April 24th, 2013
Sparking debate and fostering the next generation of professional women through advocacy, mentorship and business moxie is what Juliana Lukasik can bring to your next conference. You’ll want her unique perspective as a expert in high-profile, international product launches and a leader for the cause of promoting women in media. We wanted to hear more from her on the topic of mentoring and relate it to the sales and marketing industries.
When SLMA Radio cohost, Susan Finch first heard Juliana speak, it was on a panel honoring the 20 Women of Influence in Oregon. It was sponsored by the Portland Business Journal. Mentoring professionals, especially women, is Juliana's passion.
The Sales Lead Management Association is always talking about lead nurturing, lead management and sales skills training. It is our responsibility to dedicate as little as 3% of our time to mentoring professionals and students to help them become the leaders we want to face in sales, as peers. How else will they learn best practices if not from those who go before them? Tune in to hear Juliana and Susan speak about the importance of mentoring in all industries.
A bit about Juliana Lukasik:
Juliana has been in the film business for over 20 years. She is in the minority three percent of women commercial directors. She graduated from Oregon State University with a Bachelors of Arts in Broadcast Communications. In 1999, she purchased Signature Films and changed the name to @Large Films. In addition to day-to-day management of the company and business development, Juliana has produced and directed projects that have won Emmy, Addy and Telly awards. As a child, Juliana was told by her father that there wasn't anything she couldn't do. She believed this to her core. She is also the President of the CEIC (Central Eastside Industrial Council). Along with her love of advertising, Juliana is currently in pre-production on a project about one of her favorite subjects, pet adoption.
Posted in Sales Skills Training, Sales Lead Management, Lead Nurturing, Women and Business, Mentoring | Comments |
April 8th, 2013
During their discussion Christine covered the differences between leading Boomers vs. Millennials and the group fringing on both ends.
They also hashed over the regular confusion businesses have over hiring a consultant versus hiring a contractor. Many times clients try to stretch one into the role of the other without fully understanding the differences.
Further in the interview, Christine and Susan examined Management by Objectives (MBO) and targeted contributions; they need to be measurable. It's not acceptable to talk nothing but of concepts, and goals. There needs to be concrete evidence of success, failure or progress. There needs to be accountability, as well. Are you the one who put together the plan? Are you the one responsible for the results or at least reporting on them?
The topic of reinvention and morphing was also part of the show. Women have a tendency to morph more into roles rather than honing their idea business persona that matches who they truly are at all times. Part of that is due to fear, part of it is due to the fact they've never spent the time to define themselves and core values.
Join us for this show on Thursday at 5pm to listen to it.
About Christine Crandell: Christine Crandell is a 25-year B2B expert in market strategy, driving demand, and building successful, profitable organizations. Her work with CEOs and Boards is focused on helping them understand how to optimize their strategy and align their organizations to accelerate revenue. As President of New Business Strategies, she leads the international strategy consulting firm and has advised over 100 client CEOs and Board of Directors in North America, Europe and Australia in areas including M&A, market category creation, company strategy, and go-to-market planning. She also advises sales and marketing teams on how to structural and culturally align with buyers to dramatically improve performance.
It is from her direct experience as a serial CMO that the Seller’s Compass™ Methodology was born. CMOs are faced with new expectations to optimize prospect and customer engagement, improve ROI, and drive significant portion of revenue pipelines through new social technologies. Through first-hand experience in experimenting with new market engagement models, Christine discovered the power of aligning outward to buyers and the buyers’ journey. Over a five year period, she refined the Seller’s Compass methodology into a program that can be implemented by companies of all sizes, across all industries.
Posted in Sales Strategist, Sales Skills Training, Women and Business, Leadership | Comments |
March 11th, 2013
Susan Finch will interview The Vanella Group, Inc. CEO & Founder, Mari Anne Vanella about topics including “Filling in the White Space Between Conversations.” How can you recognize opportunities for a low touch dialog that is effective without pushing for a meeting or conversation the prospect isn’t ready for.
