Feb 9: Kevin Miller CMO and Principle - SalesFUSION

February 6th, 2012

Kevin has over 17 years of database marketing, CRM and software marketing & sales experience. Kevin has worked in both sales and marketing capacities and spent 7 years supporting large-scale retail marketing promotions for companies like Sony, Discovery Channel, Toyota and Guinness. He has worked closely with agencies such as Bozell, JWT and Grey Direct.

In addition to marketing/promotion work, Kevin spent several years with Onyx Software, an enterprise CRM application. From Onyx, Kevin moved into a key role with NuEdge System, Inc, an enterprise database marketing solution used by Sears, Bridgestone and Saks. NuEdge was acquired by Metavante Corp. and Kevin stayed on working with the database marketing software and CRM application for retail financial services.

From here, Kevin moved into the B2B Demand generation ranks with Marketbright and played a key role in developing their demand generation programs, webinars and sales training. In January, 2009, Kevin joined SalesFUSION and has taken over Marketing and Sales management duties and works to establish the brand of SalesFUSION in the market. Kevin brings years of extensive marketing and technology sales experience to SalesFUSION and drives the overall messaging and B2B marketing philosophy of the company to market.

Miller holds a BS Marketing and BS Psychology from Albright College in Reading, PA

Kevin is very active in many LinkedIn groups and regularly authors white papers, articles and blogs. Kevin is an open networker on LinkedIn.

Will Crist the host will ask Kevin:

You make the claim you can generate more leads that turn into revenue. How do you do that?
What is the cost of using your platform?
How long does it take to get up and running with SalesFUSION?
Do you think B2B spending will increase or decrease in 2012?
Can you give three tips to a B2B company that creates 1,000 inquiries a month, uses a CRM system but sales are declining?

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Feb Shows: Shawn Naggiar, Kevin Miller, Jeff Pedowitz, Debbie Qaqish and Paul Mosenson

February 1st, 2012

The Sales Lead Management Association (SLMA) weekly radio program (broadcast live at 5 PM PST each Thursday), announced the line-up for February’s SLMA Radio Programs. He will interview Shawn Naggiar CRO of Act-On Software on Feb 2nd, Kevin Miller CMO and Principle of SalesFUSION on February 9th, Jeff Pedowitz and Debbie Qaqish of the Pedowitz Group on Feb 15th and Paul Mosenson President of NuSpark Marketing on Feb 23rd. Read the rest of this entry »

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Jan 26: Paula Chiocchi, CEO and President of Outward Media

January 25th, 2012

We will ask Paula about their claim to have the most accurate B2B and B2C email databases. Their B2B BizFACTZ database contains three-times more domestic and international online companies associated with verified corporate domains (9 million) and verified corporate email addresses (35 million) than any other database. The B2C file contains 65 million current consumer records with email addresses.

Paula Chiocchi is a marketing industry veteran whose focus is on the future. Realizing the potential of online marketing and advertising technology drives her leadership of Outward Media’s successful campaigns. “The new technologies transform our ability to help clients significantly build their businesses. It’s an incredibly dynamic time to generate and capture qualified leads,” believes Chiocchi.

Chiocchi founded Outward Media in 1998. Under her direction, the company has evolved from a niche marketing firm emphasizing online advertising to a provider of influential email and ad marketing campaigns for Fortune 1000 companies and privately held businesses seeking greater profitability. Integrity, innovation and industry intelligence have been Chiocchi’s hallmark throughout her career. She began with Dun & Bradstreet and developed her skills by creating direct mail, online advertising and email campaigns for leading mortgage companies, financial institutions, online gaming sites, sweepstakes enterprises and e-commerce companies.

Deploying emerging marketing techniques and tools has proven critical to Chiocchi’s success. “We continually forge partnerships with innovative and reliable professionals. Our clients can expect creative, effective and efficient eMarketing campaigns that capture customers and reach their target audience,” she says. The core strengths of Outward Media – comprehensive analysis, highly attuned service, and responsiveness – reflect Chiocchi’s depth of experience. Client service is one area that she believes requires more than the latest technology. She explains that “listening and responding to customers is more than the basis of our marketing campaigns, it serves as Outward Media’s guiding principle.”

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Jan. 5: Jill Konrath - 3 Biggest Problems You Are Called Upon to Fix

January 2nd, 2012

Jill Konrath’s career is defined by her relentless search for fresh sales strategies that actually work in today’s business environment. She's a bestselling author and frequent speaker at sales conferences.

We will be talking to Jill about the three biggest problems you are called upon to fix at companies and your success in fixing them, as well as her book, SNAP Selling.

SNAP Selling, Jill's newest book, jumped to #1 on Amazon within hours of its release. Selling to Big Companies, her 1^st book, was selected as a "must-read" by Fortune magazine. It's been an Amazon Top 20 sales book since 2006.

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Dec 22: Best of SLMA Radio with Paula Chiocchi and Jeff Ogden

December 20th, 2011

Paula Chiocchi, CEO and President of Outward Media.

“The new technologies transform our ability to help clients significantly build their businesses. It’s an incredibly dynamic time to generate and capture qualified leads,” believes Chiocchi.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

He the President of the B2B lead generation company, Find New Customers. They help companies with 150 to 5,000 employees who sell complex products to businesses to implement and deploy world class lead generation programs. Why do they feel that is important? They tell us 8 out of 10 companies say the lack of quality sales leads is the #1 problem they face. So the services of B2B lead generation companies such as Find New Customers are really important. It’s their biggest problem!

