Learn at least three ways increase lead conversion Read the rest of this entry »
Learn at least three ways increase lead conversion Read the rest of this entry »
How to Get a Meeting with Anyone.
- Wentto #1 in several categories
- #2Top New Release in Sales & Selling
-TopSales World Book of the Week
-Named this week 3/9/16 one of the Hot 100 Best Business Books by Books Blizz
Conferences and trade shows are part of every industry. Whether you and your company participate in them is part of your marketing plan. Once you have your plan and schedule - how are you going to prepare to make the most of the money you spend on attending, exhibiting, sponsoring or speaking at these events? Do you have enough staff to get it covered; and not only COVERED but NAILED?
Tim Wackel covers some of the biggest errors salespeople commit… and where there are some big opportunities.
This lively discussion will cover:
Outsourcing of sales, not just sales lead qualification is growing, so say many of the people SLMA Radio Host Jim Obermayer knows and interviews. In this SLMA Radio Interview with Jeffery Feuer, president of the Customer Solutions Group, the two of them tackle the subject of how outsourcing can increase sales in 90-120 days.
Host Jim Obermayer interviews Larissa Gschwandtner, VP of Sales & Marketing at Selling Power as we discuss the sales trends in 2014. We want her opinion on:
While attending Sales 2.0, Jim Obermayer of the SLMA took a few minutes to discuss Sales 2.0 with Selling Power Founder Gerhard Gschwandtner about the conference and the state of the sales profession from his perspective. Gerhard is a thoughtful expert on selling and there are few people he doesn’t know in the selling profession, and even less he doesn’t know about selling.
SLMA Host Jim Obermayer interviews Jeff Ogden, Host of Marketing Made Simple TV a popular and syndicated TV show. Not just a podcast this program has real followers as Jeff reaches out in a new media that every marketer should know about.
Jeff Ogden is an award-winning sales and marketing expert, as well as the President of the sales lead generation company Find New Customers. He’s also the author of the “definitive guide to btob demand generation” How to Find New Customers. In addition, Jeff created and hosts the popular syndicated show, Marketing Made Simple TV, where he interviews famous business leaders like Beth Comstock (SVP and Chief Marketing Officer of General Electric), Guy Kawasaki (1.3 million Twitter followers, and Daniel Pink (NYT best-selling author.) He holds a degree in Marketing from the University of Notre Dame.
About Find New Customers
Find New Customers helps mid-sized companies (from 150 to 1000 employees) to develop world-class demand generation programs, improving the flow of qualified sales opportunities, increasing win rates, and growing overall profits. Find New Customers delivers these services all over the world, except in the state of Georgia.
Susan Finch and Jim Obermayer were joined by Trish Bertuzzi, President & Chief Strategist of The Bridge Group, Inc.
The first half of the show covers using Twitter for social selling. If you want to target buyers who are using Twitter and they post occasionally, do they really or is it mainly automated propaganda about companies?Before you attempt to become a thought leader on Twitter and invest the time you need to know:
The post, "Twitter for Sales Reps: Big Hat - No Cattle" is about engagement. Twitter is a GREAT tool for listening. But, when you tweet, it's a snapshot - like a lightbulb going off in a room. If no one is in the room, no one sees your flash.
Read the research in the post. Trish summed up that she could get better true engagement through LinkedIn, email, cold calling people. Testing big companies - same results. The question is, do you want to be POPULAR or do you want to be RICH? There are other ways to get people engaged with you that will give you a higher.
She continued with, "Only so many selling hours in a day. Before you assume Twitter will work, do your analysis. It may be only a listening tool for you. We are not really reaching out to people through Twitter with rare exception.
Twitter is a spam cannon when you think about it.If you are not following me, I can't have a one on one conversation with you. But on Linked In, I can send you an inmessage, I can contact you through a shared group. That's the key point. It's not one on one with Twitter."
Spam may be too harsh a word, but perhaps not.
"I even schedule my 5 tweets a day. Unless you are in the room when my scheduled tweet or your scheduled tweet goes out - we will miss each other's messages."
"I have a ball with those 142 characters!"
Most of the blogs I read are because of some mention on Twitter. For me, it's a great news feed. Great place to find and share in other venues. We both find that more people engage thoroughly from LinkedIn and G+ where they read more, watch videos, make comments. Twitter was the opener for those conversations
The second half of the show Jim Obermayer and Trish talked about the increased effectiveness of outbound calling.
