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Sales Lead Management Association Radio

15
Dec

Why leadership campaigns are important to nominees and those nominating

00:0000:00
With the announcement of the 40 Most Inspiring Leaders in Sales Lead Management, Jim Obermayer and Susan Finch discuss the not so obvious reasons campaigns like this are important. It's not just about building your contact lists, email lists and gaining members. It goes way deeper than that.

They will cover the evolution of such recognition campaigns within the history of the SLMA and other organizations. Points to include the value to the nominees, their companies but also to those who are nominating people. Join them for this, tweet your questions and comments before, during and after this episode. 

------------------

This episode is generously sponsored by The Vanella Group
The Vanella Group, Inc. is the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. They achieve results 5 times higher than industry standards for outbound lead generation based on the research published by implementing their unique Telesales 2.0 methodology. We are an award winning leader in this space and get results like no other firms.The Vanella Group supports firms from Fortune 500 companies to startups.To learn more, visit BuildPipeline.com or call 888-335-0340

and by Validar
Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. From capturing leads at tradeshows to managing onsite registration, tracking session attendance, gathering feedback, and providing sponsors lead retrieval we have a full suite of solutions for you. Since 2005 Validar has been turning Corporate Events and Trade Shows into Better Business. Call 888 784 2929 or visit us at www.validar.com

1
Jun

How to connect SEO directly to revenue!

00:0000:00

Revenue is rallying cry for marketing, as it has been since the last recession and seems to be accelerating.  In this episode Eric Kronthal of periscopeUP discusses how SEO is not simply a long term strategy for visibility, but it can be tracked for contributions to revenue. The host this week is Jim Obermayer.


About Eric Kronthal
 
Eric Kronthal is an experienced online marketer proficient in building custom solutions to meet online advertising and marketing objectives since 1996. Eric left PricewaterhouseCoopers' consulting services to become one of the early employees at Advertising.com (acquired by AOL) and he is credited with the launch of several industry leading online advertising solutions including Behavioral Targeting, Interactive Television advertising, and several self-service applications. Among the companies he worked with were Snap-on Tools, NASCAR, Match.com, USA Networks, H&R Block, PGA Tour, Southwest Airlines, TV Guide, and Comcast Cable. 
 
Eric started periscopeUP in 2009 to guide marketers toward accountable Search Engine Optimization. He and the team at periscopeUP believe success should be measured by the number of leads and sales generated, and not by search rank, clicks or visits. Customers include Trump Entertainment Resorts, Bon Secours Health System, Carnegie Mellon University, The Gettysburg Foundation, University of Pittsburgh Medical Center and CARCHEX. 
 
Eric, his wife and two children, live in Chevy Chase, MD. 
 
About periscopeUP
 
SEO services are just one of many offered by periscopeUP, including: Pay Per Click Search Advertising, Search Reputation Management, Display Retargeting, Web Development and Web Analytics. Regardless of the channel(s) used, periscopeUP's philosophy for increasing website conversions and leads is to optimize the marketing message for customers and prospects first and the channel or platform second. Month over month periscopeUP's analysts track, measure and report on tactics to continually improve.
 
While based in Washington, DC, many of periscopeUP's employees work virtually from Boston, New York, and Houston.
5
May

Organic Mobile Search is Within Your Reach - Stop Pointing Fingers at Google

00:0000:00
first-slide-kutcher-mobilegeddon.jpg
CMOs, SEO companies, Web Developers - stop pointing fingers. Smart phones and mobile search are not new. Weren't you ready? What about third party applications you are using or married to? Instead of wallowing in "It's not my fault, we only had three months to plan!" - why not look at it as an opportunity to REVIEW, REVISE and RENEW your site?
Highlights include: 
00:23 It is not google's fault. It's about what the users want from their experience.
00:58 Google wants to give the users the best search results - the best experience.
01:15 What is the differentiator between #1 and #10 results?

01:34 #1 gripe when searching from mobile is the results don't lead to sites that are mobile friendly.

