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Sales Lead Management Association Radio

27
Aug

Part 1 Is this the best you can do? What’s expected from a marketing manager today?

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This hour of the Sales Lead Management Association’s Radio program is devoted to the question, “Is this the best you can do? What’s expected from a marketing manager today?

SLMA radio host Jim Obermayer asks, Eric Lundbohm, “Are marketing managers responsible for lead generation? Must they match sales quotas with sufficient sales inquiries? Are marketing managers in charge of generating only qualified leads? Is lead management the responsibility of the marketing manager? What happens if lead follow-up is poor on the part of salespeople, is marketing management culpable for this also? Whose responsibility is it to generate wealth in the company, marketing management or sales management? Maybe both together?

It will be an interesting hour. Both Obermayer and Lundbohm are outspoken, opinionated and have strongly held, sometimes opposing views. 

About Eric Lundbohm
Eric Lundbohm is a B2B marketing professional with over 25 years’ experience in the trenches bringing products to market and growing their revenues. He brings a range of experience garnered from Fortune 500 down to start-up situations across technology, healthcare, information and automotive industries. Eric's main focus is on go-to-market strategies, creating messaging that works and lead generation that can be tracked. He enjoys helping companies hone their marketing strategy and execution to begin or accelerate growth.

His experience includes 9 years growing a network security firm from $4 million to $60 million, a dot-com startup and a dozen years in marketing roles in Fortune 500 firms. He holds a Bachelors in MIS from the University of Rhode Island and a MBA in Marketing from The Ohio State University.
Eric blogs regularly on marketing, business and management on his blog at http://ericlundbohm.com/ and you can follow him on Twitter @lundbohm.
24
Jun

7 Things Digital Agencies Need to Do to Remain Relevant

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SLMA Radio host Jim Obermayer interviews Rob Eleveld of Optify about the software for digital agencies.
Rob Eleveld is the CEO of Optify. Rob brings more than 15 years of B2B technology experience to Optify.
Most recently Rob was an executive consultant on go-to-market strategy and execution. Rob was previously CEO of SaaS online scheduling provider Shiftboard and was also co-founder/CEO of Vykor, Inc. Earlier in his career, he was in enterprise sales at Onyx Software in the CRM space. Rob was a submarine officer in the US Navy for 5 years. He is a graduate of Dartmouth College and has both an MBA and MSE from Stanford University.

About Optify

Optify delivers a digital marketing software suite that is the industry standard for digital marketing agencies.  It’s complete cloud-based digital marketing platform empowers agencies to easily create and manage multiple lead generation programs, nurture the hottest prospects, prioritize the highest performing programs and streamline reporting of client results – all from one login. Optify is headquartered near Pioneer Square in the heart of Seattle, Washington. To learn more about Optify, please visit the Optify website or the digital marketing blog.

13
May

Why Right Brain Marketers need Left Brain Metrics or the creative won’t matter.

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jeanne-hopkins.jpgHost Jim Obermayer interviews Jeanne Hopkins CMO of SmartBear on this volatile topic.    In this fast paced interview, they discuss why creative right brained marketers must become more analytical and left brained in their approach to marketing metrics and measuring the ROI for their programs.    Jeanne says marketers have to leave the arts and crafts mentality and realize that marketing has to produce measurable sales or creativity is next to useless. 


About Jeanne Hopkins

Hopkins comes to SmartBear from HubSpot, a marketing software leader and pioneer in inbound marketing, where she was vice president of marketing. Her marketing leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. Hopkins previously was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and senior director, marketing programs & communications, for Symmetricon, a leader in precision time and frequency technologies.

Hopkins, a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, is coauthor of the book Go Mobile, a step-by-step introductory look at starting mobile marketing efforts that has been the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011.

30
Apr

Anderson Crosby of Relecom, Inc. talks about reporting tools

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anderson-crosby.jpgSLMA Radio interviews Anderson Crosby president of Relecom, Inc.   Host James Obermayer asks Anderson why he developed a reporting tool when so many are available within CRM and Marketing Automation programs.   Who uses the tool more, advertisers, agencies or publishers?  How easy is to use?  What is the cost?  What is the benefit of the benefit when using Relecom reporting?

More about Anderson Crosby, CEO, Relecom, Inc.:

With over 18 years of experience working with Fortune 500 marketing teams, Anderson has developed and managed direct and digital marketing strategies and programs.