Mari Anne Vanella has over 25 years of sales and business management experience. Mari Anne’s firm, The Vanella Group, Inc. has served the B2B technology community with teleservices-based lead generation services for 13 years. Her clients list includes Hitachi, SAP, and many others. Mari Anne is an accomplished speaker, author, and thought leader in the sales and marketing domain. Her blog, Insights into Cold Calling, features content for today’s enterprise sales teams and has thousands of readers. She has spoken at Dreamforce both in 2011 and 2012, recently was featured in the 2013 WBO Sales Bootcamp as a speaker, and does a lot of work to further educate and modernize the approach companies take to long term pipeline development. Her book “42 Rules to Cold Calling Executives” has been a bestseller on Amazon for several years.
Posted in CRM and Related, Sales Skills Training, Lead Nurturing, Networking, Women and Business, Remote Relationships | Comments |
February 26th, 2013
Increasing Revenue, Productivity, Customer Satisfaction, and Decreasing Cost
Host James Obermayer interviews International C-suite Turnaround Mercenary Robert S. Murray Robert S. Murray author of "It's Already Inside", and former Vodaphone C-suite executive
Leading change is the hardest thing that a leader and executive has to do. Mostly because they are locked into left-brain thinking: spreadsheets, facts, figures, the demands of shareholders and the board. What leaders often miss is the right-brain response by the stakeholders — their emotions. In order to engage the hearts and minds of those that the change is impacting, leaders must communicate from a place of understanding for what is going through everyone's mind, then change leadership becomes easy. What follows is a simplified roll-out, wider adoption, and traction on implementation.
He is Author of the highly acclaimed book on life and leadership, It’s Already Inside. http://www.SoCalBMA.org/e-Shop. The book is getting notable praise from every level of leadership - from those just starting out in leadership roles to seasoned CEO's. It's a book that connects the left-brain world of business to the right-brain focus of employees and customers, and how today's leaders can nurture that.
About Robert S. Murray
ROBERT S. MURRAY is a passionate storyteller and leadership mentor, bringing more than twenty years of Senior Executive Business experience with Fortune 100 and small start-up organizations in Marketing, Sales, Operations, Business Development, and General Management in over 20 countries. As Chief Customer Operations Officer for Vodafone, Bob headed-up the complete consumer and business customer service organization serving over 9.2 million customers generating over $1.6 Billion in revenue. He lead the company to achieving the highest customer satisfaction rating, highest customer to FTE ratio, lowest “Bad Debt” and lowest customer churn rating in all of the 61 Vodafone operating and partner countries as well as the third lowest cost to serve. Bob developed and executed on Operational Efficiency Program that reduced OpEx by 20% while improving service levels, customer satisfaction and employee satisfaction.
Along the way, Bob has been the recipient of two New York Festival Awards and one Summit Award (Portland, Oregon) for Marketing Innovation Excellence. His current daily tasks include his role as Chairman of The GrowthPoint Group, a collection of the finest business minds to be found; Advisory Board Member for ElementFour, an innovative company that has developed technology to produce pure drinking water out of atmospheric air; Board Director for Russell Breweries, a Canadian Craft Beer producer; Associate Professor at the Sauder School of Business and the BCIT School of Business; Executive Advisor and Strategic Facilitator to many companies; and an international Keynote Speaker on leadership and business.
Robert S. Murray received his diploma in Marketing Management from British Columbia Institute of Technology; studied Sales Management at The University of British Columbia; Executive Finance at Queens University; and Advanced Services Marketing at Babson College. He currently resides in Vancouver, British Columbia, Canada.
Posted in CRM and Related, Sales Strategist, Sales Skills Training | Comments |
February 18th, 2013
Join SLMA Director, Susan Finch as she sits in for Jim Obermayer this week. She welcomes Jeff Fischer, PhD of Core Career Coaching. He's been featured on Ted Talks, has been invited around the world to bring out the best in sales people. Jeff has a way of helping you achieve confidence while getting you wound up for more success than you have ever asked for. Spend a positive hour, learn some tips and start your short list of attainable goals and new behaviors to knock your sales sheet out of the ballpark! They are going to talk about the conflict between the numbers you are expected to generate and the quality relationships to build your base of loyal and "forever" clients. You can't just tell them what is safe and what they think they want to hear. You are doing them a disservice.