Browser vs. Search engines - the two have to play nicely to give you the best results.
03:38 - It's the Web Developer... it's the SEO company... it's the marketing team... Who is at fault? ANSWER: THEY ALL ARE!
04:43 The mobile search market has really heated up in the last year. 
05:30 Assuming you have looked at your analytics. Where are your visitors/searchers coming from? You need to know. 
06:07 CASE STUDY: Cost benefit analysis. Local brick and mortar: butcher shop.
08:40 You never know when someone will pick up their phone for an immediate query they have. You don't know when they have the time for this query that's bothering them. They will go from searching, reading to calling or walking in your doors within 24 hours. THIS is the conversion we are looking for. 
09:30 You have to be there for your customers when they want what you have. BE their solution, give them the answers they seek.
12:40 Even in small companies where one person or vendor wears many hats: media buy, design, SEO, marketing - we have a responsibility to know better and ask the question, know where their customers and searchers are coming from.

14:06 "It's (website) is doing what it's supposed to be doing." Are you sure?

14:36 - Provide your customers with custom dashboards to serve their needs, or take them on a tour of analytics so they know what's going on and have the answers as to where their customers are coming from.
15:30 It bit those in the butt who just put out a website and forgot about it. 
They treat their website like a shingle they hang outside their business. They hang it and it's just there.

What percentage of your traffic comes from organic search?

Is your website successful or not successful? Do you know?

16:21 Just because you have an eCommerce site with all of your products, you still need to TALK about your products - tell stories - tickle the search engines that you are active and engaged. The sole description in your product "more" needs to be more than the dimensions.
17:15 This is a wake-up call to all businesses if they are even paying attention.
17:30 What is your website about? What are you doing for it lately? It's more than just making it mobile friendly. It's about evaluating your goals, your marketing strategy, modifying it, updating it. 
18:08 It's a fabulous opportunity to refresh your online presence and get excited about your site once again.  Your old mailing lists may be drying up. Time to find a new audience for your products and services.
23:00 Find out from your Team in a GROUP CALL: who is doing this, what is the timeline and we need to get this done yesterday. Eliminate the shoulda wouldas and finger pointing - just solve it. 
24:00 You will have to most likely pay for these updates, especially if you have a custom site. The web changes so quickly, you have to be ready to invest to keep up. 
24:40 You need to check in with your web development team at least once a month. It needs to go on the list with the rest of your marketing and sales duties. This is the cog in a lot of these strategies.
25:00 It's time to get excited again about your website. Rebrand, review, renew!
25:45 Find David Kutcher at http://confluentforms.com and Susan Finch at http://susanfinch.com
4
May

Mobilegeddon and other finger pointing, search and SEO nonsense.

Watch Now:


Susan Finch and David Kutcher of Confluentforms.com dove into this discussion as companies large and small are crying foul from Google with the new mobile friendly algorithms put in place for search results at the end of April. CMOs, SEO companies, Web Developers - stop pointing fingers. Smart phones and mobile search are not new. Weren't you ready? What about third party applications you are using or married to? Instead of wallowing in "It's not my fault, we only had three months to plan!" - why not look at it as an opportunity to REVIEW, REVISE and RENEW your site?


Related rant of sorts on LinkedIn >
Highlights include: 
00:23 Mobilegeddon is not google's fault. It's about what the users want from their experience.
00:58 Google wants to give the users the best search results - the best experience.
01:15 What is the differentiator between #1 and #10 results?

01:34 #1 gripe when searching from mobile is the results don't lead to sites that are mobile friendly.

Browser vs. Search engines - the two have to play nicely to give you the best results.
03:38 - It's the Web Developer... it's the SEO company... it's the marketing team... Who is at fault? ANSWER: THEY ALL ARE!
04:43 The mobile search market has really heated up in the last year. 
05:30 Assuming you have looked at your analytics. Where are your visitors/searchers coming from? You need to know. 
06:07 CASE STUDY: Cost benefit analysis. Local brick and mortar: butcher shop.
08:40 You never know when someone will pick up their phone for an immediate query they have. You don't know when they have the time for this query that's bothering them. They will go from searching, reading to calling or walking in your doors within 24 hours. THIS is the conversion we are looking for. 
09:30 You have to be there for your customers when they want what you have. BE their solution, give them the answers they seek.
12:40 Even in small companies where one person or vendor wears many hats: media buy, design, SEO, marketing - we have a responsibility to know better and ask the question, know where their customers and searchers are coming from.

