in the “hype cycle”.   Paul gives us seven reasons why recent content management strategies are severely flawed and what he means by Mega Content and how it can benefit the user.   This is a very thought provoking commentary.

About Paul Salvaggio 

Paul Salvaggio is the VP of Operations for Backbone Media, a digital marketing agency based in Boston – Paul provides the tools, processes, services, and teams to best serve their B2B clients in the areas of data, technology and content. He leverages his nearly ten years of experience in the industry to help clients get their message out so they can focus on creating and fostering relationships. Contact: paul@backbonemedia.com
30
Mar

Marketing Technology Rollouts, How to Avoid Failure

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Marketing Technology rollouts are increasing and with it the failure rate, according to Paul Salvaggio. In this 5 minute commentary, Paul guides you through the three things that can be done to ensure a better result from your technology installation. 


About Paul Salvaggio 
Paul Salvaggio is the VP of Operations for Backbone Media, a digital marketing agency based in Boston – Paul provides the tools, processes, services, and teams to best serve their B2B clients in the areas of data, technology and content. He leverages his nearly ten years of experience in the industry to help clients get their message out so they can focus on creating and fostering relationships. Contact: paul@backbonemedia.com
3
Mar

Digital Marketing Commentator: high energy comments from Paul Salvaggio

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Everything is eventually digital today and Paul Salvaggio from Backbone Media is bringing us some of his digital musing, rants or raves about digital marketing. Bring seatbelts. If you have a comment during the show the call in number is: 949-330-7762  The host is Jim Obermayer



About Paul Salvaggio
 
Paul Salvaggio is the  VP of Operations for Backbone Media, a digital marketing agency based in Boston – Paul provides the tools, processes, services, and teams to best serve their B2B clients in the areas of data, technology and content. He leverages his nearly ten years of experience in the industry to help clients get their message out so they can focus on creating and fostering relationships. Contact: paul@backbonemedia.com

 
 
About Backbone Media
Our success — and the success of our work— is built on a foundation of 4 core values that inform every decision we make as a business. These are the principles and ideals that make us “tick,” and allow us to do the best work possible for our clients.
 
FLEXIBILITY
As a nimble company, we can handle a variety of different types of projects, while maintaining a high level of consistency and quality. By remaining flexible, we can offer both custom and out-of-the-box type solutions to fit the needs of our clients. This also affects how we’ve structured our business; we maintain a small, agile team of in-house design, development, and strategy experts, and surround them with an extended network of trusted, US-based writing and graphic design professionals.
 
PARTNERSHIP
We like to think of ourselves as a natural, collaborative extension of our clients’ internal marketing departments. We pride ourselves on being available any time our clients want to talk through an idea or question about their web strategy, and value the friendly rapport we’ve developed with all of our clients.
 
INSIGHT
Using a combination of best-practices knowledge and experience, Backbone is in a unique position to solve online marketing problems for our customers. Rather than simply take orders, we build relationships with clients that enable us to ‘push-back’ on certain ideas when we feel the client’s goals are at stake. Our work is based on strategic decision making, not blindly-followed trends.
 
PASSION
Throughout our holistic, full life-cycle approach to online marketing, Backbone employees exude a high-level of passion for their work. Each team member maintains specific focuses, while remaining completely dedicated to our clients, and excited about what we do.
 

www.backbonemedia.com   508 366 2100