Outbound prospecting has improved dramatically - up by 35% Prospects are picking up the phones again. It isn't all about inbound, although inbound IS THE BOMB! Referrals - absolutely the way to go. But if you are like most companies, you'll get 40-60% from inbound. Unless 40-60% of quota is good enough, you need to get on the outbound prospecting path.
You have to have direct dial numbers to be effective. People are actually hiring staff to populate the database before it gets to the caller: name, title, direct number and email. Truly raising the positive results.
Two technologies Trish Bertuzzi is in love with:
Jim asked her why it's working better, "I think we're getting better at understanding cadence and telling a story.
It takes 7-8 touches to get someone to respond. Those touches have to be in a fairly short period of time. Success comes from using a variety of mediums: video, email, voicemail. Cadence counts and you need to figure out what your cadence should be.
We've also gotten better at telling story via our touches. These are chapters in your story that you are trying to tell your potential buyer."
There seem to be two basic camps. Jim talked about increased success for one particular company using this approach: Send email, then call 20 minutes later - success rate went up, call back rate went up.
Trish disagrees with this method - not a fan of the double tap. Best for desk-bound targets. Not a great platitude. We could have two companies using the doubletap: great branding and recognition - works better; lesser known companies, doesn't work as well.
Jim asked about the misinterpreted and repeated stats from SiriusDecisions: "59% have already made up their minds..." Trish let SeriusDecisions off the hook. This was misquoted and twisted. "It's like the game telephone, the more accurate quote is that '59% start their research online'."
Listen to the show to hear the full story.
About Trish Bertuzzi:
Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.
By a combination of hard work and timing, Trish and team's research & ideas have been featured on Inc.com, by associations like SLMA & AA-ISP and across more than 68 sites in the sales and marketing blogosphere.
During their discussion Christine covered the differences between leading Boomers vs. Millennials and the group fringing on both ends.
They also hashed over the regular confusion businesses have over hiring a consultant versus hiring a contractor. Many times clients try to stretch one into the role of the other without fully understanding the differences.
The topic of reinvention and morphing was also part of the show. Women have a tendency to morph more into roles rather than honing their idea business persona that matches who they truly are at all times. Part of that is due to fear, part of it is due to the fact they've never spent the time to define themselves and core values.
Join us for this show on Thursday at 5pm to listen to it.
SLMA CEO Jim Obermayer says that software programs that explain the most data, and are verified by the most evidence, are better than those that do not. He'll discuss how CRM properly applied, along with marketing automation, gives the most data on marketing performance and gives more evidence than any other combination of software. In essence, those with the most data will win. But, he says, "You have to manage the sales lead system to win."
During this program Obermayer contends that those with the most marketing toys win. But tools without leadership are just tools in the hands of fools.
Obermayer is an author (four books) and a speaker on subjects of sales lead management, sales enablement and marketing ROI. He is the founder and of the world-wide 6200 member Sales Lead Management Association, which also has a Linkedin Group of 2987 members. The SLMA is the sponsor of the yearly Sales Lead Management Week, the annual contest for the 50 Most Influential People in Sales Lead Management, and the nomination and naming of the 20 Women to Watch in Sales Lead Management. The SLMA also hosts the weekly c-level interview program; SLMA Radio. Obermayer is the Vice President of Business Development at Vitech Corporation.
Increasing Revenue, Productivity, Customer Satisfaction, and Decreasing Cost
Host James Obermayer interviews International C-suite Turnaround Mercenary Robert S. Murray Robert S. Murray author of "It's Already Inside", and former Vodaphone C-suite executive
Leading change is the hardest thing that a leader and executive has to do. Mostly because they are locked into left-brain thinking: spreadsheets, facts, figures, the demands of shareholders and the board. What leaders often miss is the right-brain response by the stakeholders — their emotions. In order to engage the hearts and minds of those that the change is impacting, leaders must communicate from a place of understanding for what is going through everyone's mind, then change leadership becomes easy. What follows is a simplified roll-out, wider adoption, and traction on implementation.