14:06 "It's (website) is doing what it's supposed to be doing." Are you sure?

14:36 - Provide your customers with custom dashboards to serve their needs, or take them on a tour of analytics so they know what's going on and have the answers as to where their customers are coming from.
15:30 It bit those in the butt who just put out a website and forgot about it. 
They treat their website like a shingle they hang outside their business. They hang it and it's just there.

What percentage of your traffic comes from organic search?

Is your website successful or not successful? Do you know?

16:21 Just because you have an eCommerce site with all of your products, you still need to TALK about your products - tell stories - tickle the search engines that you are active and engaged. The sole description in your product "more" needs to be more than the dimensions.
17:15 This is a wake-up call to all businesses if they are even paying attention.
17:30 What is your website about? What are you doing for it lately? It's more than just making it mobile friendly. It's about evaluating your goals, your marketing strategy, modifying it, updating it. 
18:08 It's a fabulous opportunity to refresh your online presence and get excited about your site once again.  Your old mailing lists may be drying up. Time to find a new audience for your products and services.
23:00 Find out from your Team in a GROUP CALL: who is doing this, what is the timeline and we need to get this done yesterday. Eliminate the shoulda wouldas and finger pointing - just solve it. 
24:00 You will have to most likely pay for these updates, especially if you have a custom site. The web changes so quickly, you have to be ready to invest to keep up. 
24:40 You need to check in with your web development team at least once a month. It needs to go on the list with the rest of your marketing and sales duties. This is the cog in a lot of these strategies.
25:00 It's time to get excited again about your website. Rebrand, review, renew!
25:45 Find David Kutcher at http://confluentforms.com and Susan Finch at http://susanfinch.com

21
Apr

A New Marketing Term is Born: Mega Content

00:0000:00
I love this “digital  commentary” by Paul Salvaggio. This month he tackles the thought that content marketing is part of what Gardner Research calls an over-hyped term deep in the “hype cycle”.   Paul gives us seven reasons why recent content management strategies are severely flawed and what he means by Mega Content and how it can benefit the user.   This is a very thought provoking commentary.

About Paul Salvaggio 

Paul Salvaggio is the VP of Operations for Backbone Media, a digital marketing agency based in Boston – Paul provides the tools, processes, services, and teams to best serve their B2B clients in the areas of data, technology and content. He leverages his nearly ten years of experience in the industry to help clients get their message out so they can focus on creating and fostering relationships. Contact: paul@backbonemedia.com
9
Feb

Content and Lead Generation through RSS Feeds

Watch Now:

The Geekspeak Guides, Susan Finch and Yvonne Heimann, are at it again giving you ideas of how to use your own site content, content from other sites and from venues such as Youtube, Pinterest and more to populate your site, your podcasting venues such as iTunes and Stitcher. These ideas will help create that fill in content for your social media posts to give you more time to REALLY engage with people in real conversations. This episode was recently featured on Blubrry as a valuable episode.

RSS (Rich Site Summary or Really Simple Syndication) is your simple pipeline of information. In a nutshell, it’s a properly formatted text file created dynamically by websites such as blogs and other content management systems. They don’t all create them, but most do. There are even tools you can use to create one on your own. THIS is the file you want so you can PUSH your content and reuse it, reshape it and share it better with MANY more venues including iTunes. You may use this superpower whether you are gathering content from your website, Pinterest, podcast or other online sites and services.

This video will give you several ideas and teach you how to find your RSS feed on your own site, and where you can use it.

Did you know that PINTEREST is actually a BLOG with CATEGORIES? That means that your entire Pinterest account and individual boards can all be treated as an RSS feed. 

Google offers a great FREE tool to generate a feed post, allow subscribers, manage subscribers and allow you to bring in content from other sites into your own, share your content with others with just a few lines of code and it is all DYNAMIC using RSS.

Having a feed address gives you something very specific to submit to Google on one specific topic. 

Podcasts use XML/RSS feeds, as well. It's a text file with useful fields for these various venues. For a podcast, it knows to look for the associated media file, episode art and excerpt. Depending on the podcasting service you use such as Blubrry, Podbean, Lipsyn, you'll be given different options before they send your fabulous content off to venues such as iTunes, Stitcher, SoundCloud and more.