Anderson is a recognized expert in Digital Marketing Metrics and an active speaker at trade show events on topics ranging from Digital Marketing Best Practices to Digital Marketing Metrics. His work has been featured in BrandWeek and Communications World, and his work has also won various industry awards including the DMA International ECHO Award, MarCom Creative Award, and the Web Marketing Association’s Website Award.

About Relecom:

Relecom provides digital marketing measurement services to advertisers, agencies, and publishers. Their online reporting system provides an independent, real-time view of your marketing activities throughout a variety of digital channels. Actionable information is provided to you in up to daily reports, allowing you to spend your marketing dollars wisely.

Overview video

Anderson has spoken at a variety of local and national events: •    San Diego AMA-  Metrics Matter: Moving Beyond the Click-Through Rate (May 2010) •    Orange County AMA •    Frost & Sullivan Marketing World Events •    Los Angeles Direct Marketing Association •    University of California Irvine •    California Poly •    Digital Media Center

27
Nov

Why Marketing Automation: Facts, Figures and Cost from Carlos Hidalgo

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carlos-hidalgo200.jpgSLMA Radio host Jim Obermayer has asked Carlos to make an unbiased presentation to the membership (and visitors) on the subject of:

Why Marketing Automation?  Facts, Figures and Cost!

SLMA Interviews Carlos Hidalgo, Executive Director of the Marketing Automation Institute.

About the MAI: The MAI is a Community for All Things Marketing Automation

The Marketing Automation Institute (MAI) is the community for marketing automation end users who want to maximize the ROI from their marketing automation investment. The MAI provides the highest level of vendor-agnostic curriculum, training and certification, as well as opportunities for automation professionals to network, advance in their career and learn from their peers and industry leaders.

The Marketing Automation Institute’s mission is to help end-users advance their careers and organizations achieve a higher return on their investments by being the resource for vendor-agnostic curriculum, training and certification for the marketing automation industry. Our priority is to promote innovative ideas and best practices that both expand the industry as a whole, and serve to develop a rich community of marketing automation end-users, vendor partners and services providers.

By joining the MAI, marketing automation professionals can exchange information with their peers, interact with world-class experts, attain the only agnostic industry certification for end-users and advance their careers in the automation profession.

About: Carlos Hidalgo

Carlos is a known thought leader in B2B marketing for his keen insights on the development and implementation of lead management process, and is also a recognized expert in marketing automation. Most recently, Carlos was named a 2011 Who’s Who in BtoB Marketing. Additionally, Carlos has been recognized three years in a row (2009 – 2011) by SLMA’s 50 Most Influential People in Sales Lead Management. He is a frequent speaker, blogger and guest contributor of many articles on B2B marketing. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software. In this role, Hidalgo managed all aspects of marketing and customer relations for the SMB line of products including the creation of strategic messaging, go-to-market strategies, management of all customer communications and demand generation activities. He was also responsible for implementing global marketing best practices and processes, and ensuring all global direct marketing needs were being met. Prior to BMC, Carlos held similar roles at other various B2B companies including McAfee and Staffware, as well as Bertram, McKee & Associates, an independent marketing firm, where he was instrumental in delivering strategic marketing, lead management, generation and database design.

27
Sep

Why Marketing Automation needs Outbound Telemarketing!

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ddacosta_DMP.jpgThese two independent disciplines are becoming as interconnected as yin and yang.    One without the other, some would say, is almost unthinkable.  Outbound telemarketing can stand on its own, but can Marketing Automation?

Debra da Costa of Direct Marketing Partners makes a case why outbound telemarketing is the lynchpin for marketing automation.

Da Costa is an SLMA  “2010 20 Women to Watch” winner, and voted in 2010 as one of the SLMA’s 50 Most Influential People to Watch in Sales Lead Management.

As the founder of Direct Marketing Partners she has guided her company towards serving B2B customers sales lead funnel management needs. In that pursuit, she has researched new approaches and spoken at industry organizations like the SLMA, to evangelize new lead management process developments.

  • Founder CEO of Direct Marketing Partners, a 20 year firm steeped in B2B prospect development and lead management services.
  • Speaker on the SLMA Radio program on the topic of "The Evolution of B2B Lead Qualification"
  • Competitive cyclist
  • Voted in 2010 as one of the “50 Most Influential People in Sales Lead Management.”
  • Named as one of SLMA’s 20 Women to Watch in Sales Lead Management in 2011.”

