Feb Shows: Shawn Naggiar, Kevin Miller, Jeff Pedowitz, Debbie Qaqish and Paul Mosenson
February 1st, 2012
The Sales Lead Management Association (SLMA) weekly radio program (broadcast live at 5 PM PST each Thursday), announced the line-up for February’s SLMA Radio Programs. He will interview Shawn Naggiar CRO of Act-On Software on Feb 2nd, Kevin Miller CMO and Principle of SalesFUSION on February 9th, Jeff Pedowitz and Debbie Qaqish of the Pedowitz Group on Feb 15th and Paul Mosenson President of NuSpark Marketing on Feb 23rd. Read the rest of this entry »
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Feb. 2: Shawn Naggiar Chief Revenue Officer - Act|On
January 30th, 2012
Shawn is responsible for everything related to creating, managing, and growing revenue at the company. He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company's go-to-market strategy. He built the revenue and service sides of the business from the ground up, helping make Act-On one of the hottest SaaS companies in the online marketing technology space.
Prior to joining Act-On, Shawn spent six years in sales and business development at WebEx Communications. Prior to WebEx, Shawn held various sales management positions with RedCreek Communications (acquired by SonicWall), WorldTalk Communications (acquired by Tumbleweed), Finjan Inc., and Rainmaker Systems.
Some of the questions we'll be asking Shawn include:
- Marketing automation is hot right now, but why? It has been around for well over 10 years.
- In your opinion there are 3 core capabilities that people are truly looking for from marketing automation. Why these?
- Is it true that Email Marketing currently serves as a core technology for 90% of small business marketers, but only 3% of small businesses actually use a marketing automation tool. Why?
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Jan 12: Jeff Erramouspe, President of Manticore
January 6th, 2012
Jeff Erramouspe has over 20 years of management experience in both entrepreneurial and Fortune 500 technology companies. Jeff joined Manticore Technology from Digby, where he was VP of Market Development, and was the co-founder and CEO of Deepfile Corporation (now called StoredIQ), a leading provider of file management solutions for corporate compliance. Prior to founding Deepfile, he was a venture fellow at AV Labs, the seed-stage fund associated with Austin Ventures, where he provided executive leadership to several portfolio companies. During this period, Jeff was recruited by the Foundation for Entrepreneurial Excellence to be an adjunct professor for entrepreneurship at the University of Texas Graduate School of Business.
Jeff was the first vice president of marketing for Vignette Corporation, the leading provider of content management and e-relationship management solutions. While at Vignette, he developed company and product positioning that established Vignette as the leading provider of content management solutions. Jeff came to Vignette after a successful executive management career at Compaq Computer Corporation, where he was responsible for the server/systems management software business. Jeff holds a Bachelor of Arts degree from the University of California at San Diego in Management Science.
Some of the questions host, Will Crist will be asking include:
- Tell us about your two ebooks?
- We know your system nurtures leads, but how does it generate more leads.
- What is the pricing for your product?
- What is the value add for a typical company that generates only 500 inquiries a month?
- What size B2B or B2C company gets the most value from your product?
- Is there a case study that demonstrates real results that you would like to talk about?
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Nov. 17 Show: Bill Nussey, CEO, Silverpop & Victor Kippes, President/CEO, Validar, Inc. Replay
November 15th, 2011
BEST OF SLMA RADIO: Replay from November 10, 2010 Show:
Commentary: Andy Rooney on Sales Leads
Interviews with:
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| Bill Nussey, CEO, Silverpop | Victor Kippes President/ CEO Validar, Inc. |
Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts.
Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.
This show is sponsored by:
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Sept. 29 Show: Marco Marini, CEO of ClickMail and Jim Cecil of Nurture Marketing
September 26th, 2011
Marco will be asked questions about eMail’s recent low penetration rates, and how ClickMail successfully launches small email programs. We will ask him about a successful case study for a small and a large company.
Marco Marini is an acknowledged expert in e-marketing with over a decade and half's-worth of experience in the field. Before taking over as CEO, he was CMM's VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.
Jim Cecil of Bellevue, Washington, has spent his entire business career perfecting, teaching and producing the Nurture Selling Process. As an author, consultant and powerful speaker, Jim excites audiences across the world with the logic and emotion of customer cultivation. In addition to launching Nurture Marketing in 1986 and co-creating the Nurture Institute in 2004 with Eric Rabinowitz, Jim is the author of two books, "A Cure for the Common Cold-Call" in 1997 and co-author of Nurturing Customer Relationships in 2006. He has coached hundreds of Microsoft's Certified Partners as well as New York Life's top producers and literally tens of thousands of CEOs on the skills and strategies of customer attraction, retention and affection. Jim has addressed audiences from Sydney, Australia to mid-town Manhattan and everywhere in between since 1970 and continues to write, consult and share his strong message to this day.
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Sept. 22 Show: Carlos Hidalgo - Exec Dir of Marketing Automation Institute
September 19th, 2011
CARLOS HIDALGO – EXECUTIVE DIRECTOR MARKETING AUTOMATION INSTITUTE
We will interview Carlos about the new and exciting The Marketing Automation Institute, their goals and aspirations and why the SLMA recommends that its members join the MAI.
The Marketing Automation Institute (MAI) is the community for marketing automation end-users that provides the highest level of vendor neutral curriculum, training and certification. By joining the MAI and engaging in our marketing automation community, marketing and sales professionals can exchange information with peers, as well as interact with world-class experts while attaining the only industry certification for end-users. The result is advanced career development and networking for professionals and corporations.