This 20 minute show gives you some great ideas to use your content to generate more interest, more credibility, more leads and ultimately more sales. Trust us, we know this works.

-----------------------------------
Find Geekspeak Guides on:

itunes:    http://bit.ly/gsgitunes
stitcher:  http://bit.ly/gsgstitcher
blubbrry: http://bit.ly/gsgblubrry


13
Jan

Images and Graphics for Marketing: Which format works best and WHY?

Watch Now:
 
Images done right – What’s the difference? png? jpeg? gif?
 
It is hammered into your head that EVERY blog post, every article and update needs an image.
We know those posts generally get the most activity – but only if they are quality and interesting images. But what about the format of those images and graphics, especially when they need to be LARGE such as on Google+ and Pinterest? There are several formats for online images: jpg/jpeg, gif and the current favorite, png.
 
Instagram allows 15 second marketing videos, Pinterest allows you to pin all images, some videos and animated graphics - but what makes the most sense to get your message out there?
 
What’s the difference?
How do we know which we want?
Can we simply rename an image?
What about saving as, a save as after saving as?
 
A copy of a copy of a copy – even digitally – begins to lose quality. We’ll give you tips on how to avoid that issue and keep your images as crisp, clear and lovely as possible.
 
--------------------------
Helps:
Here is the link to Stackoverflows site, nicely describing differences:
http://stackoverflow.com/questions/2336522/png-vs-gif-vs-jpeg-when-best-to-use

And for crazy nerds, Google Developers "Image Optimization":
https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization
 
Free programs to edit images:
PicMonkey, Canva
 
Apps to edit images on your phone or tablet:
A Beautiful Mess!, Photoshop Express
 
Tips highlighted:
Start with the largest possible image and use SAVE AS to create variations and other formats. Name them all the same at the front and add: _500-lowres, _1200-highres, etc. so when you sort them they stay in a group and are easier to find.
 
Just because you can animate things, doesn't mean you should. Let's go back to that gooey baby from 1992!
 
Comment from event attendee, Brian Shea:
For those going back to the old days of dial-up in the 90's, keeping file size small was one of the most important lessons, as we had to upload those images via 28.8/56k.  So, we quickly understood and appreciated filesize.  When broadband came in, and digital cameras, all the new designers thought nothing of using photos directly out of the cameras.
Yes, I've seen 4mb files being used on websites.
Even for some old timers, they didn't get the concept that even though 'everyone' has broadband, the images still need to be optimized.  It wasn't until they got hit with major mobile data charges that they realized that filesize is not just about performance and speed. It's also costly.
9
Dec

Why would you want to convert your audio podcast to video and visa versa?

Watch Now:
So you made a video show or tip or guide, but you want to turn it into a podcast. You can do that as a video – depending on your hosting account set up for your podcast station, or you can convert it to audio.
 
Which is a reminder, that not everyone sits watching you like they would The Voice. They may just want to listen. Don’t rely on screen shares and visuals if you want your content to be more versatile. But also, don't miss the opportunity to expose your video or audio content to a new audience easily.
 
What if you were a guest on a radio show and want to turn that content into video for YouTube? There are simple steps, including making sure you have permission from the original source to re-purpose the content. We will cover steps and ideas of how to best turn your content around to give you more options to get it out there.
10
Nov

Vaccinate your marketing team against social media overwhelm

Watch Now:
 
As the director of marketing, Erika Goldwater manages the strategy and execution of the demand generation, communications, social media and content marketing programs for ANNUITAS. She has extensive experience in several companies and has learned a lot about bringing the team along the social media map and schedule.
 
Know your team, where they gained their knowledge and experience so you are able to bring them into your vision.
  1. Present a plan and show the full strategy.
  2. Baby steps to explain the steps of what they are, why they need them and how they can implement them.
  3. There is regular cadence, ground rules. Those need to be known - a guidebook they can refer to when you are not right with them.

"After those first couple of tweets, they feel more comfortable and are usually good to go." - Erika Goldwater

"Meeting a tweet quota is not social media engagement." - Susan Finch

Determine, what are the strategic goals of the company? Don't spend the time peppering venues where your buyers don't usually engage.
 

The goals: 

Engagement & Trust
Further your brand
Share information value to your customers.
 