Join them for this lively conversation.
"Your biggest risk is that I’ll tell you what you want to hear instead of what I really think because you control my compensation.”
Jeff once told this to an interviewer with a straight face, but it turned out to be true.
A little about Jeff Fischer:
But not anymore! There was a time when I had arranged all of my management books in my New York office at eye level so that people sitting across from me could see that I had read all the right stuff. That office is gone now, I’ve thrown away the books, and I no longer live in New York.
The Desire to Look Good
The desire to look good carried me through four advanced degree programs and drove my career for many years. It fed 100-hour weeks on Wall Street and fueled a global consulting career serving some of the greatest companies in the world. I lived at furious pace (I filled a new passport with stamps in one year), climbed many ladders, and had the opportunity to get to know some truly amazing leaders.
I’m extremely proud of some of the work I’ve done. It’s just not what I envisioned for myself. Growing up I did things like volunteer at a nature center, work in a commercial boatyard, and even as an EMT. I didn’t want to sit in an office. But about two years before college, I started giving up the things I liked to do for activities that I believed would look good on a college application.
Posted in Sales Skills Training, Branding | Comments |
February 11th, 2013
Susan Finch interviews Kathie Nelson, Founder and CEO of Connectworks. Kathie is a serial entrepreneur and born powerhouse in business growth, is a four time author, highly sought after speaker, top tier business strategist, and coach.
Her cut to the chase deliverables have produced her own award winning sales, and national acclaim. In addition to her contributions to emerging companies, many non-profits and corporations have been the beneficiaries of her visionary leadership style resulting in substantial, measurable growth.
Once told she would never walk again, she defied the odds and overcame the obstacles that promised her life long limitations. Refusing to accept being told what she couldn’t do, she found her way to walk again and has never stopped. Kathie brings that same determination to all of her savvy business strategies.
Crediting this life changing experience as her catalyst, she soon developed the business formulas and strategies that persistently equal success for thousands of individuals and organizations nationally.
With concise and visionary accomplishment, her speaking prowess, signature products, and services far surpass the current market metrics. Get what every busy professional seeks: more money, more easily through business growth, marketing, networking, and sales.
Some of the show highlights and topics include:
There are two perspectives
1. Lack of confidence in their ability to sell or whatever they interpret what the word "sales" means to them. These people usually have a disconnection to the language that sales professionals describe as the sales process.
2. Clear understanding of what the customer needs so that the sales conversation is about serving and discovery. This group is usually comfortable and connected to the language that sales professionals describe as the sales process.
Small business owners frequently hear what they consider vague and non-relatable concepts, "lead management, sales lead management, ROI, lead nurturing, sales funnel management, lead generation." These same people have not been exposed to that professional language, yet they are out there trying to accomplish these goals. If they were confident in what makes them different, this would not get in their way. It seems to be part of the stigma they associate with the term, "Sales Professional." You're going to have a difficult time selling anything if you can't become confident in your ability to sell your products or services.
Three key pieces to gathering the information ahead of time:
- Keeping your finger on the pulse of trends that will affect your prospects or customers.
- Conducting focus groups
- Creating strategic partner alliances serving the same audience, as well as other sales professionals serving same audience
She asks them, "What's on your radar for 2013?" "What are obstacles that are possibly going to keep you or your customers from reaching their goals."
Susan Finch acknowledged these can be scary to ask the questions that you may not like the answer. But asking these questions make you empathetic, knowledgeable, credible. You will discover the correct market entry points, at what moment are they more receptive to hiring, launching, purchasing a service.
Kathie Nelson: realizing that if you have a sales manager over your shoulder telling you that you have to produce. "I can't slow down to do discovery because I have to get the quota up." If you don't take the time for discovery, you are constantly turning over rocks, "Are you my customer?" "Are you my customer?"
Do you want to increase your sales quickly? Then commit to investing in the time, slow down - evaluate who my best customers were and what were they really going through. In general, do they have challenges? This process helps her empathize and serve them better. Once she did this and got clear on the experience of my customer, my sales doubled. This was through strategic partnerships.
