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Sales Lead Management Association Radio

Feb 2017

8 Components to Boost Lead to Revenue Results based on Research from 1400 Executives


250-SLMARADIO-20170216-ryan.jpgIn this interview with Christopher Ryan, CEO of Fusion Marketing Partners we cover the 8 significant components to increase the lead to revenue conversion for B2B companies.  The results are based on Fusion Marketing Partners annual research  survey of 1400+ sales and marketing executives.   The host is Jim Obermayer. Show airs Thurs January 19 10:30 am.

About Christopher Ryan

Chris Ryan has 25 years of marketing, technology, and senior management experience, and is a widely known expert in B2B marketing, lead-to-revenue modeling, sales strategy, and business startups. As both a services provider and in-house marketing executive, Chris has played a transformative role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations.

Chris is known as an outstanding communicator and has presented keynote addresses and breakout sessions at numerous conferences on marketing and technology. For three years, Target Marketing magazine named Chris as one of the Top 100 U.S. Marketers. Chris has written four books on marketing and information technology, including the recently published Winning B2B Marketing.

About Fusion Marketing Partners Read the rest of this entry »

Jan 2017

Trends in B2B Marketing and Lead-to-Revenue Research Report - 2017


250-SLMARADIO-20170119-ryan.jpgChristopher Ryan, CEO of Fusion marketing Partners will review the most significant findings in their annual survey of 1400+ sales and marketing executives.  There are substantial surprises which gives us hope for sales and marketing and yet some results which dash our dreams of change.  The host is Jim Obermayer. Show airs Thurs January 19 10:30 am. Read the rest of this entry »

Sep 2015

Research Report: Results of a Study on the Most Effective Lead Follow-Up Strategies


This is a dynamite report on the most effective follow-up strategies which were analyzed from 63,256 calls. The report lays the ground work on how to improve contact rates, how speed of follow-up affect results, average number of calls to qualify a lead, etc. The guest is Adam Bluemner managing editor for Find Account Software. The study is available here. The host his week is Jim Obermayer.

Author Biography

Adam Bluemner is the Managing Editor for Find Accounting Software. Over the last decade Adam has spoken with thousands of companies, helping them achieve success through intelligent software investment. Adam writes extensively on accounting, ERP, and business management software.

Business Bio:

Better business is possible through better software. It's our core belief and still as true today as it was when we started in 1996. Since then, our free matching service has provided over 200,000 businesses with recommendations on the best software for their needs. Browse our software directory of over 3,500 products in 86 categories.

This episode is generously sponsored by The Vanella Group
The Vanella Group, Inc. is the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. They achieve results 5 times higher than industry standards for outbound lead generation based on the research published by implementing their unique Telesales 2.0 methodology. We are an award winning leader in this space and get results like no other firms. The Vanella Group supports firms from Fortune 500 companies to startups.  To learn more, visit or call 888-335-0340