If you aren't going to do that, please don't start social media.
 
It's social dialogue in real time.
You have to be dedicated to it. If you don't have a team willing to back you up, 
Teams have to be aligned with the activity - there has to be a commitment to it.
One tweet, one post - isn't enough.
 
Erika Goldwater drilling down social media to basics:

"Social media - be gracious. If you find something worth sharing, DO IT and give credit to the person who created or originally shared it with you."

 
Be careful about re-tweeting blindly without actually checking and READING the linked article. Same with pinning - where did it originate? Did you read it all the way through? You may get bitten in the fanny if you don't.
 
 
5
Sep

Reputation Management: It’s more than reviews on Yelp!

00:0000:00
Join Susan Finch as she interviews  Director of Marketing and Joe Ibanez, Director of Sales for Reputation Impression. They will be discussing:

~ What is reputation management?
~ How do we control or respond to negative reviews?
~ How can we prevent negative reviews - or at least cut them WAY back?
~ Who is most likely to review your business and sully your reputation?
~ Who can help you BUILD it up?

This is geared toward service industries including auto, home services, hospitality, medical, legal and wellness.

Many business owners think that simply responding to reviews you receive on Yelp! is enough. It goes way beyond that. There are several venues that collect reviews, plus atypical places.

*ASK YOUR QUESTIONS* in the event stream in case you can't make it. Please reply YES or MAYBE so you stay current on this discussion and don't miss the live event!

*About our guests:*

Brigitte Rubidoux is the Director of Marketing at Reputation Impression, creating & managing all aspects of the company's digital brand. After attending the University of California Santa Cruz, she returned to San Diego to pursue a career in marketing. Brigitte is one of the early employees of the company and with her get it done attitude, has moved up from executive assistant to the Director of Marketing. She is always looking forward, trying to stay up to date with best practices and new ideas related to Internet Marketing.

As the Director of Sales for Reputation Impression, Joe has been able to utilize his Sales Training and his Personal Coaching skills learned while under the employment of Anthony Robbins and SBC Communications (now AT&T) to help Reputation Impression improve its Sales and Skill sets of employees under his direct supervision. Joe's skills are mainly focused towards Customer Service and satisfaction while having a proven track record in the sales arena as well.


This will be a live event on YouTube LIVE, Wednesday, September 10 9am Pacific.
27
Jul

If I had a nickel: Google Analytics, more than just pretty charts.

Watch Now:
 
If I had a nickel...your website stats, more than just pretty charts
When you log into +Google Analytics , what do you see? If it’s neat looking graphs and tables, well, we need to talk. There is some serious intel that you can get from your web stats, stuff that will help you make real business decisions about how to use your website and your online marketing strategy. And nobody knows how to get us set up and on the right track than +David Kutcher . 

In this episode, David covers topics such as:
  • What if you have more than one site? Should they be under one account or different accounts?
  • What about subdomains? One property or several properties with URL filters?
  • What are annotations in analytics? They are like your own diary of your website and the changes you make - David LOVES these and we cover them starting at about the 20 minute mark until the break.
  • Do you know how to view and edit your analytics? If it's your site or your company's site and you are responsible for the results - you need access!
  • David tells us his favorite charts.
  • His big take away tips include how to get people interested in reading analytics? HINT: It's not a lot different from when you were a kid at bedtime.


*******MEET DAVID KUTCHER******
David is the co-owner of +Confluent Forms LLC  a boutique firm providing branding, graphic design, web design, web development and custom software development services and has been in the business since '97 and incorporated his business in ‘02. His clients have included Fortune 100 companies, major banks, large non-profits and universities, to small mom & pop businesses and charities. Probably over 200 sites and clients by now...

David started as a web designer, transitioned to a web developer, then to an information architect and online strategist.

David’s company also is the brains behind the RFP Database, one of the largest online marketplaces for requests for proposals in the world, with over 120,000 registered users and having hosted over 100,000 requests for proposals.

