Sales Lead Management Association Radio header image 1

Sales Lead Management Association Radio

25
Apr

Marketing Myths and ROI

00:0000:00

Marketing is often presented with a dizzying array of metrics many of which are useless. In this SLMA Program, Paul Petersen, GM and Vice President of GoldMine discusses how some of the most common metrics may not be what you think and in fact may be marketing myths. Petersen has been on some of the SLMA’s most listened to programs including: Follow the money - that’s marketing’s role, CRM’s shouldn’t be the leaders in technology and Why CRM is NOT a settled science! The host this week is Jim Obermayer.
 
About Paul Petersen
Mr. Petersen is the general manager and vice president of the GoldMine business unit of HeatSoftware Inc. His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald's Corp, General Electric, Symantec, Allied Van Lines and now has 16 years with CRM background at GoldMine.  Mr. Petersen holds a JD from Loyola University of Chicago and was one of the first to be awarded  the Professional Certified Marketer designation by the American Marketing Association.
 
About GoldMine
Headquartered in Milpitas, CA., USA, GoldMine is a division of FrontRange Solutions. GoldMine is a leading provider of mobile relationship management solutions for small businesses worldwide. Over 1 million users have selected GoldMine to help them manage over 1 billion relationships. GoldMine has been selected by businesses in more than 80 verticals and 45 countries to grow their businesses and build enduring relationships.

----------------------------------------------------


This episode is generously sponsored by adView.cfm?id=383The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340


adView.cfm?id=396
and by Validar Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com
1
Jun

How to connect SEO directly to revenue!

00:0000:00

Revenue is rallying cry for marketing, as it has been since the last recession and seems to be accelerating.  In this episode Eric Kronthal of periscopeUP discusses how SEO is not simply a long term strategy for visibility, but it can be tracked for contributions to revenue. The host this week is Jim Obermayer.


About Eric Kronthal
 
Eric Kronthal is an experienced online marketer proficient in building custom solutions to meet online advertising and marketing objectives since 1996. Eric left PricewaterhouseCoopers' consulting services to become one of the early employees at Advertising.com (acquired by AOL) and he is credited with the launch of several industry leading online advertising solutions including Behavioral Targeting, Interactive Television advertising, and several self-service applications. Among the companies he worked with were Snap-on Tools, NASCAR, Match.com, USA Networks, H&R Block, PGA Tour, Southwest Airlines, TV Guide, and Comcast Cable. 
 
Eric started periscopeUP in 2009 to guide marketers toward accountable Search Engine Optimization. He and the team at periscopeUP believe success should be measured by the number of leads and sales generated, and not by search rank, clicks or visits. Customers include Trump Entertainment Resorts, Bon Secours Health System, Carnegie Mellon University, The Gettysburg Foundation, University of Pittsburgh Medical Center and CARCHEX. 
 
Eric, his wife and two children, live in Chevy Chase, MD. 
 
About periscopeUP
 
SEO services are just one of many offered by periscopeUP, including: Pay Per Click Search Advertising, Search Reputation Management, Display Retargeting, Web Development and Web Analytics. Regardless of the channel(s) used, periscopeUP's philosophy for increasing website conversions and leads is to optimize the marketing message for customers and prospects first and the channel or platform second. Month over month periscopeUP's analysts track, measure and report on tactics to continually improve.
 
While based in Washington, DC, many of periscopeUP's employees work virtually from Boston, New York, and Houston.
23
Jan

SLMA ROI SpotLight: Alight Analytics

00:0000:00



In this 12 minute SLMA ROI SpotLIght, Alight Analytics founders Michelle Jacobs and Matt Hertig are interviewed about the potential ROI for clients using its ChannelMix Platform and consulting services. Projected ROI is the result of the ChannelMix program’s ability to take data from many sources and provide reports which are actionable.  The founders of Alight Analytics were also interviewed on SLMA Radio on July 1, 2014.

23
Sep

Rosen on Convergence Marketing and the Expectations of Generation Z

00:0000:00
From the Sales 2.0 Conference, SLMA Radio host interviews Richard Rosen of Rosen Convergence (the branding/direct/digital agency).  Richard tells us his interpretation of Generation Z and their mantra of “I want to make a difference and I expect you to do the same.”