"For every minute spent in planning saves 9 in execution."
Book recommendation for sales professionals:
Dave Crenshaw's book, "The Myth of Multitasking." His overall message: Multi-tasking serves no one.
If you are in sales and don't want to be seen as a sales person, you are sabotaging your success. Whatever stigma you have associated with the sales profession is old news. You can be an honorable, caring, successful SALES professional, and proud of the product or service you represent, happy with the success you are adding to your customers' businesses.
Kathie's two books, "I Want What She's Got!" and the "Busy People Guide to Getting Unstuck" are helpful reads that will have you laughing and crying and inspired.
Posted in Research, Sales Skills Training, Sales Lead Management, Women and Business | Comments |
January 29th, 2013
Host James Obermayer interviews Mark Alarik of Sales Overlays on a subject we have all experienced but seldom solved: The Silos between sales and marketing. Mark and an Associate Daniel Kreutzer have written on this subject and created a soon to be broadcast webinar on the stupidity of managers that allow the existence of silos between sales and marketing.
G. Mark Alarik is co-founder and president of Sales Overlays, a sales and marketing agency that has served Fortune 500 and smaller companies since 1975. Their primary business is developing problem solving marketing campaigns that fill the sales funnel with quality leads and grow the value of the customer base. Mark is also a published author in many trade magazines.
You can contact Mark at 847-942-7140 to learn how to over-come silo-zation in your organization.
Posted in Sales Strategist, Sales Skills Training | Comments |
December 18th, 2012
Host Jim Obermayer interviews the ever entertaining Jeffrey Hayzlett about his bestselling books Running the Gauntlet and The Mirror Test. The former CMO of Kodak and Chairman of the Business Marketing Association shares his blunt and candid advice on how to be a change agent in your company and survive while doing it. Jeffery reminds us that “No one is going to die” because of the changes you support and why fear shouldn’t stop you.
JEFFREY HAYZLETT is a global business celebrity, former Fortune 100 c-suite executive and Chairman of Business Marketing Association (BMA 2008-2009). From small business to international corporations, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling books, The Mirror Test and Running the Gauntlet, celebrity editor to one of the largest-circulation business publications and one of the most compelling figures in global business.
Currently a member of the BMA International Board of Directors, Jeffrey is an esteemed business and marketing expert, appearing frequently on programs like Fox Business News, MSNBC’s Your Business and NBC’s Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.
Posted in Sales Skills Training, Current and Past Shows | Comments |
September 18th, 2012
Why do salespeople complain so much? Why is marketing so aggravated with salespeople?
Will Crist and Jim Obermayer get into the definition of a sales lead from a salesperson’s perspective. What do salespeople most want from marketing? What’s wrong with most leads? Why are 75% of all sales leads not followed-up? Why hasn’t marketing fixed their most vexing issue? Do salespeople really want telemarketing to prequalify leads? How fast should salespeople follow-up a lead? What must be on every lead for a salesperson to take it seriously? Should marketing lead generation be tied to sales quotas? How do you get salespeople to follow-up sales leads? Should marketing only deliver sales ready leads?
Marketing is represented by Obermayer. Sales by Crist. Bring seat belts. Turn down the volume.
Posted in Marketing Automation, Sales Skills Training, Marketing & Media, Sales Lead Management | Comments |
August 21st, 2012
SLMA Radio host James Obermayer interviews Author Rod Sloane founder of the 8000 member Sales and Marketing Alignment Group. In a frank and humorous interview, Rod discusses the failings of company management to tackle the number one problem faced by B2B companies: “Marketing and Sales Alignment.”
Rod Sloane also produces the UK based “No-Bull Sales & Marketing Alignment Radio Show” available on itunes.apple.com. He is a conference speaker who tackles how companies manage leads, create opportunities and generate revenue. Mr. Sloane is the founder of the LinkedIn Sales and Marketing Alignment Group that has over 8,000 members.
Author of “”Alignment, The Secret to getting your Sales and Marketing Teams Working Together” Rod says It is about your people, your language and your culture. Sloane has his own consultancy aptly named, Rod Sloan. http://www.rodsloane.co.uk/