He is Author of the highly acclaimed book on life and leadership, It’s Already Inside. http://www.SoCalBMA.org/e-Shop. The book is getting notable praise from every level of leadership - from those just starting out in leadership roles to seasoned CEO's. It's a book that connects the left-brain world of business to the right-brain focus of employees and customers, and how today's leaders can nurture that.
About Robert S. Murray
ROBERT S. MURRAY is a passionate storyteller and leadership mentor, bringing more than twenty years of Senior Executive Business experience with Fortune 100 and small start-up organizations in Marketing, Sales, Operations, Business Development, and General Management in over 20 countries. As Chief Customer Operations Officer for Vodafone, Bob headed-up the complete consumer and business customer service organization serving over 9.2 million customers generating over $1.6 Billion in revenue. He lead the company to achieving the highest customer satisfaction rating, highest customer to FTE ratio, lowest “Bad Debt” and lowest customer churn rating in all of the 61 Vodafone operating and partner countries as well as the third lowest cost to serve. Bob developed and executed on Operational Efficiency Program that reduced OpEx by 20% while improving service levels, customer satisfaction and employee satisfaction.
Along the way, Bob has been the recipient of two New York Festival Awards and one Summit Award (Portland, Oregon) for Marketing Innovation Excellence. His current daily tasks include his role as Chairman of The GrowthPoint Group, a collection of the finest business minds to be found; Advisory Board Member for ElementFour, an innovative company that has developed technology to produce pure drinking water out of atmospheric air; Board Director for Russell Breweries, a Canadian Craft Beer producer; Associate Professor at the Sauder School of Business and the BCIT School of Business; Executive Advisor and Strategic Facilitator to many companies; and an international Keynote Speaker on leadership and business.
Robert S. Murray received his diploma in Marketing Management from British Columbia Institute of Technology; studied Sales Management at The University of British Columbia; Executive Finance at Queens University; and Advanced Services Marketing at Babson College. He currently resides in Vancouver, British Columbia, Canada.
Host James Obermayer interviews Mark Alarik of Sales Overlays on a subject we have all experienced but seldom solved: The Silos between sales and marketing. Mark and an Associate Daniel Kreutzer have written on this subject and created a soon to be broadcast webinar on the stupidity of managers that allow the existence of silos between sales and marketing.
G. Mark Alarik is co-founder and president of Sales Overlays, a sales and marketing agency that has served Fortune 500 and smaller companies since 1975. Their primary business is developing problem solving marketing campaigns that fill the sales funnel with quality leads and grow the value of the customer base. Mark is also a published author in many trade magazines.
You can contact Mark at 847-942-7140 to learn how to over-come silo-zation in your organization.
SLMA Radio host Jim Obermayer interviews Vorsight co-founder Steve Richard. Making the first quarter of the year is a struggle for every company, unless they proactively plan for a great first quarter. Steve and Jim discuss how to make this happen!
Steve Richard | Co-Founder & Chief Content Officer
Steve Richard is Co-Founder of Vorsight, currently #1689 on Inc. Magazine’s list of the 5000 fastest growing companies in the US. Steve has been featured in The Harvard Business Review, The Washington Business Journal, The Washington Post, CNN/Money, and is a CNBC guest contributor. In 2010, the American Association of Inside Sales Professionals (AA-ISP) named Steve as one of the Top 25 Most Influential People in Inside Sales and Focus.com awarded Steve the Focus expert status. In 2010 and 2011, AA-ISP also awarded Vorsight as the Service Provider of the Year for Sales Training .
As co-founder of Vorsight, Steve’s goal is to arm talented sales professionals with real life tools, tips, tactics, techniques, and templates to successfully secure sales meetings with senior executives. Vorsight's Sales Prospecting Training Workshops provide an intellectually stimulating and fun way to pick apart dreaded cold calling (and warm calling) into six key areas: prospecting, talking points, objection handling, questioning, email and voicemail, and planning and process. By giving participants a tactical playbook for getting in the door, Vorsight's sales training alumni see dramatic improvement with up to a 300% increase in individual performance.
Prior to co-founding Vorsight with David Stillman in 2005, Steve was Associate Director of Business Development for Growth Strategy Partners, where he was responsible for identifying new opportunities and fostering relationships with new clients through consistent and innovative sales and marketing activities. Steve also supervised the entire lead generation and sales processes including the design and management of the company’s CRM.