 
About Richard G. Rosen CEO
Richard G. Rosen - Rosen Convergence Marketing

Richard is the originator and chief architect of Convergence Marketing. As a world-renowned marketing consultant of Convergence, Richard fuses business school analytics with creative marketing and advertising to achieve unprecedented results.

His book, Convergence Marketing: Combining Brand and Direct for Unprecedented Profits, (Wiley & Sons), is an entertaining “how to” tool for every professional in the business of marketing.

As a passionate speaker, Richard presents keynotes and seminars at business and academic forums around the world. They include Cannes Lions International Advertising Festival, the ERA European Conference, the International DMA Conference and more.

Richard is an active member of the Clinton Global Initiative which creates and implements innovative solutions to the world’s most pressing challenges. He also holds an Executive Education Certificate in Strategic CSR from Pepperdine University’s Graziadio School of Business & Management taught by former Patagonia CEO, Michael Crooke, Ph.D.

His awards include a Telly, the Caples Organization’s Emerson Award for exemplary service to the marketing community, and the first “B-to-B Marketer of the Year Award” by the International Direct Marketing Association. He’s earned 28 International Echo Awards, received recognition from experts at Harvard, UC Berkeley and DePaul University and has been featured in numerous publications.
 
About Rosen Convergence  http://rosenconvergence.com/
ROSEN’s approach to business is guided by our commitment to the Clinton Global Initiative, our status as a B Corporation and a Gold Sustainability at Work Certified Business issued by the City of Portland.  ROSEN is also a proud member of the following organizations:
9
Sep

Jenny Vance and her company LeadJen for an ROI Report

00:0000:00
Not every company can truly articulate an ROI story.  Hear Jenny Vance, CEO from LeadJen nail down how LeadJen gives a return on Investment from her clients.


Jenny Vance has over 10 years of experience in helping companies market their products and services. That experience helped Jenny develop a set of best practices for outbound marketing, inside sales, appointment setting and lead nurturing. Under her leadership, LeadJen works with B2B companies across North America, Europe and Australia seeking to improve their marketing programs and develop successful sales leads.



About LeadJen:
LeadJen is a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market through database building, custom marketing campaigns & B2B appointment setting. LeadJen’s scientific approach, proven methodologies and market intelligence drives revenue for clients in various industries including healthcare, manufacturing, retail, financial services, life sciences and high tech. Based in Indianapolis, LeadJen is a 2013 Mira Award winner and was recognized as a 2012 and 2013 Inc. 5000 company, a 2012 Indiana Company to Watch and a 2013 Top Workplace.
5
Aug

How channel management software delivers a measureable ROI.

00:0000:00

Many will say channel management has gotten short-shift in the software field where management of reps using CRM systems gets most of the attention. And yet, the management of these channel partners is increasingly important in an increasingly in-personal world. SLMA Radio host Jim Obermayer will interview Channeltivity CEO Jason Jacobs as they discussion Partner Relationship Management (PRM) and ROI benefits. 
 

About Jason Jacobs

Jason Jacobs is a serial entrepreneur, visionary leader and seasoned high growth startup CEO specializing in launching technology and technology enabled services companies.Founder and President of The Verge Group, a consultancy that Identifies Potential and Accelerates Results in early stage companies, Jason focuses on Emergent Strategy and Agile Organization Practices for high growth and restarting growth. Jason has assembled a team of some of the best business minds in the world in areas of Strategy, Top Management Team Dynamics, Organizational Performance, Organization Network Analysis, Information Technology and Seed/Venture Finance. Jason is an active board member of Entrepreneurs Organization, a global organization of over 7500 business owners representing the top 4% of businesses worldwide.
 

About Channeltivity
 
Channeltivity is the world’s most user-friendly Partner Relationship Management (PRM) solution for emerging and mid-market companies. Companies around the world trust our partner portal software to foster successful partner relationships and make their channel management easy. Activate your free trial today at www.channeltivity.com
31
Jul

SLMA ROI Spotlight: SalesRoads

00:0000:00

David Krieger projects as much as a 300% return on investment for SalesRoads services


About David Kreiger

David Kreiger is the Founder and President of SalesRoads, a business-to-business appointment setting, lead generation and sales outsourcing company. He was recently named as one of The Most Influential Leaders in Sales & Lead Management by the SLMA. 