Only the MAI provides:
- Vendor neutral training developed specifically for those in the marketing industry.
- A community where marketing automation end-users can exchange information and best practices on specific strategies and solutions, as well as maximizing their marketing, sales and technology investments
- Certification for marketing automation end-users
LIMITED TIME! Join the MAI for Only $199! For a limited time become an MAI Charter Member for only $199! That is a $50 discount off the original price of $249.
Use code MAI001 during checkout. Join the MAI Today!
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September 15 Show: Jim Meyer of eTrigue on Marketing Automation
September 12th, 2011
Jim Meyer, Vice President and General Manager, eTrigue Corporation
Jim Meyer of eTrigue speaks to the topic of Marketing Automation – and specifically what capabilities exist for direct support of lead flow.
Informative, educational, vendor neutral. But he’ll also get pretty passionate about how organizations fail to use the tools correctly, and fail to gain any real value.
Jim is a veteran Silicon Valley technology operating and marketing executive with experience building and managing breakout technology companies. Prior to eTrigue, Jim co-founded Aleron where he helped build the Ultrawideband (UWB) industry, including the founding of WiMedia, an industry alliance. Before this, Jim was a pioneer in the development of UWB technology at Fantasma Networks, one of the first silicon startups targeting high data rate, short range wireless solutions. Jim has held leadership positions at Broadlogic, Adaptec and Hyundai Electronics America.
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August 18 Show: Justin Gray, CEO LeadMD
August 16th, 2011
Justin Gray is the CEO & Chief Marketing Evangelist of LeadMD. He founded the company in 2009 with the vision of transforming traditional “grassroots” marketing efforts through the use of cloud based marketing solutions. Realizing the potential for growth in this space, Mr. Gray created a true Marketing-as-a-Service corporation, which specializes in outsourcing the core functions of a marketing department either through on-demand solutions, consulting or both. Since that time Gray has emerged as strong voice for Marketing Automation and Conversation Marketing through both industry publications and his Blog, The Marketing Evangelist. Prior to launching LeadMD, Gray has spent the last 12 years helping companies of varying size overhaul and optimize their marketing and sales departments including CEO for MaaS Impact, and Vice President of Sales & Marketing at BillingTree.
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August 11 Show: Kim Albee, Genoo and Greg Head, Infusionsoft
August 11th, 2011
Kim Albee Genoo Founder and CEO
Kim Albee has over 23 years of experience designing software and running businesses. Her passion is in creating systems that are easy to use and helping companies attract more prospects and close more sales. When new technology appears, from social networking to the Kindle, Kim is among the first to play with it and show others the best ways to use it. She has founded two marketing software companies, Einsof Inc in 2000 and Genoo LLC in 2008.
In addition to her own companies, Kim has worked with organizations such as Minneapolis Star Tribune, Wells Fargo, Verisign Global Registry Services and Yahoo!. Kim holds a B.A. degree in Business Systems from Linfield College. Kim also has a lifelong interest in the technology of being and leads courses in ontology.
Kim founded Genoo LLC, a Software as a Service (SaaS) offering of Integrated Online Marketing Tools (http://www.genoo.com ). Genoo was built for marketers struggling to keep up with the speed and functionality required to leverage the Internet effectively to drive growth for their companies.
After working on many solutions for mid-to-large corporations, Genoo set out to recreate those tools for the small and mid-sized market. The software design baked in enough flexibility and functionality for large corporations, but made the tools widely accessible to every marketer who needs them.
Kim has spoken at Marketing Sherpa’s B2B Summit, the Online Marketing Summit, as well as other Sales & Marketing related conferences and events.
Greg Head, Chief Marketing Officer, Infusionsoft
Greg’s passion for helping emerging technology companies with their marketing and growth strategies led him to Infusionsoft, where he oversees the company’s marketing strategy. He has a successful history in the software business with a track record of creating winning products, brands and businesses in the CRM space.
Before joining Infusionsoft, Greg spent 15 years helping to grow ACT! and SalesLogix from startups into global brands. He has a B.A. in economics from the University of Iowa. You can follow Greg on Twitter.
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July 29 Show: Ruth P. Stevens
July 26th, 2011
2011 20 Women to Watch: Ruth P. Stevens, eMarketing Strategy
Ruth P. Stevens's expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants — IBM, Ziff-Davis and Time Warner.
At IBM, she served as director of direct marketing, North America, for the IBM hardware, software and services brands, leading a team of 140 direct marketing professionals. She then moved to the IBM Software Group, where she directed global direct marketing.
At Ziff-Davis, she served as vice president of marketing for the electronic publishing division, and later helped launch Ziff's Consumer Media Group as its vice president of marketing. At Time Warner, she worked in marketing, new business development and general management for the Book-of-the-Month Club and Time-Life Books.
Ruth serves on the board of directors of Edmund Optics, a leading supplier and manufacturer of industrial optics and components, based in Barrington, NJ. Ruth is a frequent contributor to a variety of marketing publications and author of Trade Show and Event Marketing and The DMA B-to-B Lead Generation Handbook. She teaches marketing to graduate students at Columbia Business School. Ruth serves on the board of the Direct Marketing Club of New York.
She is past chair of the Business-to-Business Council of the Direct Marketing Association and holds a BA from Hamilton College and an MBA from Columbia University.
Questions we will discuss with Ruth: Her new book “Maximizing Lead Generation” (Pearson), best practices in sales lead management and her opinions on Social Media usefulness?
Other Books:
The DMA Lead Generation Handbook (2003) Trade Show and Event Marketing (2005)
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