About Direct Marketing Partners

18
Sep

Why are salespeople so p.o.’d at marketing?

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Why do salespeople complain so much? Why is marketing so aggravated with salespeople?

Will Crist and Jim Obermayer get into the definition of a sales lead from a salesperson’s perspective. What do salespeople most want from marketing? What’s wrong with most leads? Why are 75% of all sales leads not followed-up? Why hasn’t marketing fixed their most vexing issue? Do salespeople really want telemarketing to prequalify leads? How fast should salespeople follow-up a lead? What must be on every lead for a salesperson to take it seriously? Should marketing lead generation be tied to sales quotas? How do you get salespeople to follow-up sales leads? Should marketing only deliver sales ready leads?

Marketing is represented by Obermayer. Sales by Crist. Bring seat belts. Turn down the volume.

7
Aug

Best of SLMA Radio: Shawn Naggiar Act-On

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shawn-neggiar.jpgShawn is responsible for everything related to creating, managing, and growing revenue at the company. He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company's go-to-market strategy. He built the revenue and service sides of the business from the ground up, helping make Act-On one of the hottest SaaS companies in the online marketing technology space.

Prior to joining Act-On, Shawn spent six years in sales and business development at WebEx Communications. Prior to WebEx, Shawn held various sales management positions with RedCreek Communications (acquired by SonicWall), WorldTalk Communications (acquired by Tumbleweed), Finjan Inc., and Rainmaker Systems.

Some of the questions asked Shawn included:

  • Marketing automation is hot right now, but why? It has been around for well over 10 years.
  • In your opinion there are 3 core capabilities that people are truly looking for from marketing automation. Why these?
  • Is it true that Email Marketing currently serves as a core technology for 90% of small business marketers, but only 3% of small businesses actually use a marketing automation tool. Why?
31
Jul

August 2: Carlos Hidalgo, Executive Director of the Marketing Automation Institute

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carlos-hidalgo200.jpgSLMA Radio host Jim Obermayer has asked Carlos to make an unbiased presentation to the membership (and visitors) on the subject of: Why Marketing Automation?  Facts, Figures and Cost!

SLMA Interviews Carlos Hidalgo, Executive Director of the Marketing Automation Institute.

About the MAI: The MAI is a Community for All Things Marketing Automation

The Marketing Automation Institute (MAI) is the community for marketing automation end users who want to maximize the ROI from their marketing automation investment. The MAI provides the highest level of vendor-agnostic curriculum, training and certification, as well as opportunities for automation professionals to network, advance in their career and learn from their peers and industry leaders.

The Marketing Automation Institute’s mission is to help end-users advance their careers and organizations achieve a higher return on their investments by being the resource for vendor-agnostic curriculum, training and certification for the marketing automation industry. Our priority is to promote innovative ideas and best practices that both expand the industry as a whole, and serve to develop a rich community of marketing automation end-users, vendor partners and services providers.

By joining the MAI, marketing automation professionals can exchange information with their peers, interact with world-class experts, attain the only agnostic industry certification for end-users and advance their careers in the automation profession.

About: Carlos Hidalgo

Carlos is a known thought leader in B2B marketing for his keen insights on the development and implementation of lead management process, and is also a recognized expert in marketing automation. Most recently, Carlos was named a 2011 Who’s Who in BtoB Marketing. Additionally, Carlos has been recognized three years in a row (2009 – 2011) by SLMA’s 50 Most Influential People in Sales Lead Management. He is a frequent speaker, blogger and guest contributor of many articles on B2B marketing. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software. In this role, Hidalgo managed all aspects of marketing and customer relations for the SMB line of products including the creation of strategic messaging, go-to-market strategies, management of all customer communications and demand generation activities. He was also responsible for implementing global marketing best practices and processes, and ensuring all global direct marketing needs were being met. Prior to BMC, Carlos held similar roles at other various B2B companies including McAfee and Staffware, as well as Bertram, McKee & Associates, an independent marketing firm, where he was instrumental in delivering strategic marketing, lead management, generation and database

23
Jul

July 26: Tony Tissot of eTrigue Talks About the Marketing Automation Fear Factor

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tony-tissot.jpgSLMA Interviews Tony Tissot, Senior Director of Marketing at eTrique.