David started SalesRoads while attending The Wharton School and received numerous awards for the company while still getting his MBA.  He began his career at TradeOut.com, a business-to-business online auction site. David was responsible for creating, managing and growing the inside sales and customer service departments.   David has held sales, marketing and training positions at several Fortune 500 companies such as Heinz, Deloitte & Touche and PepsiCo.   Prior to going back to business school, David worked in sales and marketing at The Beanstalk Group where he managed the trademark licensing programs for companies such as Ford Motor Company. 

David has been featured in Fortune Magazine, The Christian Science Monitor and CNN/Money Magazine. David holds a BA from the University of Pennsylvania and an MBA from The Wharton School.

About SalesRoads

SalesRoads is the nation's leading B2B Appointment Setting, Lead Generation and Sales Outsourcing provider for start-up, midmarket and enterprise level organizations. Because of our unique approach to demand generation, we understand the intricacies of implementing successful programs for our clients. Since we are on the front lines of communication, we recognize the importance of a quality first impression – this is why our US-based telesales executives are the most experienced in the industry, with an average of 14 years of telesales experience. This skill level provides our clients with the most proficient, distinguished and professional agents in the industry. www.salesroads.com
22
Jul

#ROI Spotlight with Christine Crandell of New Business Strategies

00:0000:00


New Business Strategies is a business strategy consulting firm focused on helping B2B technology companies build profitable, sustainable customer relationships. We help clients create larger and more predictable revenue pipelines by understanding the customer’s lifecycle, expectations and decision-making process and aligning the organization with its customers.


Jim Obermayer interviews New Business Strategies' President, Christine Crandell for a discussion on ROI.

Christine Crandell is a 25-year B2B expert in market strategy, and building successful, profitable organizations. Her work with CEOs and Boards is focused on helping them understand how to optimize their strategy and align their organizations to accelerate revenue. As President of New Business Strategies, she leads the international strategy consulting firm and has advised more than 100 CEOs and Board of Directors in North America, Europe and Australia in areas including M&A, market category creation, company strategy, and go-to-market planning. She advises CEOs and Boards on how to align messaging, structure and culture with the customer to dramatically improve company performance.
14
Jul

ROI Moments with Patrick McClure of Connexia

00:0000:00

Patrick McClure is a Proven Sales Manager and Executive with the ability to quickly determine critical problems and their root causes. His 25 year corporate career includes direct sales in excess of $100 million in products and services and management of multiple high performance teams. Jim Obermayer has known Pat for 8-10 years. He's a real refined sales consultant, author and so much more than that.


His focus: How do we increase the performance to increase the output of sales organizations?
To achieve that, 10 years ago, he started his own firm completely focused on accelerating sales performance and sales management.

Jim asked, "How do you increase output?" since THAT is his primary statement of value that he will increase output.

Patrick replied, "I have a very good diagnostic tools of what is wrong." He usually gets called in on the premise that the sales people cannot sell. But when he gets there he usually finds there are other problems. It's a multi-faceted series of problems: problems with marketing, value proposition, lack of training by sales management or sales. He gets to the true bottom of the issues and puts tools in place to fix the real problems.

03:15 - Case study

Conflict between inside sales force and outside sales force. Couldn't figure out what was causing the millions of dollars of revenue lost due to the conflict. Sales process says that when a customer calls in to order, the inside sales team would just take the order and stick it in the file. They would not take the additional step of informing the outside sales person. The orders were delivered into the field, but the outside sales person had no idea nor any way to follow up.

The results he told them, "Looking at the files in this room, there is $20M additional in sales that you don't even know about."

He proceeded to set up notification for outside sales to be notified.
He then put in training for inside and outside of how to follow up.

This resulted in a 30% increase in revenues.

Jim observed, "So many times everyone knows what's going wrong but not how to fix it. "

05:00 - Let's train the sales people!

Looking at Connexia Group's website. What else can you do for companies?  

05:23 He gets called in to find a solution. Frequently, a CEO says, "The problem is, we need sales training...." Based on experience, he increases the depth of the initial investigation,  "Let's talk about they don't know how to close, value proposition, sales process, target market, marketing..." all of this stuff comes together and the synergy affects the outcome. The team needs to function together. Of course the sales people won't be able to sell if this is not in place and they'll be blamed for the problem. 

He also offers business planning and business development.

Here's another Case Study:

The formula was that in place for a firm for 15 years was VERY successful New recruits went through a 6 month training - the resulting plan was they made:600 calls, they'd get 10 appointments, resulting in 2 deals. 