Before Growth Strategy Partners, Steve was Associate Director of Sales at the Corporate Executive Board, a best practices research firm in Washington, DC. As a field sales rep, Steve sold five figure executive networking and research memberships to CIOs and their direct reports in charge of Infrastructure and Applications through Canada and Illinois. Steve began his career at CEB as an appointment setter on the newly formed "Tier 1" team where he cold called to schedule meetings with 89% of CIOs in his prospect territory. These appointments directly generated $3.5 million in sales for the company.
Steve volunteers at the Columbia Lighthouse for the Blind as a sighted person for visually impaired people. He has also volunteered for the DC schools as a tutor to elementary school students. He lives in Arlington, VA with his wife Ellen and his daughters Katie and Susie. Together they take advantage of all the nation's capital has to offer, from miles of running trails to museums and area dining. They also enjoy skiing, scuba diving, and camping.
Steve graduated from Georgetown University with a BSBA in Finance.
About Vorsight: Meeting Scheduling and Sales Training
Vorsight is an award winning sales effectiveness firm specializing in the first half of the sales cycle for B2B sales teams. With getting in the door being the hardest part of the sales cycle, companies trust Vorsight’s expertise to take that challenge head on by using our effective sales training and meeting scheduling.
Originally founded in 2005 as an outsourced meeting scheduling firm, our team has arranged over 10,000 completed appointments with decision makers. These appointments have resulted in over $20 million in new revenue for our clients. At Vorsight we constantly harvest new ideas from our team of inside sales professionals. We take what works…the best tools, tactics, and techniques from our own business and provide our clients with a proven path to find more opportunities and generate more revenue. We’re passionate about sales, and we’re confident in our ability to arm you with the tools and skills necessary to be successful. We’re a privately held company in the metro Washington, D.C. area.
After concluding a spectacular sales and management career at IBM, in which he led his sales team from a dead-last rating among 220 branch offices to first place in less than a year, Gil Cargill launched his own consulting practice in 1978. Cargill Consulting Group, Inc. was built on the same strategies that produced Cargill’s outstanding sales results at IBM.
Gil Cargill has spent the past twenty-nine years as a consultant, speaker and trainer helping thousands of businesses achieve dramatic and permanent improvements in sales productivity. Cargill has taught salespeople across diverse industries the importance of developing sales processes, the advantages of implementing new technology, and the benefits of tracking sales performance.
Cargill is a frequent speaker at national conventions and meetings of Vistage International, formerly The Executive Committee (TEC), and has been consultant to such organizations as Arthur Andersen, Toshiba, ComputerLand, Micro Age, Apple Computers, Borg Warner Weyerhaeuser, and many thousands of growing small-to-medium businesses.
In 1996, Sales & Marketing Management magazine named Gil Cargill one of the “Top Six Speakers in the Country”, and Successful Meetings magazine listed him as one of the “Hot 25 Speakers to Watch For.” Cargill has received numerous other awards/recognitions and is frequently quoted in leading sales and management publications.
Twenty-nine years of success in both sales consulting and sales training is proof that Cargill’s style of delivering information and defining proven sales processes has helped his audiences understand that there are better, more profitable ways to perform their sales tasks.
Jill Konrath’s career is defined by her relentless search for fresh sales strategies that actually work in today’s business environment. She's a bestselling author and frequent speaker at sales conferences.
We will be talking to Jill about the three biggest problems you are called upon to fix at companies and your success in fixing them, as well as her book, SNAP Selling.
SNAP Selling, Jill's newest book, jumped to #1 on Amazon within hours of its release. Selling to Big Companies, her 1st book, was selected as a "must-read" by Fortune magazine. It's been an Amazon Top 20 sales book since 2006.
Justin Gray is the CEO & Chief Marketing Evangelist of LeadMD. He founded the company in 2009 with the vision of transforming traditional “grassroots” marketing efforts through the use of cloud based marketing solutions. Realizing the potential for growth in this space, Mr. Gray created a true Marketing-as-a-Service corporation, which specializes in outsourcing the core functions of a marketing department either through on-demand solutions, consulting or both. Since that time Gray has emerged as strong voice for Marketing Automation and Conversation Marketing through both industry publications and his Blog, The Marketing Evangelist. Prior to launching LeadMD, Gray has spent the last 12 years helping companies of varying size overhaul and optimize their marketing and sales departments including CEO for MaaS Impact, and Vice President of Sales & Marketing at BillingTree.
http://www.leadmd.comVisit LeadMD for more information on marketing automation
Commentary: James Obermayer Winners never try, Winners only win, Trying is for Losers.