The host of SLMA Radio, Jim Obermayer will ask Tony about the “marketing automation fear factor” that seems to grip marketing management that is considering marketing automation.  Obermayer will ask how eTrique helps companies justify the cost for marketing automation.  Plus, SLMA Radio wants the inside story of how eTrique increased one company’s web visits by 64%.   Hype or reality?  Tune in to hear for yourself.

About Tony Tissot

Tony Tissot (@TonyTissot) is in marketing at marketing automation leader eTrigue (@eTrigue).  After racking up two million miles as a senior marketing leader at a global 50 company, Tony opted to dive into the world of startups 11 years ago.  All have succeeded, including an IPO and two acquisitions.

In 2003 Tony began deploying early marketing automation systems for his marketing teams. He considers them a valuable force-multiplier and a necessary tool for short-staffed marketing and inside sales teams, as well as for large organizations looking to run sophisticated marketing campaigns for generating qualified leads. Tony started his career wearing a tool belt (without exposing anything obnoxious), but was pulled into sales and marketing because he loved discussing how technology works.  Tony also plays rockabilly drums with Los High Tops (@LosHighTops), and now tries to avoid flying in aircraft with more than 4 seats.

About  eTrigue

Marketing and sales shouldn’t have to put up with groundhog’s day over and over. The eTrigue DemandCenter® marketing automation SaaS platform helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their "digital biography,” and give sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. eTrigue’s easy-to-use marketing automation products improve and accelerate the way marketing and sales teams generate qualified leads and close sales.

10
Jul

July 12: Lisa Cramer, President of LeadLife Solutions

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LisaCramerSM.jpgPaul Roberts, of SLMA Radio will interview Lisa and ask her:

  • Why companies currently losing revenue by not paying attention to their website visitors?
  • What percentage of prospects that LeadLife speaks with still have legacy marketing and sales processes? What impact does this have on their sales/marketing effectiveness?
  • When companies do employ some type of consultation or solution to help with their sales and marketing efforts – like marketing automation – what are some of the top reasons such attempts fail to improve the bottom line?

Lisa Cramer Biography.

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of an on-demand lead management solution that helps drive revenue by bundling a state of the art marketing automation platform with highly-experienced marketing and sales specialists. In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog. For more information on lead management or best practices call 1-800-680-6292 or email info@leadlife.com Lisa is also on the SLMA Board of Advisors.

Description of the company’s services/products:

LeadLife Solutions (www.leadlife.com) is the only provider of a premier lead management solution combining people and technology. We power our first-class marketing automation technology (the “brawn”) with lead management experts (the “brains”) to help clients maximize sales opportunities. Our specialists augment your staff with the time and expertise to build and execute marketing campaigns. With LeadLife’s flexible and intuitive software, we can help you increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI.

25
Jun

June 28: Anderson Crosby of Relecom, Inc. talks about reporting tools

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anderson-crosby.jpgSLMA Radio interviews Anderson Crosby president of Relecom, Inc.   Host James Obermayer asks Anderson why he developed a reporting tool when so many are available within CRM and Marketing Automation programs.   Who uses the tool more, advertisers, agencies or publishers?  How easy is to use?  What is the cost?  What is the benefit of the benefit when using Relecom reporting?

More about Anderson Crosby, President, Relecom, Inc.:

Anderson is a recognized expert in Digital Marketing Metrics and an active speaker at marketing events on topics ranging from Digital Marketing Best Practices to Measurement and Metrics.  He has developed award-winning integrated marketing programs for multiple fortune 500 companies.

He founded Relecom to address the market need of understanding and managing overwhelming digital data and developed a marketing measurement and decision system to turn data into decisions.

Anderson holds a BS in Advertising from the University of Tennessee and an MBA from the University of California, Irvine.

Relecom provides an independent marketing measurement and decision system. By collecting key information from across multiple communication channels, Relecom presents valuable performance scores, rankings and alerts so marketers can monitor the effectiveness of their marketing activities. They focus on decisions not data and provide timely actionable information for management decisions that impact your business. Overview video

Anderson has spoken at a variety of local and national events: •    San Diego AMA-  Metrics Matter: Moving Beyond the Click-Through Rate (May 2010) •    Orange County AMA •    Frost & Sullivan Marketing World Events •    Los Angeles Direct Marketing Association •    University of California Irvine •    California Poly •    Digital Media Center

3
May

Best of SLMA Radio: Jeanne Hopkins of HubSpot

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Jeanne Hopkins of HubSpot

The Sales Lead Management Association (SLMA) weekly internet radio program, broadcast live at 5 PM PST each Thursday, announced he will interview Jeanne Hopkins of HubSpot on January 19th as the show’s 100th guest. Jeanne Hopkins is HubSpot’s Vice President of Marketing. Guests on the SLMA Radio Hour are CEOs and CMOs from CRM software, marketing automation software, lead generation and other sales lead management firms, as well as CMOs in B2B and B2C companies.