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Dec 8: Crisis Communications Planning with Bob Conrad and Aprimo’s Lisa Arthur Data Socialization

December 6th, 2011

Bob Conrad, Conrad Communications

SLMA Director, Christel Hall brings our guest, Bob Conrad to us. She had this introduction to share, "Bob is a PhD, APR, and colleague here in Northern Nevada, whose day job is as public information officer for the State of Nevada (Dept of Conservation and Natural Resources). As such, he has dealt with crisis management issues many times and speaks on crisis management to other business groups. In fact, he recently created an ebook (available on his website) that covers an interview with Jim Lukazewski, who is PRSA National’s expert on crisis management, and who has been a crisis management consultant for major corporations and government officials.

Off hours, Bob is an author and blogger/creator of ThisisReno.com, a community news site. I just finished editing Bob’s next book which addresses in part how often the media misinform…Toyota, EWG, etc., and are sometimes instrumental in creating a crisis where none would otherwise exist. So as a public relations specialist, a crisis communications specialist, and a blogger, he provides an interesting mix. Plus, he’s not shy about being controversial with some of his comments."

Bob will be discussing planning for the unforeseen emergency through good leadership and other tips.

SLMA Director, Susan Finch will be interjecting a few tips with regards to preparing your online presence to distribute your emergency or message about an unplanned situation quickly and effectively.

Lisa Arthur, Chief Marketing Officer - Aprimo

Lisa will be speaking on the topic of the "socialization of data" and how this trend impacts customer engagement. As Aprimo’s Chief Marketing Officer, Lisa drives global market and brand strategy, solutions and product marketing, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet.

Lisa spent nearly seven years at Oracle, where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM and drove market and demand initiatives for all of Oracle’s services including its E-Business Suite On-Demand. Most recently, as the founder for Cinterim, Lisa applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies.

Lisa is a seasoned keynote speaker and has addressed diverse topics at Web 2.0, Office 2.0, American Marketing Association (AMA) Strategy Conference, Stanford University and the MIT Sloan CMO Summit. She has also appeared on Asia’s Wall Street Journal broadcast and published papers with AMA. Lisa is a member of Ball State’s Emerging Media Board of Advisors and a former advisory board member of the CMO Council. She holds a Bachelor of Arts from Ohio State University.

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August 11 Show: Kim Albee, Genoo and Greg Head, Infusionsoft

August 11th, 2011

Kim Albee Genoo Founder and CEO

Kim Albee has over 23 years of experience designing software and running businesses. Her passion is in creating systems that are easy to use and helping companies attract more prospects and close more sales. When new technology appears, from social networking to the Kindle, Kim is among the first to play with it and show others the best ways to use it. She has founded two marketing software companies, Einsof Inc in 2000 and Genoo LLC in 2008.

In addition to her own companies, Kim has worked with organizations such as Minneapolis Star Tribune, Wells Fargo, Verisign Global Registry Services and Yahoo!. Kim holds a B.A. degree in Business Systems from Linfield College. Kim also has a lifelong interest in the technology of being and leads courses in ontology.

Kim founded Genoo LLC, a Software as a Service (SaaS) offering of Integrated Online Marketing Tools (http://www.genoo.com ). Genoo was built for marketers struggling to keep up with the speed and functionality required to leverage the Internet effectively to drive growth for their companies.

After working on many solutions for mid-to-large corporations, Genoo set out to recreate those tools for the small and mid-sized market. The software design baked in enough flexibility and functionality for large corporations, but made the tools widely accessible to every marketer who needs them.

Kim has spoken at Marketing Sherpa’s B2B Summit, the Online Marketing Summit, as well as other Sales & Marketing related conferences and events.

Greg Head, Chief Marketing Officer, Infusionsoft

Greg’s passion for helping emerging technology companies with their marketing and growth strategies led him to Infusionsoft, where he oversees the company’s marketing strategy. He has a successful history in the software business with a track record of creating winning products, brands and businesses in the CRM space.

Before joining Infusionsoft, Greg spent 15 years helping to grow ACT! and SalesLogix from startups into global brands. He has a B.A. in economics from the University of Iowa. You can follow Greg on Twitter.

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June 30 Show: Peter Shankman and Mike Muhney of VIPorbit

June 27th, 2011

Peter Shankman

PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.

An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week.

Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at http://shankman.com, both comments on and generates news and conversation.

Peter is the author of two books: Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010) and a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide

A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.

Born and raised in New York City, Peter still resides there with his two psychotic cats, Karma and NASA.

Mike Muhney, VIPorbit

Mike Muhney is the CEO & Founder of VIPorbit, a software startup company focused on Mobile Contact Management solutions initially focusing on the iPhone and soon iPad.

Mike’s credentials? Well, he is the Co-Founder and Inventor/Designer of ACT! – the product that originally created the Contact Management category globally. During it’s 24-year life ACT! has had over 10,000,000 people globally use it.

Mike is also Co-Author of a forthcoming book “Who’s In Your ORBIT?” and subtitled “Beyond Facebook…Creating Relationships That Matter.”

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June 9 Show: Paula Chiocchi and Jeff Ogden

June 6th, 2011

Paula Chiocchi, CEO and President of Outward Media.

“The new technologies transform our ability to help clients significantly build their businesses. It’s an incredibly dynamic time to generate and capture qualified leads,” believes Chiocchi.