When someone says, “I’ll do my best,” you know the outcome. When staff people say, “I will try as hard as I can,” you know the excuses have started. As Gerry Spence says, “Trying is for losers.” In this short 5 minutes Obermayer says it’s time we stopped trying to prove the ROI for marketing and started doing it.
Trish Bertuzzi Inside Sales Thinker, Writer & Builder President & Chief Strategist, The Bridge Group, Inc.
SLMA radio host Will Crist will ask Trish about the biggest challenge her group has encountered. The number one weaknesses that marketers and sales managers share. She talks about her new book, Building Inside Sales: Framing a Best Practice Group
Trish and The Bridge Group help Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, and metrics & measurement.
Since founding The Bridge Group in 1998, Trish and team have helped over 180 B2B technology clients build, expand, and optimize their Inside Sales strategies.
Trish is a frequent speaker and blogger on Inside Sales productivity, trends, and effectiveness. She is author of Building Inside Sales: Framing a Best Practice Group and co-author of Sales Speaks: Perception & Ponderings on Marketing Leads.
Trish has won 7 awards (including a lifetime contribution award from the AA-ISP & Top 20 Women to Watch from the SLMA), serves on 3 boards, has a golf handicap she won’t reveal.
Al Davidson, Strategic Sales & Marketing (SSM)
Al Davidson is the President and owner of Strategic Sales & Marketing (SSM), which he founded in 1989. Under Al's direction SSM has designed and implemented new business development plans and programs for thousands of B2B companies nationwide. Since their inception SSM's calling center has completed over 50 million new business sales presentations to high level decision makers and generated over 7 million sales leads. As a result, SSM has developed major account development expertise in the high technology, manufacturing and business service sectors. In addition Al Davidson has 25 years experience in business-to-business (B2B) direct marketing, new business development consulting, sales force management, lead management, sales training, and B2B web marketing. SSM also powers the Connecticut Technology Council's Lead Generation Resource Center (LGRC). The mission of the LGRC is to provide advisory services to CTC members in the following areas; identifying new business opportunities; searching out and qualifying customer prospects and business partners; design, production and implementation of marketing programs and strategies.
Dennis Totah, CatapultWorks
Dennis Totah, President of the Data Group for CatapultWorks, provides the technology vision for all CatapultWorks groups, and drives database, telemarketing and sales and marketing initiatives by guiding CatapultWorks' long-term service, partnering and acquisition strategies. Dennis' unique experience managing sales operations at companies including Kodak and Portera has helped CatapultWorks continue to provide our clients a more complete marketing services offering that yields substantially more ROI than traditional agencies. Dennis also spearheads the agency's ability to deliver automated scoring and nurturing programs using advanced CRM and SFA technologies.
Kathy Greenler Sexton, VP of Marketing for Zoom Information
The SLMA will ask Kathy about her opinion of CRM and marketing automation systems. What can marketers do to better manage their sales lead and inquiries? How can sales managers get their salespeople to follow-up sales leads.
KATHY GREENLER SEXTON is vice president of marketing for Zoom Information, Inc., located at www.Zoominfo.com, the world's most comprehensive directory of business information on people and companies. She is responsible for leading the strategy, development and execution of market initiatives that directly impact Zoom Information's revenue, profit, market share and growth. Kathy brings more than 20 years of content and online information experience to her role as vice president. After working in broadcast television and international marketing roles, she was a founding member, lead marketer and publisher for the web-based search engine pioneer AltaVista. She has also general-managed or marketed industry-leading online companies focused on news, small business information and general research including: Individual.com, Office.com and HighBeam Research. Most recently she worked to lead the transformation of BLR (Business & Legal Resources) from traditional publisher to online media company.
Ruth P. Stevens's expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants — IBM, Ziff-Davis and Time Warner.
Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. In 2005 Ken commercialized the product that was driving his inside sales team and founded VanillaSoft.
|Ruth Stevens, eMarketing Strategy||Ken Murray, CEO VanillaSoft|