Will Crist said that Jeanne runs the demand generation and lead conversion efforts for internet marketing software company HubSpot. Her previous experience includes serving as chief marketing officer for MarketingExperiments, MarketingSherpa and InTouch, three leading marketing research and publishing organizations that serve the B2B and B2C markets; and senior director of marketing programs and communications at Symmetricom. In addition, Jeanne has over 20 years of senior-level management experience with B2B and B2C companies leading their sales and marketing teams.

The SLMA internet radio program can be reached via the SLMA website: http://www.salesleadmgmtassn.com/. Click on the SLMA Radio logo on the left, and then the “listen live” button. Archived programs of 99 CEOs/CMOs from companies in the sales lead management field are available. SLMA radio shows can also be subscribed to via iTunes.

About the Sales Lead Management Association The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,250 members of the worldwide sales lead management community.

In 2011, SLMA’s site received more than 146,677 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today.

SLMA featured programs include more than 300 articles and whitepapers, the “50 Most Influential People in Sales Lead Management” (2008, 2009, 2010, 2011), the SLMA “20 Women to Watch in 2011” and “Sales Lead Management Week” (Oct. 15 through 19 in 2012).

For additional information, visit the SLMA.

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Media Contact: Sue Campanale 714-637-6989 scampanale@salesleadmgmtassn.com www.salesleadmanagementweek.com

9
Apr

April 12: Laura McGuire, CEO of Saligent

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Will Crist, the SLMA Radio host, will ask about Saligent's Free LeadsTo Revenue” Assessment.

laura-mcguire-200.jpgAbout Laura McGuire

Chief Executive Officer and Co-Founder Laura McGuire is chief executive officer and co-founder of SmartTracks. Laura is a successful entrepreneur, having founded three other businesses in the demand generation and marketing automation industry.

Laura is an internationally-recognized expert in database marketing and is often found speaking at industry and association meetings and conventions in the US and abroad. Laura is on several boards of directors and consults on new-technology marketing both in the U.S. and Europe.

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1
Feb

Feb Shows: Shawn Naggiar, Kevin Miller, Jeff Pedowitz, Debbie Qaqish and Paul Mosenson

The Sales Lead Management Association (SLMA) weekly radio program (broadcast live at 5 PM PST each Thursday), announced the line-up for February’s SLMA Radio Programs. He will interview Shawn Naggiar CRO of Act-On Software on Feb 2nd, Kevin Miller CMO and Principle of SalesFUSION on February 9th, Jeff Pedowitz and Debbie Qaqish of the Pedowitz Group on Feb 15th and Paul Mosenson President of NuSpark Marketing on Feb 23rd. Read the rest of this entry »

30
Jan

Feb. 2: Shawn Naggiar Chief Revenue Officer - Act|On

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shawn-neggiar.jpgShawn is responsible for everything related to creating, managing, and growing revenue at the company. He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company's go-to-market strategy. He built the revenue and service sides of the business from the ground up, helping make Act-On one of the hottest SaaS companies in the online marketing technology space.

Prior to joining Act-On, Shawn spent six years in sales and business development at WebEx Communications. Prior to WebEx, Shawn held various sales management positions with RedCreek Communications (acquired by SonicWall), WorldTalk Communications (acquired by Tumbleweed), Finjan Inc., and Rainmaker Systems.

