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Sales Lead Management Association Radio

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How PR Fuels Marketing and Drives Sales

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250-SLMARADIO-20161208-fairleigh.jpgSLMA Radio host Jim Obermayer interviews Elizabeth Fairleigh founder of thE Connection. They will discuss the power of PR to fuel marketing initiatives and drive sales. Fairleigh says PR has grown in importance to shape opinions as the point of the spear in high tech companies. Plus, she contends that PR is no longer just skill based word-smithing; it is an ability to create strategy as companies shape the playing field for their products. And yes, as Elizabeth Fairleigh discusses how PR drives sales. Then Program covers:

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