July 23rd, 2012
SLMA Interviews Tony Tissot, Senior Director of Marketing at eTrique.
The host of SLMA Radio, Jim Obermayer will ask Tony about the “marketing automation fear factor” that seems to grip marketing management that is considering marketing automation. Obermayer will ask how eTrique helps companies justify the cost for marketing automation. Plus, SLMA Radio wants the inside story of how eTrique increased one company’s web visits by 64%. Hype or reality? Tune in to hear for yourself.
About Tony Tissot
Tony Tissot (@TonyTissot) is in marketing at marketing automation leader eTrigue (@eTrigue). After racking up two million miles as a senior marketing leader at a global 50 company, Tony opted to dive into the world of startups 11 years ago. All have succeeded, including an IPO and two acquisitions.
In 2003 Tony began deploying early marketing automation systems for his marketing teams. He considers them a valuable force-multiplier and a necessary tool for short-staffed marketing and inside sales teams, as well as for large organizations looking to run sophisticated marketing campaigns for generating qualified leads. Tony started his career wearing a tool belt (without exposing anything obnoxious), but was pulled into sales and marketing because he loved discussing how technology works. Tony also plays rockabilly drums with Los High Tops (@LosHighTops), and now tries to avoid flying in aircraft with more than 4 seats.
Marketing and sales shouldn’t have to put up with groundhog’s day over and over. The eTrigue DemandCenter® marketing automation SaaS platform helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their "digital biography,” and give sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. eTrigue’s easy-to-use marketing automation products improve and accelerate the way marketing and sales teams generate qualified leads and close sales.
July 10th, 2012
Paul Roberts, of SLMA Radio will interview Lisa and ask her:
- Why companies currently losing revenue by not paying attention to their website visitors?
- What percentage of prospects that LeadLife speaks with still have legacy marketing and sales processes? What impact does this have on their sales/marketing effectiveness?
- When companies do employ some type of consultation or solution to help with their sales and marketing efforts – like marketing automation – what are some of the top reasons such attempts fail to improve the bottom line?
Lisa Cramer Biography.
Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of an on-demand lead management solution that helps drive revenue by bundling a state of the art marketing automation platform with highly-experienced marketing and sales specialists. In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog. For more information on lead management or best practices call 1-800-680-6292 or email firstname.lastname@example.org. Lisa is also on the SLMA Board of Advisors.
Description of the company’s services/products:
LeadLife Solutions (www.leadlife.com) is the only provider of a premier lead management solution combining people and technology. We power our first-class marketing automation technology (the “brawn”) with lead management experts (the “brains”) to help clients maximize sales opportunities. Our specialists augment your staff with the time and expertise to build and execute marketing campaigns. With LeadLife’s flexible and intuitive software, we can help you increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI.
June 25th, 2012
SLMA Radio interviews Anderson Crosby president of Relecom, Inc. Host James Obermayer asks Anderson why he developed a reporting tool when so many are available within CRM and Marketing Automation programs. Who uses the tool more, advertisers, agencies or publishers? How easy is to use? What is the cost? What is the benefit of the benefit when using Relecom reporting?
More about Anderson Crosby, President, Relecom, Inc.:
Anderson is a recognized expert in Digital Marketing Metrics and an active speaker at marketing events on topics ranging from Digital Marketing Best Practices to Measurement and Metrics. He has developed award-winning integrated marketing programs for multiple fortune 500 companies.
He founded Relecom to address the market need of understanding and managing overwhelming digital data and developed a marketing measurement and decision system to turn data into decisions.
Anderson holds a BS in Advertising from the University of Tennessee and an MBA from the University of California, Irvine.
Relecom provides an independent marketing measurement and decision system. By collecting key information from across multiple communication channels, Relecom presents valuable performance scores, rankings and alerts so marketers can monitor the effectiveness of their marketing activities. They focus on decisions not data and provide timely actionable information for management decisions that impact your business. Overview video
Anderson has spoken at a variety of local and national events: • San Diego AMA- Metrics Matter: Moving Beyond the Click-Through Rate (May 2010) • Orange County AMA • Frost & Sullivan Marketing World Events • Los Angeles Direct Marketing Association • University of California Irvine • California Poly • Digital Media Center
May 3rd, 2012
The Sales Lead Management Association (SLMA) weekly internet radio program, broadcast live at 5 PM PST each Thursday, announced he will interview Jeanne Hopkins of HubSpot on January 19th as the show’s 100th guest. Jeanne Hopkins is HubSpot’s Vice President of Marketing. Guests on the SLMA Radio Hour are CEOs and CMOs from CRM software, marketing automation software, lead generation and other sales lead management firms, as well as CMOs in B2B and B2C companies.
Will Crist said that Jeanne runs the demand generation and lead conversion efforts for internet marketing software company HubSpot. Her previous experience includes serving as chief marketing officer for MarketingExperiments, MarketingSherpa and InTouch, three leading marketing research and publishing organizations that serve the B2B and B2C markets; and senior director of marketing programs and communications at Symmetricom. In addition, Jeanne has over 20 years of senior-level management experience with B2B and B2C companies leading their sales and marketing teams.
The SLMA internet radio program can be reached via the SLMA website: http://www.salesleadmgmtassn.com/. Click on the SLMA Radio logo on the left, and then the “listen live” button. Archived programs of 99 CEOs/CMOs from companies in the sales lead management field are available. SLMA radio shows can also be subscribed to via iTunes.