Then the financial meltdown occurred.
No more buyers and sales completely changed.
It wasn't working. 

What he found through analysis is that the critical problem was that they were 100% dependent on one sales strategy  - the phone. As a result they were failing.

He put together a program of 10 different ways to acquire a client without the phone. 
He trained sales how to do that and deals took off like a rocket. 
One team of 25 sales people experienced a quick 10-20% growth.

Jim asked, "How do you approach these engagements?"

Patrick responded with his typical method, "I propose initial engagement - gap analysis - that takes about 3-4 weeks - I charge a flat fee for that. Then, I come back with findings and recommendations. It may result that it is a match or not."   If it is a match and some of the needs are outside his area of expertise, he brings in affiliates and manages the project. 

Average start up engagement for gap analysis - between $5000 and $10,000 - 30-40 hours of his time. This results in an in-depth report of what's wrong, plus recommendations of how to fix it. Sometimes he goes in and reshapes sales for several months and then replaces himself with a new VP of Sales. 

You can connect with Patrick here: www.connexiagroup.com  patrick@connexiagroup.com

Patrick is a keynote speaker - loves to speak on topics of sales, sales optimization, management diagnostics, customer service and is a distinguished speaker with Toastmasters International.
7
Apr

Why an Integrated Marketing Strategy is More Important Now Than Ever

Watch Now:

This week's guest was Shelly Kramer of V3 Integrated Marketing. This show is NECESSARY for any company that has a marketing and sales team, does advertising, is on social media and attends conferences or any combination of the above. Do not miss this priceless list of recommendations, ideas and strategies covered by Shelly with SLMARadio co-host, Susan Finch

Special thanks to Stephan Hovnanian for highlighting the show. 
Visit his site at http://websighthangouts.com/

1:03 - What is an integrated marketing strategy...it's more than just covering Twitter, Facebook, and LinkedIn.

Breaking down the silos within an organization

3:19 - So you want to be a content marketer? Let's take a step back and look at channels, brands, and power...

6:45 - 96% of people who visit your website are not ready to buy.(KISSmetrics) What does your website need to do to make sure you don't lose those opportunities?

Is your marketing impacting the customer at every step of their journey?

If you're speaking at a trade show or conference, are you thinking about what your LinkedIn profile looks like? Are the topics you're speaking about present on your company blog? What's going to happen to the decks after the conference? This is integrated marketing.

Shelly covered so many instances of missed opportunities that are typical. You spend the money to get them to the trade show, to have beautiful cards, manicured hands to shake hands, allowance for schmoozing - yet what did they do to prepare?

Some ideas include:
Create lists, groups, circles that include all of the speakers for the event. Same with sponsors, exhibitors. If you are going through the trouble to send people there - have them pepper the key attendees with interest - "Hey, you're speaking - I can't wait to hear you..." + mention, @ mention them and their companies. You'd be surprised how much that can mean to people.

13:25 - Fantastic story about an enterprise-level client and the impact (or lack thereof) of decisions related to marketing spend, specifically display advertising.

What do you want to be known for in your market? Do you talk about it? If not, you're leaving opportunities on the table.

If you are speaking on a topic on behalf of your company, does your company profile include links to posts/articles that you have created on the same topic? Does your company site display that you have the expertise on this topic? How current are the posts? Check them out or create them FAST! Build that credibility.

17:59 - Are you gating your content? Bad idea (see 6:45 timestamp), you're alienating your prospects.

Keep watching for a mini-rant on LinkedIn, lead-gen marketing, social media automation, and a great story about doing "a lot of different things, a little bit right."

I don't care if you don't like Google+, get over it! Work with somebody who has proficiency in Google+. 

For that matter, find team members who are proficient in each of your four major online venues - could be one person, could be four. LinkedIn, Google+, Twitter, Facebook. It's pretty even that this is where people hang out - 25% average for each. If you want to hit more prospects and expose them to your expertise, you have to be proficient in all of these venues. But this is just the online piece.

 - The fastest commercial break ever! Now let's talk about how to break down a piece of content into different presentations of that information for different audiences and platforms (tough to automate this, people).


GOLDEN NUGGET: 
Get over being paranoid about sharing things that your competition may find, just do it better!


34:58 - Shelly talks about the challenges that marketers face today to embrace all these channels and ideas in an effective fashion, and what to do about it.