Web: http://www.confluentforms.com
Google+: https://plus.google.com/+davidkutcher
Google+ (page): https://plus.google.com/+confluentforms
Twitter:@confluentforms
LinkedIn: http://www.linkedin.com/in/davidkutcher/
Helpout: http://helpouts.google.com/+davidkutcher

Did you miss our previous discussions?
"If I had a nickel...Webmaster Transitions: Pleading Ignorance Doesn't Fly"  http://bit.ly/finchshovi1 
If I had a nickel... Detangling Your Business on da'Google http://bit.ly/finchshovi2 


========Your Series Hosts========
+Susan Finch  - Marketing, PR & Web Pro for DECADES! 
With a background in public relations and advertising since 1986, Susan is a "gentle guide for clients trying new venues online." She engages those skills as she helps create an online presence that will appeal to existing and future clients and/or investors. All these factors are considered before she constructs a suggested plan for clients. It goes way beyond an online presence.

Web: http://susanfinch.com
Google+: http://plus.google.com/+susanfinch
Twitter: http://twitter.com/susanfinchweb 
Shout-out:http://binkypatrol.org 

+Stephan Hovnanian  - Web strategy, Google+ for Business
Stephan Hovnanian is a web strategist and email marketer for Shovi Websites, author of the Google+ Pro Tips series of ebooks on Amazon, and host of a weekly webcast called Google+ Business Spotlight. Stephan distills the content and advice out there on the Web into useful and applicable ideas to help your business make the most of its online presence.

Web: http://www.websighthangouts.com
Google+: https://plus.google.com/+StephanHovnanian/about
Twitter: https://twitter.com/stephanhov 
4
Jul

#B2C Google Local To Do List for Businesses and History

Watch Now:

Join +Stephan Hovnanian and I as we have an enlightening important conversation with our featured expert, +Mike Blumenthal to talk about a website's local presence and what business owners need to know. We'll also get into some unravel issues that come up.

This show will cover two parts. First, FINDING all versions of you and your business on Google... How do they search for that on Local, the new business pages, YouTube and G+.

When you find all versions, where is the best place to start the merge and/or delete?

What about when they have more than one location?

The verification process to identify ownership and take control.

As important as the new business page changes are, these first steps are critical to know the mess before you can focus and hit the local pages hard. 

Then we'll dive in with Mike about the new Places changes on Google. Here is his post http://bit.ly/finchshovi2l1 on the topic of Google Local:
GOOGLE STARTS PROMOTING MY BUSINESS WITH PERSONALIZED DIRECT EMAIL & HANGOUT

Mike Blumenthal IS Mr. Google Local - he is THE expert on all things Google Local. Please check out his blog category on the topic:
http://blumenthals.com/blog/category/google-plus/

I think I'll be hiring him for my own tangled mess.
or read the highlights first here:
Some highlights include:

02:59 How local search has evolved by +Mike Blumenthal 
04:38 Google Plus is an advertising environment, Maps is a directory environment
04:52 Mike talks about the bus ride to the current search results method.
06:50 +Stephan Hovnanian   asks what businesses need to feed Google, as far as correct information.
07:45 Top data providers:   #infousa     ,  #localeze  and  #acxiom  
09:00 Several ways to influence the data and results
09:40 NAP: Name, Address, Phone Number - must be consistent EVERYWHERE - not just Google.
11:00 Start with a NAP Audit to verify they have your right location and info.
12:20 step 2: Go to maps sites:   #navtech   #teleatlas and #openstreetmap   to see how your business address resolves.
13:15 do the same on Google maps. If they can't find you, you can't close the sale!
15:50 +Chad Russell   comment about citations.
17:15 Local prominence - such as the Chamber of Commerce.
18:15 Don't forget about local business guides and listing sites.
20:00 The coveted 7 Pins on page one of Google search an the map to the right.
22:40 - A fabulous profile image is critical.
23:35 Q from +Jennifer Mortensen   Do reviews factor into rankings?
5+ reviews will give you a ranking bump.
25:30 Google will use driving directions for results if there are no reviews to consider.
26:00 How frequently do people post reviews for local businesses? 
56% of 1000 surveyed in US said NEVER, 22% less than once per year.
27:54 Phone numbers are the KEY GLUE that hold a data cluster together. 
29:00 If Google calls you to confirm your business, you'd better be answering it with the name you have in your listing and not a variation!
31:30 Comment from +Linda Buquet   regarding location prominence and centroid - how it's changed over the years.
33:20 Q from +Christopher Vogelmann   - Does the Twitterverse affect our search rankings. Jump to here to find out.
35:44 - +Susan Finch  says the best advice she can give a business, "Be BETTER at what you do! Be the best." that's how you affect rankings, reviews and more.
37:00 plug for Mike's service, http://getfivestars.com

