Sales Lead Management Association Radio header image 1

Sales Lead Management Association Radio

14
Aug 2019

Ignorance is no Excuse, Content Does Have a Measurable ROI - Pamela Muldoon

In this interview with Pamela Muldoon, Revenue Marketing Coach with the Pedowitz Group, we find out that content does have a measurable ROI.  Really, it does.

To hear some marketers complain, the ever ravenous bottomless pit of content consuming ne’er-do-well perspective buyers drain marketing’s budget with nary-a-proof of purchase.  But is the professed ignorance a ploy by marketers that simply don’t know how to prove that the content they create is worth the expense?    This is Part Two of the program:  Connecting Content Creation to the Bottom Line

The host is Jim Obermayer.

About the Guest Pamela Muldoon

Pamela Muldoon is a Revenue Marketing Coach with The Pedowitz with over two decades of traditional and digital marketing experience. She specializes in campaign and content strategy with a passion for helping clients develop a content marketing culture across the organization. Her marketing career started over thirty years ago when she transitioned from on-air personality to Copy Director for a radio station in Wisconsin. Since then, she has taken on multiple marketing roles in her career, having worked with companies like ING, Prudential and Content Marketing Institute. Pamela was named one of the Top 50 Women in Content Marketing in 2017 and in 2018 one of the 20 Women to Watch from the Sales Lead Management Association.

Pamela is also a professional voice over talent and podcaster. When not online working on digital marketing strategies, she can be found unwinding at a Las Vegas poker table or hanging out with her two dogs, Maddi and Copper.

About the Pedowitz Group

The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, Ga. We believe that Marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are operationalizing business accountability, digital transformation and the customer experience through marketing operations. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.

TPG has worked with over 1,300 clients to enable marketing and sales. Our expertise spans the six major categories of MarTech, including marketing automation, CRM and content platforms. We specialize in helping mid-market and enterprise organizations in financial services, manufacturing, software, technology and business services.  The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how we can help your organization become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, or call us at 855-REV-MKTG or visit Revenue Marketer Blog.

Related from Muldoon: Connecting Content Creation to the Bottom Line

Sponsor for this show:

SLMA Radio Sponsorship

 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

5
Aug 2019

Where to Start on Social Media to Avoid Mistakes and Burnout

As the Global Communications Director at inRiver, Erika Goldwater manages the strategy and execution of the demand generation, communications, social media, and content marketing programs. She has extensive experience in several companies and has learned a lot about leading and teaching her teams about social media mapping, scheduling, and execution

 Know your team, where they gained their knowledge and experience so you are able to bring them into your vision.

  1. Present a plan and show the full strategy.
  2. Baby steps to explain the steps of what they are, why they need them and how they can implement them.
  3. There is regular cadence, ground rules. Those need to be known - a guidebook they can refer to when you are not right with them.

"After those first couple of tweets, they feel more comfortable and are usually good to go." - Erika Goldwater

"Meeting a tweet quota is not social media engagement." - Susan Finch

Determine, what are the strategic goals of the company? Don't spend the time peppering venues where your buyers don't usually engage.

 The goals: 

  • Engagement & Trust
  • Further your brand
  • Share information value to your customers.
  • If you aren't going to do that, please don't start social media.
  • It's social dialogue in real-time.
  • You have to be dedicated to it. If you don't have a team willing to back you up, 
  • Teams have to be aligned with the activity - there has to be a commitment to it.
  • One tweet, one post - isn't enough.

Be careful about re-tweeting blindly without actually checking and READING the linked article. Same with pinning - where did it originate? Did you read it all the way through? You may get bitten in the fanny if you don't.

31
Jul 2019

How Empathy from Marketers can Improve Marketing & Sales Alignment

20190801-rr-ball-hopkins.jpg
 
This month on Revenue Rebels, Rhoan Morgan welcomes two guests from Lola.com, Jeanne Hopkins, CMO & Ryan Ball, VP of Sales. This episode will provide listeners with tips for improving alignment between two of the most important business functions–marketing and sales. It will also explore the impact that marketing and sales alignment have on both business growth and revenue.
 
About Our Guests

Jeanne Hopkins, CMO

As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads both the company’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience.

Ryan Ball, VP of Sales

As the Vice President of Sales, Ryan is responsible for driving the organization towards its broader revenue goals by establishing the strategy, targets, onboarding, training, and career growth of the sales team.

17
Jul 2019

How to Measure Event Performance

20190718-slma-tweet-kippes.jpg

Events, trade shows, corporate showcases, and user events have grown dramatically in the last five years. And yet, the need to measure event performance beyond the ego boost of having the event is often evasive. The C-suite wants to measure the ROI for events that are into the mid-to-high six figures and beyond. In the episode, Valdiar CEO Victor Kippes discusses how to measure event performance and the technology needed to make it easy.