38:12 - Who do you hire? Younger and savvy, or senior and seasoned? What will be most successful? How do we adapt and effect change?

43:18 - How to find and work with Shelly, info on the Integrated Marketing Summit and other conferences worth checking out, either IRL (in real life) or virtually...but IRL is better.

About Shelly Kramer

Founder and CEO of V3 Integrated Marketing, a full service integrated marketing agency headquartered in Kansas City, MO.located in Kansas City, Missouri, I'm known for my expertise with regard to brand strategy, integrated marketing, all things related to the web and the digital space, including lead generation, mobile marketing, content strategy and content marketing, website design and development, social media community building and management, business intelligence and social data gathering, analysis and integration into strategy, SEO + SEM, corporate communications, corporate social media training and a host of other things. 

I'm also a well-known speaker and present often at conferences all over world, on topics ranging from integrated marketing to digital strategy, to social media strategies to using your blog to drive leads and sales and the importance of the mobile space. 

When it comes to using the web as part of your integrated marketing strategy and helping you sell more stuff to more people--whether you're in the B2B or B2C space -- our team at V3 is pretty awesome. Oh, and did I mention we like results? And we're committed to showing our clients measurable results instead of asking them to take our word for it. We find they like that. 

I'm also kind of partial to quick wit, sarcasm, quick repartee and smart people. I like kids, good deeds, hard work, dogs, fun and frivolity. I've been known to do almost anything for food. Really good food. And, of course, beer. Beer is always good. So is wine. Red. Of course.

You can find me on the web without trying hard, but if you want easy buttons and don't want to look to the right an inch or two, you can find me here:

Shelly on LinkedIn
Shelly on Facebook
Shelly on Twitter

About our friend, Stephan Hovnanian:

Google Plus Training
If you need the expertise of not only an experienced, active Google Plus user, but also someone who understands marketing and web strategy, consider hiring me for some hands-on personal Google Plus training.

I am also the author of the Google+ Pro Tips series of ebooks, available on Kindle. You should check these out if you want to ramp up your Google+ return on investment.
3
Dec

Why is there so much lip service and so little action in Marketing ROI Reporting?

00:0000:00

Is there really a marketing ROI?  Ruth P. Steven's tells the truth!"

SLMA Radio host Jim Obermayer interviews Ruth P. Stevens about the reality of the holy grail of proving marketing's return investment. 

  • Is it as easy as some say or as difficult as some others say;
  • Why aren't more marketers skilled enough to prove the ROI for lead generation (or branding for that matter).
  • What are the consequences of a marketer not being skilled in ROI reporting? 
  • What are the most often used tools for proving the return on results for marketing plans.

About  Ruth P. Stevens

Ruth P. Stevens's expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants – IBM, Ziff-Davis and Time Warner.

She has been listed as one of the 50 Most Influential in Sales Lead Management in 2011, one of the 20 Women to Watch in Sales Lead Management in 2012 and 2011. Since going independent in the late 90's, Ruth has had a lot of experience with people who are on the fence with the decision of whether venturing out on their own is for them, or are they better staying with or seeking a firm to work for.

She will also help alert you as to the common mistakes people make when making this change without thinking it through all the way. This mistakes can make the difference between success and failure.

17
Jun

Metric Every Sales Organization Should Know

00:0000:00

SLMA host Jim Obermayer interview Billy Wilkinson, President of Invenio’s Telecommunications Division and tackles the tough subject of metrics that every sales manager should know.

Billy has over 16 years of leading strong sales and operations organizations from both Fortune 100 and startup companies.

In his current role, he is responsible for strategic accounts at Invenio.  Focused on delivering sales and exceeding quotas, Billy uses his sales, financial and operation skills to ensure clients are getting industry-leading results.  Billy’s collaborative style, data-driven, and relationship management expertise ensures a partnership-focused approach to every engagement.

Billy is a graduate of Schreiner University with a Bachelor of Business Administration and also holds a Master of Business Administration from Sam Houston State University.  He has served and continues to serve on numerous boards including:  The Wilkinson Center, the Human Rights Campaign, YouthLaunch, and Schreiner University.