Here is the gift for today's show - a PDF checklist to get you started. I'll post it early so you can do some checking before the show:
The PDF gift is here: http://bit.ly/finchshovi2d/


 

13
Jun

If I had a nickel - Webmaster Transitions: Pleading Ignorance Doesn’t Fly

Watch Now:

This is the first in a series with SLMA Director, Susan Finch along with her cohost, Stephan Hovnanian

If I had a Nickel: Webmaster Transitions - Pleading Ignorance Doesn't Fly
It used to be that you would have "the guy" and he would hold the keys. Uh, BAD IDEA. It's YOUR presence, YOUR domain, YOUR email, YOUR BRAND.

If you decide to part ways for whatever reason with "the guy" there are a lot of aspects of your web presence that you will want to get a copy of. 

We have been on both sides of this discussion, as providers helping our clients move to new providers, and as the new provider for a client who has dumped, been dumped or simply parted ways with a web services provider. Years of hard lessons are now coming to you, free of charge so you are prepared to make that switch when the time comes.

(JUMP TO THE VIDEO EVENT BELOW)

========OUR FEATURED EXPERT========

+MaAnna Stephenson:
MaAnna is a geek who can still speak in plain English and helps solopreneurs, small businesses, and non-geeks create sites that gets noticed by search engines and readers. Whole-site setup, consultation and training including WordPress, SEO, content, conversion, security, performance, MailChimp, and memberships.

MaAnna's links:
Web: http://www.blogaid.net
Google+: http://plus.google.com/116816557257681654233
Facebook: http://www.facebook.com/BlogAid.net
YouTube: http://www.youtube.com/user/BlogAid
LinkedIn: http://www.linkedin.com/in/maannastephenson
Twitter: https://twitter.com/BlogAid

Show Highlights Include:

  • When someone takes over your site - what tips do you have to prevent this pain?
  • Big question that you need to know FIRST: WHO OWNS YOUR DOMAIN?
  • Who are the domain contacts? There are usually 4: Registrant, Admin, Billing, Technical. You need to be at least two of those - REGISTRANT (owner) and BILLING
  • While we're at it, who has the keys to your social media? Do you know the logins? Is it the webmaster you are firing?
  • Select a domain registrar that is easy to communicate with - a PHONE they pick up so you can TALK. If you are switching Webmasters, you may need to move your domain to another provider.

NUGGET: When you set up the contacts for your domain, after you ensure you do have access to that account, make sure the admin contact or owner of the domain is listed as an email of yours NOT associated with the domain so you can get in, get support and  notifications. If you have mydomain.com, make sure the email for notifications is something like you@gmail.com


Another security measure  in case your web server goes down, gets crashed into by a truck, etc., is to have the DOMAIN registered with ONE provider and your site hosted with ANOTHER provider. This was met with mixed reactions.
On one hand, it's nice to have ONE place where everything is to make managing easier - fewer logins, etc. 
On the other hand, it's a disaster when that one provider goes down.
Example, when Blue Host and GoDaddy had their systems hacked and brought down last year, people were stuck. There was no way to change the website location to a temporary page on another system because both the domains and the domains were in the same place. Now, if you have your domain registered and records at GoDaddy and your site hosted at BlueHost, this wouldn't be as bad. If bluehost went down, you could redirect the domain to a TEMPORARY page on Godaddy under you account to at least give folks your logo and contact information during the server issues and then switch it back when you got the all clear.

We'll talk about dual name servers in another show.


NUGGET: http://isup.me to see what sites are up and down.


What to look for when considering a new web services provider - this is not the hosting company, but the person, company or team that will take care of your website and online needs:


Check the references and ask around about any company you are considering. Don't just go by reviews. MaAnna talked about the "honeymoon phase" reviews - those within the first few months. Scroll to the older ones and check on those glowing reviews from a year or more ago. Are they still happy with the service?

