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Sales Lead Management Association Radio

18
Sep 2018

Marketing Drives the Pipeline and Owns It - Obermayer Podcast

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Listen on iTunes while you visit McDonald's 

 

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The sales pipeline, aka the sales funnel is the long-standing measurement of the past, present and future for a company.  In the not too distant past marketing dumped demand into the beginning (top) of the pipeline and sales took responsibility for the rest of the process.

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21
May 2018

Who Owns the Pipeline, Marketing or Sales?

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Listen on iTunes while hiking Mt. Baker, WA

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In our on-going series of asking the question, “Who Owns the Pipeline?" we are getting very interesting opinions from a wide variety of executives.  This week Rhoan Morgan of DemandLab offers her insight.  Her answers might surprise you and change how you do business. Read the rest of this entry »

9
Apr 2018

Pipeline Ownership is a Growing Question - Dan McDade

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Listen on iTunes while you walk the dog!

Why It Matters:

Dan McDade says, "Scoring algorithms are allowing more poor-quality leads to go to sales faster than ever before!"

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3
Apr 2018

Does Marketing or Sales Own the Sales Pipeline?

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Listen on iTunes while you walk the cat 

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With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does marketing own the sales funnel, aka the sales pipeline?
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