About Victor Kippes

Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Validar’s value proposition is based on Victor’s experience as a receiver of leads. He has been in a sales role for over 20 years both as a direct contributor and as the leader of a large enterprise sales team. He is a recovering sales leader who understands very well the challenges marketing and sales leaders face specific to demand generation and lead management. If you are a marketing leader interested in understanding and articulating your true value, or a sales leader interested in improved conversions and pipeline growth, Validar and Victor are there for you. You can follow Victor on Twitter at @vkippes.

 About Validar

Since 2005, Validar Inc. has helped B2B event marketers better understand and articulate their value. It is vitally important to us that our customers get the credit they deserve for their event marketing efforts and our technology not only does this, we also help deliver a best-in-class attendee experience as well.

9
Jul 2019

Realistic, Effective Content Marketing tactics ANY Company Can Implement.

20190606-rr-delmuto.jpg

This is part 2 of an interview with Kristy DelMuto, VP of Strategic Marketing at LLR Partners. If you missed the first interview, we suggest you listen to it here. This continuation goes into specific tactics. Some of which your team can EASILY help you with - two tiny asks a month - really, it's not difficult to make great strides in your reach, but it's a group effort using the most accurate data and data analysis. 

About Our Guest: Kristy DelMuto, VP of Strategic Marketing
As the leader of LLR’s strategic marketing, Kristy works to codify why growth happens and help business owners access the capital, insights, and resources they need to scale. She translates actionable growth advice from LLR’s portfolio companies, network of senior operators and team into digital and live content, creating opportunities for best practice sharing among business leaders.

Kristy also manages LLR’s brand, marketing, public relations, and social media presence, enabling intermediaries to stay informed on the firm’s investment focus and helping executives determine if LLR is the right partner to support their company’s growth.

25
Jun 2019

The Untapped Power of Quora Ads with JD Prater

20190620-slma-tweet-wilcox-prater.jpg

JD Prater from Quora shares why you should consider marketing on Quora, and some of his best strategies for driving inexpensive, high-quality leads. Don't miss the chance to break through the clutter on a channel that your competitors haven't found yet.

About AJ's guest:

JD Prater is the Quora Evangelist and a regular speaker at conferences across the globe. He's the podcast host of Grow with Quora and The PPC Show. And in his spare time, JD is an avid cyclist, proud new father, and weekend traveler. 

Read the rest of this entry »

19
Jun 2019

Why End of Life Conversation Makes Life Itself Easier

20190620-slma-tweet-coda.jpg

 

Choose Your Own Way:
Why End of Life Conversation Makes Life Itself Easier – for you, your family and your medical team

Read the rest of this entry »

4
Jun 2019

How to Drive Revenue Using Content Marketing

20190606-rr-delmuto.jpg
How did a middle market private equity firm manage to differentiate itself in an overly crowded and competitive market while attracting a wider audience and driving revenue? By leveraging content marketing and developing high-quality thought leadership.

Read the rest of this entry »

29
May 2019

How LinkedIn is the Best Place for B2B Ad Dollars

20190530-slma-tweet-wilcox.jpg 

The guest on SLMA Radio,  A.J. Wilcox, founder and CEO of B2Linked tells us why LinkedIn is the best place for a B2B Marketer’s advertising spend.  He discusses:

Read the rest of this entry »

29
May 2019

Why the Winning Customer Experience Starts with Sales

20190523-oo-fox.jpg

Host Mari Anne Vanella interviews Michael Fox, a technology sales expert about how a new customer’s relationship starts with their  “relationship” with the sales representative that served and sold them. They discussed:

Read the rest of this entry »

8
May 2019

Leading Digital Transformation Within Your Organizations

20190502-rr-hollebone.jpg
 
Digital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are poised to drive transformation within their organizations but not all are well-versed in how to approach this transformation.

Read the rest of this entry »

3
May 2019

Why Leads Crash and Burn When Salespeople Call the Prospect

20190428-oo-paul-marianne.jpg

Mari Anne Vanella, author, and CEO of the Vanella Group, has made millions of B2B outbound calls for her clients. For this program she discusses why companies don’t usually need more leads, they just need to fix the salesperson’s soft sales approach in the initial contacts. The salesperson’s failure, Mari Anne says happens when aggressive salespeople, who don’t listen to the prospect, fail to engage and then blames the lead and source of the lead: marketing. Mari Anne and Paul Roberts discuss:

Read the rest of this entry »

3
Apr 2019

Why Segmentation is Key to Building Your Customer Journey

20190407-rr-kaufman.jpg

You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to a SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. This month on Revenue Rebels, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of segmentation in marketing. 

Revenue Rebels is hosted by Rhoan Morgan, CEO of DemandLab the host sponsor.  

You may also like:

How Revenue Operations Improves Customer Engagement

Hear the best of Rhoan Morgan here.

12
Mar 2019
4
Mar 2019
17
Feb 2019

Tech Culture Begins with Good Employees

20190214-dd-tweet-kornblum.jpgMark Godley sits down with Rob Kornblum, author, former VC, and friend. Rob and Mark discuss their years in tech startups and why culture, hiring and people are the essential ingredients   in a successful startup. Rob even goes so far to say that the team is more important than the product! Whoa!  Join the podcast to hear from a successful author, VC, and data wonk about the skills and savvy you need to hire and succeed in the startup world.   