About Invenio

Invenio Solutions is a full-service sales firm focused on high-quality lead development and outsourced sales services for B2B organizations. As our name conveys, we are committed to helping our clients reach, find and uncover profitable opportunities. Get market-leading results with Invenio's:

High Quality Lead Development and Sales Services

· Focused on quality, not quantity, our highly-trained sales team will fill the pipeline with actionable opportunities and fully qualified leads

Experienced and Passionate Workforce Driven by results, our executive team has 35+ years combined experience and our workforce is carefully selected, continuously trained and closely managed to maximize potential and ensure high performance consistency

Unique Process/Execution Thinking outside of the box, we have developed unique processes and sales methodologies proven to boost sales results

Flexible/Scalable Approach Operating using a scalable structure, we can expand teams on demand, ramp up quickly on projects and switch focus easily

Strategic Partnership Acting as a trusted advisor and partner, we bring strategy and in depth analysis into the process and proactively suggest new ways to improve results

Comprehensive Analysis and Reporting Providing a transparent view into operations and ongoing data analysis, our easy to access reports keep you fully informed and involved

Track Record of Success Committed to quick time-to-results, we understand the influencing factors to program success and consistently deliver quality results to our clients

Read about their history and  leadership team to learn more about the wealth of experience at Invenio.

25
Mar

Why Sales Forces are Moving Inside – Kevin Thornton – VanillaSoft

00:0000:00

KevinThornton_VanillaSoft.jpgHost Jim Obermayer will interview Kevin Thornton, EVP of VanillaSoft and discuss the trend (some would say tsunami) of sales departments that are moving from outside to inside positions.  Thornton will debate differences in productivity, sales activities and how to measure ROI when going from outside to inside salespeople.  He will tackle how to manage, motivate and control these new sales superstars.  Using VOIP for the mobile workforce and the software that is more than simple CRM, Thornton will tackle how to help them manage their goals and workday. 


About Kevin Thornton

As Executive Vice President, Sales & Marketing for VanillaSoft, Kevin Thornton is responsible for accelerating customer and revenue growth and overseeing all new customer engagement and acquisition strategies.

Prior to joining VanillaSoft, Kevin served as Senior Vice President Sales & Marketing, Americas at Corel Corporation where he was responsible for all regional sales, marketing, alliances, and business development activities. Prior to Corel, Kevin served as Senior Vice President Sales for Sage Software’s Small Business Division.

vanillasoft-crm-300x214.png


About VanillaSoft

Founded in 2005, VanillaSoft provides its global client base with award-winning, cloud-based Lead Management Software for telesales and appointment setting. VanillaSoft customers benefit from increased productivity by deploying an award-winning, Best-In-Class feature set that includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and digital call recording.

Typical users realize a productivity increase of 30 to 100% over traditional CRM, creating an easy to justify ROI.

1
Feb

Feb Shows: Shawn Naggiar, Kevin Miller, Jeff Pedowitz, Debbie Qaqish and Paul Mosenson

The Sales Lead Management Association (SLMA) weekly radio program (broadcast live at 5 PM PST each Thursday), announced the line-up for February’s SLMA Radio Programs. He will interview Shawn Naggiar CRO of Act-On Software on Feb 2nd, Kevin Miller CMO and Principle of SalesFUSION on February 9th, Jeff Pedowitz and Debbie Qaqish of the Pedowitz Group on Feb 15th and Paul Mosenson President of NuSpark Marketing on Feb 23rd. Read the rest of this entry »

12
Dec

Dec 15: Lydia Sugarman of Venntive and Jim Obermayer on the Epidemic of ROI Discovery

00:0000:00

This week's show features commentary by SLMA CEO, Jim Obermayer who will be speaking on the topic of The Epidemic of ROI Discovery, why marketers are primed to Talk ROI

Our guest is Lydia Sugarman, President Venntive.  Will Crist and Jim Obermayer will talk about the Top Ten winners of the 50 Most Influential People in Sales Lead Management for 2011.

lydia-sugarman.jpgLydia Sugarman is president at Venntive, a groundbreaking, comprehensive customer engagement platform that is replacing traditional model of multiple applications that require integration for a complete overview. One platform, one login, democratizes information throughout the organization by delivering immediate benefits at reduced risk, cost, and time.

Venntive is pioneering a new category of business software with its true all-inclusive platform that naturally introduces processes, systems, and collaboration that scales as your organization grows.

Ms. Sugarman, an experienced sales and marketing professional, has been helping clients from start-ups to Fortune 10 financial services companies to build awareness in the online space for more than fifteen years.

Offline, she avidly pursues cycling, swimming, hiking, reading history, great food, and great wine.