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Sales Lead Management Association Radio

1
Dec

Why LeadsCon is THE Lead Generation Conference of 2016

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Known as the performance marketing conference, LeadsCon is for companies that rely on lead generation to drive their revenue.


In this program you will learn about LeadsCon New York and Las Vegas in 2016 in our interview with Warren Pickett and Cory Smith. LeadsCon 2016 is expected to have 1700-2000 attendees, 100 + speakers and 30 plus session. There will be a trade show floor which is focused on lead generation experts. If you are serious about lead generation, listen to Cory and Warren tell us about the 8 year history of LeadsCon and what to expect in 2016. The host this week is Susan Finch.

Our guests:

Warren Pickett - Content Director, LeadsCon

As the content director forLeadsCon events, Warren brings more than a decade of event programming experience and more than 20 years of experience in B2B print, online and digital media. He helps drive engagement in the performance marketing marketplace and brings together marketers, executives, agencies, technology & service providers, entrepreneurs, corporate communications experts and audience development team members to help foster B2B and B2C communities in real-time at face-to-face, in-person events.

Cory Smith - Show Director, LeadsCon

Cory joined Access Intelligence in 2013 to manage and grow the LeadsCon Community, the leading source of business information for the performance marketing and Lead Gen industry. Cory is a veteran of twenty-two years in business media having managed two Tradeshow Top 100 events and recognized for having managed two of the fastest 50 growing events in the industry. Prior to joining AI Cory was the Director of Events at Mining Media International, where he was responsible for launching new events and growing a portfolio of seven conferences and tradeshows in the mining and construction marketplace. Prior to his role at Mining Media International, he served as Vice President of Events for both Nielsen Business Media and F+W Media. In these roles, he managed several industry leading events: Kitchen/Bath Industry Show, Medtrade, and the HOW Design Conference. Cory is a graduate of the University of Georgia with a BBA in Risk Management/Insurance. ;http://www.leadscon.com/about-us


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This episode is generously sponsored byThe Vanella Group
The Vanella Group, Inc. is the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. They achieve results 5 times higher than industry standards for outbound lead generation based on the research published by implementing their unique Telesales 2.0 methodology. We are an award winning leader in this space and get results like no other firms.The Vanella Group supports firms from Fortune 500 companies to startups.To learn more, visitBuildPipeline.comor call 888-335-0340

and by Validar
Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. From capturing leads at tradeshows to managing onsite registration, tracking session attendance, gathering feedback, and providing sponsors lead retrieval we have a full suite of solutions for you. Since 2005 Validar has been turning Corporate Events and Trade Shows into Better Business. Call 888 784 2929 or visit us atwww.validar.com
30
Aug

September 1 Show: From the Floor of Salesforce’s Dreamforce Global Gathering

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The executive director of the SLMA, James Obermayer will report from the expo floor. It will be noisy, it will be opinionated, it will be interesting to hear what attendees and exhibitors think of Salesforce’s Global Gathering.

Tune in LIVE at 5 on Thursday, September 1. You never know who we'll run into and what they might say.  After the show runs, we'll make a list of all of the people we interviewed. Hope you can join us.

Some of those interviewed will be:

  • Maria Pergolino, Director of Marketing, Marketo
  • Bryan Brown, Director of Product Strategy, Silverpop
  • Chris Frank, Director of Marketing, Treehouse
  • Jeff Chamberlin, Vice President of B2B Solutions Marketing, Aprimo
  • Tony Tissot, Senior Director of Marketing, eTrique
  • Brendon Cassidy, Vice President of EchoSign Sales, Adobe
  • Brad Peters, CEO, Birst
  • Ron Halverson, Director of Marketing, Pervasive
  • Thomas J. Mattson, Managing Director/Vice President DST Output, CFG
14
Apr

April 14: Stu Heinecke and Bill Goldsmith

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image001.jpgStu Heinecke, President of Cartoonlink. THE SLMA will ask how humor can be used to generate quality leads and sales. A prominent cartoonist whose work can be seen in marketing campaigns and   in the pages of The Wall Street Journal and other publications, Mr. Heinecke is the President and Founder of CartoonLink (CartoonLink.com), a service that helps marketers apply the powerful effects of cartoons in their campaigns. Drawing Attention author Stu Heinecke is one of the world’s foremost experts on the use of cartoons in advertising, marketing and sales promotion, will be a contributing editor for the SLMA specializing in cartoon humor.  His work will appear twice a month on the SLMA home page and in the SLMA newsletter.

In his book, Mr. Heinecke asserts that the lessons learned from countless marketing campaigns about the application of cartoons can be applied to all sorts of missions, personal or professional.  An e-version of his book is available for purchase on the CartoonLink site.

bill-goldsmith.jpgBill Goldsmith, the new Director of Video Production at SLMA will be asked about video as a lead and sales generation vehicle. Bill Goldsmith is CEO of Bill Goldsmith Productions a 20 year old video consulting & production firm. Goldsmith is an award winning producer of B to B video, and most recently was awarded the title of “The National Talk Fusion Coach”, and Gold Diamond Executive with Talk Fusion, a Video delivery platform that he is a partner in.   As well, he currently acts as the Director of Video Production for the Sales Lead Management Association.

Goldsmith established himself as a Video Producer when he was selected as one of the Agencies of record for McDonald's Corporation where he was responsible for the  development of “Kid” merchandising and video marketing, and later for the development of the Campaign theme and subsequent video and merchandising initiative for The Big Mac.  Bill resides in Philadelphia with his wife Nancy and two Welsch Pembroke Corgis, Feather and Invictus. They no longer can stand the taste of The Big Mac and prefer to cook their own meals.

2
Mar

March 3 Show: Matthew Schwartz and Michael Ward

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Matthew SchwartzMatthew Schwartz , Editor of Follow The Lead

SLMA Radio host Will Crist will ask Matthew about trends he sees in the sales lead management industry. He will ask about what’s working and what’s not working! Matthew Schwartz , has been editor of Follow the Lead since its 2009 launch. He is also a contributing reporter for Crain’s BtoB and BtoB’s Media Business magazines, where he covers business media, marketing/advertising and, naturally, social media. Earlier in his career he was Editor of PR News, where he got an education in corporate communications, and a writer/producer for Fox News Channel and CNN, where he learned to pray at the altar of the deadline. If you have any news, tips and information that you think would be suitable for sales and marketing executives, please give him a holler at matthew.schwartz38@yahoo.com.

Michael WardMichael Ward | CEO / Founder Net-Results

Will Crist the host will ask how Net-Results tracks individual visitors to a website and “listens” to their needs. He will dig into the value-add for salespeople that are the beneficiary of Net-Results users. He will ask questions about users can be using Net-Results in just 5 minutes.

Net-Results was founded in 2003 as a web development and marketing firm. They transitioned to a software company after experiencing success with a web monitoring product we released in 2006. Our marketing automation software evolved from that product through innovation and customer suggestion to become the best software available to manage revenue generation from lead to close.

This show is sponsored by: SmartLead by AdTrack