Some of the questions we'll be asking Shawn include:

  • Marketing automation is hot right now, but why? It has been around for well over 10 years.
  • In your opinion there are 3 core capabilities that people are truly looking for from marketing automation.  Why these?
  • Is it true that  Email Marketing currently serves as a core technology for 90% of small business marketers, but only 3% of small businesses actually use a marketing automation tool.  Why?
6
Jan

Jan 12: Jeff Erramouspe, President of Manticore

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jeff-erramouspe.jpgJeff Erramouspe has over 20 years of management experience in both entrepreneurial and Fortune 500 technology companies. Jeff joined Manticore Technology from Digby, where he was VP of Market Development, and was the co-founder and CEO of Deepfile Corporation (now called StoredIQ), a leading provider of file management solutions for corporate compliance. Prior to founding Deepfile, he was a venture fellow at AV Labs, the seed-stage fund associated with Austin Ventures, where he provided executive leadership to several portfolio companies. During this period, Jeff was recruited by the Foundation for Entrepreneurial Excellence to be an adjunct professor for entrepreneurship at the University of Texas Graduate School of Business.

Jeff was the first vice president of marketing for Vignette Corporation, the leading provider of content management and e-relationship management solutions. While at Vignette, he developed company and product positioning that established Vignette as the leading provider of content management solutions. Jeff came to Vignette after a successful executive management career at Compaq Computer Corporation, where he was responsible for the server/systems management software business. Jeff holds a Bachelor of Arts degree from the University of California at San Diego in Management Science.

Some of the questions host, Will Crist will be asking include:

  1. Tell us about your two ebooks?
  2. We know your system nurtures leads, but how does it generate more leads.
  3. What is the pricing for your product?
  4. What is the value add for a typical company that generates only 500 inquiries a month?
  5. What size B2B or B2C company gets the most value from your product?
  6. Is there a case study that demonstrates real results that you would like to talk about?
15
Nov

Nov. 17 Show: Bill Nussey, CEO, Silverpop & Victor Kippes, President/CEO, Validar, Inc. Replay

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BEST OF SLMA RADIO: Replay from November 10, 2010 Show:

Commentary:  Andy Rooney on Sales Leads

Interviews with:

Bill Nussey, CEO, Silverpop Victor Kippes   President/ CEO Validar, Inc.

Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts.

Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.

This show is sponsored by: SmartLead by AdTrack

26
Sep

Sept. 29 Show: Marco Marini, CEO of ClickMail and Jim Cecil of Nurture Marketing

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marco-marini.jpgMarco will be asked questions about eMail’s recent low penetration rates, and how ClickMail successfully launches small email programs.  We will ask him about a successful case study for a small and a large company.

Marco Marini is an acknowledged expert in e-marketing with over a decade and half's-worth of experience in the field. Before taking over as CEO, he was CMM's VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.

jim_cecil_200.jpgJim Cecil of Bellevue, Washington, has spent his entire business career perfecting, teaching and producing the Nurture Selling Process. As an author, consultant and powerful speaker, Jim excites audiences across the world with the logic and emotion of customer cultivation. In addition to launching Nurture Marketing in 1986 and co-creating the Nurture Institute in 2004 with Eric Rabinowitz, Jim is the author of two books, "A Cure for the Common Cold-Call" in 1997 and co-author of Nurturing Customer Relationships in 2006. He has coached hundreds of Microsoft's Certified Partners as well as New York Life's top producers and literally tens of thousands of CEOs on the skills and strategies of customer attraction, retention and affection. Jim has addressed audiences from Sydney, Australia to mid-town Manhattan and everywhere in between since 1970 and continues to write, consult and share his strong message to this day.

19
Sep

Sept. 22 Show: Carlos Hidalgo - Exec Dir of Marketing Automation Institute

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carlos-hidalgo200.jpgCARLOS HIDALGO –  EXECUTIVE DIRECTOR  MARKETING AUTOMATION INSTITUTE

We will interview Carlos about the new and exciting The Marketing Automation Institute, their goals and aspirations and why the SLMA recommends that its members join the MAI.

The Marketing Automation Institute (MAI) is the community for marketing automation end-users that provides the highest level of vendor neutral curriculum, training and certification. By joining the MAI and engaging in our marketing automation community, marketing and sales professionals can exchange information with peers, as well as interact with world-class experts while attaining the only industry certification for end-users. The result is advanced career development and networking for professionals and corporations.

Only the MAI provides:

  • Vendor neutral training developed specifically for those in the marketing industry.
  • A community where marketing automation end-users can exchange information and best practices on specific strategies and solutions, as well as maximizing their marketing, sales and technology investments
  • Certification for marketing automation end-users

LIMITED TIME! Join the MAI for Only $199! For a limited time become an MAI Charter Member for only $199! That is a $50 discount off the original price of $249.

Use code MAI001 during checkout. Join the MAI Today!