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Sales Lead Management Association Radio

Jan 2019

The One Thing Needed for Sales Coaching



Every sales rep needs coaching, no one is ever too good not to improve and grow. But one-fits-all approaches to sales coaching is often a short-term method that is usually a long term failure. In this program, David Kreiger, president of Sales Roads reveals how he has solved the sales coaching challenge with great success by using the “One Thing” model.

About our Guest David Kreiger

David Kreiger is the Founder and President of SalesRoads, a business-to-business appointment setting, lead generation and sales outsourcing company. He has been named as one of The Most Influential Leaders in Sales & Lead Management by the SLMA the last four years in a row. 

SalesRoads Overview

SalesRoad’s focus is on developing and implementing high-quality, professional, business-to-business inside sales teams for its clients with its turn-key solutions.  These include recruiting, training and retaining highly skilled workforces, developing powerful call approaches, rebuttal strategies and leveraging the latest technologies to build pipeline, increase sales and lower its clients’ costs per sale.  For more information you can visit SalesRoads at or call them at 800-836-4033.

Also of interest:

For more valuable advice, access the Sales Road Blog here 

Nov 2018

Failure of Salespeople is Self-Imposed by Companies



Andy Paul, author and founder of the Sales House says that the sales profession is in a self-imposed crisis. Companies spend freely to hire salespeople only to find them fail and then they simply fire them and hire more like them.

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May 2018

New Book on Sales Enablement from Co-Author Byron Matthews


Listen on iTunes while pretending to watch baseball 


Sales Enablement has the promise and research behind it to explain why this book is more than a new just a sales process. Book co-author Byron Matthews discusses why he and co-author Tamara Schenk set out to define the many facets of sales enablement into an understandable framework for success.  The host is jim Obermayer.   We discuss:

  1. The many facets of Sales Enablement
  2. Define the Sales Enablement Charter
  3. Enablement Operations
  4. Measuring Results

About the Author Byron Matthews

Byron Matthews, President and CEO, leads Miller Heiman Group’s commitment to championing customer-management excellence throughout the customer life cycle and across the enterprise from one source. Byron brings to bear in his role a firm grasp of providing organizations worldwide with an expanded, holistic approach for developing and managing, and sustaining, long-term customer relationships.

Byron’s depth and breadth of prior experiences include serving as Senior Vice President of Sales at Aflac, where he led over 30,000 sales professionals across multiple channels, and over five years at Mercer as Global Sales Leader and Global Head of the Sales Performance Practice, where he grew revenue over 30 percent.

About Miller Heiman Group

Miller Heiman Group is the global leader in providing organizations the sales methodology plus technology to drive revenue. The organization consults with successful brands, both large and small, to implement training, technology and coaching that drastically changes business outcomes. Through a combination of system innovation, unique industry research and proven learning approaches, Miller Heiman Group is future-proofing clients through the next wave of sales disruption. For more information, visit

About CSO Insights
CSO Insights is the research division of Miller Heiman Group, dedicated to improving the performance and productivity of complex B2B sales. The CSO Insights team of respected analysts provides sales leaders with the research, data, expertise, and best practices required to build sustainable strategies for sales performance improvement. CSO Insights’ annual sales effectiveness studies, along with its benchmarking capabilities, are industry standards for sales leaders seeking operational and behavioral insights into how to improve their sales performance and to gain holistic assessments of their selling and sales management efficacy. Annual research studies address sales and service best practices, sales enablement and sales performance optimization. For more information, visit


Sponsor for this show:

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May 2018

When Corporate Arrogance Bulldozes Marketing’s Good Judgement


Listen on iTunes while hanging upside down!


A little bit of success, can breed arrogance and poor judgment in many fast growing

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Apr 2018

Author David Cook: How to Be A GREAT Salesperson…by Monday Morning!


Listen on iTunes while you should be doing your sales forcast!



Sounds too good to be true, and yet it appears it isn’t as I have already tried some of David’s techniques and been rewarded.  In his book, How To Be A GREAT Salesperson…by Monday Morning!

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Jan 2018

How Jill Konrath Reframes Problems


Listen on iTunes while driving a race car 

In this 2 minute and 16 second segment from her interview on the Five Most Important Things She has Learned in Busienss and Life, Jill Konrath talks about how she redefines a problem by turning it into a challenge. This is number three of five extracted from her interview “The Most Important Things Jill Konrath has learned in business and life.”  Hear the full interview here

Konrath’s sincerity comes through in this heartfelt advice.


The full interview contains: 

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Dec 2017

How Companies Are Using Databases to Improve Sales & Marketing Productivity



The competitive edge of success for B2B and B2C marketing and sales departments today is undoubtedlythe databases the company uses, maintains and accesses.  It isn’t an understatement to say it’s all about the database.  Good databases save marketing budgets, increase salespeople’s measurable productivity and lower the cost of customer acquisition.  Our guest to discuss how this is accomplished is Anna Fisher, Senior Director of Marketing at ZoomInfo.  Anna, who has been voted the most inspirational leader in the Lead Generation category of the Sales Lead Management Association’s annual 40 Inspiring Leaders election tells us why the database you use can make a difference between success and failure. The host is Jim Obermayer.

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Nov 2017

How to train your reps 75% faster – A Case Study


20171130-tweet-green-benson.jpg Training new sales representatives is generally either too fast and they learn very little that immediatelyhelps them, or too slow which delays them getting into the field. Either way can lead to a show start and delayed productivity. In this interview, guest host Steve Benson discusses how Badger Maps enabled Colonial Life to speed up the training process.  Steve will interview Derrick Green of Colonial Life.

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Nov 2016

Secrets for Managing New Sales Reps for Early Success


250-SLMARADIO-20161117-reflektive.jpgManaging sales reps is not most people’s favorite job.  Getting the reps to perform early is a special talent.   Too often salespeople languish in the startup phase and deliver little in their first six months to as long as a year.  In this program we talk with Reflective’s Ben Nachbaur and Cindy Shibutani about the secrets to getting early performance wins from new hires in sales. The host is Jim, Obermayer

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Aug 2016

3 Ways to a Perfect Sale Demo


You train the sales reps and send them forth and the first stumbling block is demonstrations of your product. Certainly the reps do dry runs in training, managers listen in for the first few live demos and then the reps are off on their own and God only knows what happens. In the program this week Steve Richard, co-Founder and CRO of Exec Vision we discuss the three ways you can be sure to have a great sales demo. The host this week is Jim Obermayer. 

About our guest, Steve Richard

Steve's mission & life's work is helping sales professionals become wildly successful. Each of the three companies Steve's played a founding role in exemplify this dedication to the betterment of sales organizations.

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