4
Feb 2019

Where Should The Insides Sales Team Live Within Your Organization?

20190207-rr-priemer.jpg
Some argue marketing, some argue sales. No matter where inside sales lives, both marketing and sales play a critical part in this team’s success. Tune in to this month’s episode of Revenue Rebels as Rhoan Morgan sits down with David Priemer, Founder and Chief Sales Scientist at Cerebral Selling to discuss where inside sales fits in and how marketing and sales must bridge the gap to support this team.
 
About Our Guest
From his early days tinkering with test tubes and differential equations as an award-winning scientist to leading top-performing sales teams at high-growth tech start-ups, David Priemer brings a lifelong passion for uncovering the hidden insights in the world around us, to his practice as the founder of Cerebral Selling. Often referred to as the "Sales Professor", David helps organizations supercharge revenue growth, people development, and culture by combining the core principles of science, empathy, and execution. The result: an empowered organization of modern sellers who think like their customers, learn fast, and win! Previously, David held several executive leadership positions at leading technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. He is also an Adjunct Professor at the Smith School of Business at Queen's University.
 
David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. When he's not thinking about Sales, David loves to cook, write, and spend some quality family time with his wife and three girls.
23
Jan 2019

Why B2B sales reps must think like Entrepreneurs

2010-124-tweet-oo-farrow.jpg

Join host, Mari Anne Vanella as she welcomes Dave Farrow, Founder/CEO of Farrow Communications as he goes over why B2B sales reps must think like entrepreneurs. Dave Farrow is best known for his brain power. Listed twice in the Guinness Book of Records for Greatest Memory, Dave is an entrepreneur who mastered PR to promote his own business. Most PR professionals have a background working in television BUT have no sales or entrepreneurial experience. As for Dave, he took his skill in memory and developed several educational products and used PR as his primary sales tool. His results are impressive. Dave has personally been on over 2000 media interviews, including multiple appearances on Dr. Oz, Steve Harvey, the Today Show, Fox and Friends, CBS Early Show, Live! With Regis and Kelly, BBC, NBC, CBS, ABC, The CW, QVC, Discovery Channel, Science Channel, and more.

7
Jan 2019

A View from a Data Builder - the State of B2B from a Wholesaler

20190110-dd-tweet-holmes.jpg

The first Data Dump podcast guest of 2019 is none other than Rick Holmes, Founder of Every Market Media.  Rick is a longtime friend, peer and data wrangler of Mark Godley, CEO of LeadGenius. That means that nothing is off limits...are direct dials dead in 2019, will email be obsolete in five years, how will LinkedIn survive, and what are the dirty little secrets of B2B data wrangling. The wholesale data entrepreneur and enthusiast will entertain and school the listeners of what happens behind the velvet curtain of mass data collection and why he loves it so much.

About our guest, Rick Holmes, Founder, Every Market Media

Rick is an outbound marketing enthusiast who brings value to his customers through data feeds, software and analytical thinking.

Most recently, he launched LeadPorte.com to provide greater access to EMM B2B data.

Prior accomplishments include ranking on the Inc 5000 three times, building a sales team from 4 to 40 and bootstrapping a business to $1 million+ in sales in its first 12 months.

17
Dec 2018

CEO Celling Biosciences

20181220-tweet-rsg-dunworth.jpg 

Host, Laura Patterson interviews Kevin Dunworth, CEO/Founder, Celling Biociences for her monthly program: Ready, Set, Grow! 

Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

About our guest: Kevin Dunworth

Former athlete turned entrepreneur, Kevin’s heritage is deeply rooted in coaching and winning.  The oldest of three brothers who all swam for university national championship teams, he and his brothers were raised to work hard and succeed at whatever they tried.  After swimming at the University of Tennessee, Kevin moved this determination and grit into the boxing arena winning the Golden Gloves of Tennessee and becoming a professional boxer adding 56 amateur fights and 8 professional fights to his sports resume. He was introduced to the field of sports medicine as a patient and his interest quickly catapulted him as a businessman and entrepreneur.

Kevin went from managing medical companies in the Mid West to running medical companies in the Middle East, Western and Eastern Europe, and then back to the United States. His previous leadership roles have included: Vice President of Sales for GE Trans Leasing, Vice President of Global Sales and Director of International Operations for FlouroScan Imaging Systems, and Director of European Sales and Director of Emerging Markets for Smith & Nephew Dyonics.

Kevin has spent more than 34 years in the biomedical industry, the last two decades of which he has brought together physicians, scientists and like-minded entrepreneurs to help improve the standard of health care in the fields of orthopedics and regenerative medicine. He created BennuLife as his vision of how to not only collaborate with providers but with patients themselves as proactive individuals who want to improve their health and wellness.