About the Sales Lead Management Association The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,250 members of the worldwide sales lead management community.
In 2011, SLMA’s site received more than 146,677 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today.
SLMA featured programs include more than 300 articles and whitepapers, the “50 Most Influential People in Sales Lead Management” (2008, 2009, 2010, 2011), the SLMA “20 Women to Watch in 2011” and “Sales Lead Management Week” (Oct. 15 through 19 in 2012).
For additional information, visit the SLMA.
Media Contact: Sue Campanale 714-637-6989 email@example.com www.salesleadmanagementweek.com
April 9th, 2012
Will Crist, the SLMA Radio host, will ask about Saligent's Free LeadsTo Revenue” Assessment.
About Laura McGuire
Chief Executive Officer and Co-Founder Laura McGuire is chief executive officer and co-founder of SmartTracks. Laura is a successful entrepreneur, having founded three other businesses in the demand generation and marketing automation industry.
Laura is an internationally-recognized expert in database marketing and is often found speaking at industry and association meetings and conventions in the US and abroad. Laura is on several boards of directors and consults on new-technology marketing both in the U.S. and Europe.
February 1st, 2012
The Sales Lead Management Association (SLMA) weekly radio program (broadcast live at 5 PM PST each Thursday), announced the line-up for February’s SLMA Radio Programs. He will interview Shawn Naggiar CRO of Act-On Software on Feb 2nd, Kevin Miller CMO and Principle of SalesFUSION on February 9th, Jeff Pedowitz and Debbie Qaqish of the Pedowitz Group on Feb 15th and Paul Mosenson President of NuSpark Marketing on Feb 23rd. Read the rest of this entry »
January 30th, 2012
Shawn is responsible for everything related to creating, managing, and growing revenue at the company. He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company's go-to-market strategy. He built the revenue and service sides of the business from the ground up, helping make Act-On one of the hottest SaaS companies in the online marketing technology space.
Prior to joining Act-On, Shawn spent six years in sales and business development at WebEx Communications. Prior to WebEx, Shawn held various sales management positions with RedCreek Communications (acquired by SonicWall), WorldTalk Communications (acquired by Tumbleweed), Finjan Inc., and Rainmaker Systems.
Some of the questions we'll be asking Shawn include:
- Marketing automation is hot right now, but why? It has been around for well over 10 years.
- In your opinion there are 3 core capabilities that people are truly looking for from marketing automation. Why these?
- Is it true that Email Marketing currently serves as a core technology for 90% of small business marketers, but only 3% of small businesses actually use a marketing automation tool. Why?
January 6th, 2012
Jeff Erramouspe has over 20 years of management experience in both entrepreneurial and Fortune 500 technology companies. Jeff joined Manticore Technology from Digby, where he was VP of Market Development, and was the co-founder and CEO of Deepfile Corporation (now called StoredIQ), a leading provider of file management solutions for corporate compliance. Prior to founding Deepfile, he was a venture fellow at AV Labs, the seed-stage fund associated with Austin Ventures, where he provided executive leadership to several portfolio companies. During this period, Jeff was recruited by the Foundation for Entrepreneurial Excellence to be an adjunct professor for entrepreneurship at the University of Texas Graduate School of Business.
Jeff was the first vice president of marketing for Vignette Corporation, the leading provider of content management and e-relationship management solutions. While at Vignette, he developed company and product positioning that established Vignette as the leading provider of content management solutions. Jeff came to Vignette after a successful executive management career at Compaq Computer Corporation, where he was responsible for the server/systems management software business. Jeff holds a Bachelor of Arts degree from the University of California at San Diego in Management Science.
Some of the questions host, Will Crist will be asking include:
- Tell us about your two ebooks?
- We know your system nurtures leads, but how does it generate more leads.
- What is the pricing for your product?
- What is the value add for a typical company that generates only 500 inquiries a month?
- What size B2B or B2C company gets the most value from your product?
- Is there a case study that demonstrates real results that you would like to talk about?
November 15th, 2011
BEST OF SLMA RADIO: Replay from November 10, 2010 Show:
Commentary: Andy Rooney on Sales Leads
|Bill Nussey, CEO, Silverpop||Victor Kippes President/ CEO Validar, Inc.|
Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts.
Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.
September 26th, 2011
Marco will be asked questions about eMail’s recent low penetration rates, and how ClickMail successfully launches small email programs. We will ask him about a successful case study for a small and a large company.
Marco Marini is an acknowledged expert in e-marketing with over a decade and half's-worth of experience in the field. Before taking over as CEO, he was CMM's VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.
Jim Cecil of Bellevue, Washington, has spent his entire business career perfecting, teaching and producing the Nurture Selling Process. As an author, consultant and powerful speaker, Jim excites audiences across the world with the logic and emotion of customer cultivation. In addition to launching Nurture Marketing in 1986 and co-creating the Nurture Institute in 2004 with Eric Rabinowitz, Jim is the author of two books, "A Cure for the Common Cold-Call" in 1997 and co-author of Nurturing Customer Relationships in 2006. He has coached hundreds of Microsoft's Certified Partners as well as New York Life's top producers and literally tens of thousands of CEOs on the skills and strategies of customer attraction, retention and affection. Jim has addressed audiences from Sydney, Australia to mid-town Manhattan and everywhere in between since 1970 and continues to write, consult and share his strong message to this day.