Realize how rare it is to find one company that not only specializes in web development, but in social media and SEO too. They may do one or two pieces of the puzzle, but not all. This group strongly advises against a one-stop-shop because if anything goes awry with that ONE company, your entire online campaign, presence and branding can be lost or at least severely damaged. Even vetting these companies is no guarantee that something unexpected won't happen to them.

Things to check before transition - make sure you know the answers and the whereabouts, licenses and more to the following:

Do you have custom programming, scripts, carts, etc. Do you own it? 
You need to know this.
Clean up your online assets! URLs SQL (databases), files and more. You may not realize all that you have accumulated over the years and just have piles of items taking up space, confusing the search engines or even possibly conflicting with your current efforts.

========Your Series Hosts========

+Susan Finch - Marketing, PR & Web Pro for DECADES! 
With a background in public relations and advertising since 1986, Susan is a "gentle guide for clients trying new venues online." She engages those skills as she helps create an online presence that will appeal to existing and future clients and/or investors. All these factors are considered before she constructs a suggested plan for clients. It goes way beyond an online presence.

Web: http://susanfinch.com
Google+: http://plus.google.com/+susanfinch
Twitter: http://twitter.com/susanfinchweb
Shout-out
:http://binkypatrol.org 

+Stephan Hovnanian - Web strategy, Google+ for Business
Stephan Hovnanian is a web strategist and email marketer for Shovi Websites, author of the Google+ Pro Tips series of ebooks on Amazon, and host of a weekly webcast called Google+ Business Spotlight. Stephan distills the content and advice out there on the Web into useful and applicable ideas to help your business make the most of its online presence.

Web: http://www.websighthangouts.com
Google+: https://plus.google.com/+StephanHovnanian/about
Twitter: https://twitter.com/stephanhov Shout-out:http://gplusspotlight.com

 

7
Apr

Why an Integrated Marketing Strategy is More Important Now Than Ever

Watch Now:

This week's guest was Shelly Kramer of V3 Integrated Marketing. This show is NECESSARY for any company that has a marketing and sales team, does advertising, is on social media and attends conferences or any combination of the above. Do not miss this priceless list of recommendations, ideas and strategies covered by Shelly with SLMARadio co-host, Susan Finch

Special thanks to Stephan Hovnanian for highlighting the show. 
Visit his site at http://websighthangouts.com/

1:03 - What is an integrated marketing strategy...it's more than just covering Twitter, Facebook, and LinkedIn.

Breaking down the silos within an organization

3:19 - So you want to be a content marketer? Let's take a step back and look at channels, brands, and power...

6:45 - 96% of people who visit your website are not ready to buy.(KISSmetrics) What does your website need to do to make sure you don't lose those opportunities?

Is your marketing impacting the customer at every step of their journey?

If you're speaking at a trade show or conference, are you thinking about what your LinkedIn profile looks like? Are the topics you're speaking about present on your company blog? What's going to happen to the decks after the conference? This is integrated marketing.

Shelly covered so many instances of missed opportunities that are typical. You spend the money to get them to the trade show, to have beautiful cards, manicured hands to shake hands, allowance for schmoozing - yet what did they do to prepare?

Some ideas include:
Create lists, groups, circles that include all of the speakers for the event. Same with sponsors, exhibitors. If you are going through the trouble to send people there - have them pepper the key attendees with interest - "Hey, you're speaking - I can't wait to hear you..." + mention, @ mention them and their companies. You'd be surprised how much that can mean to people.

13:25 - Fantastic story about an enterprise-level client and the impact (or lack thereof) of decisions related to marketing spend, specifically display advertising.

What do you want to be known for in your market? Do you talk about it? If not, you're leaving opportunities on the table.

If you are speaking on a topic on behalf of your company, does your company profile include links to posts/articles that you have created on the same topic? Does your company site display that you have the expertise on this topic? How current are the posts? Check them out or create them FAST! Build that credibility.

17:59 - Are you gating your content? Bad idea (see 6:45 timestamp), you're alienating your prospects.

Keep watching for a mini-rant on LinkedIn, lead-gen marketing, social media automation, and a great story about doing "a lot of different things, a little bit right."

I don't care if you don't like Google+, get over it! Work with somebody who has proficiency in Google+. 

For that matter, find team members who are proficient in each of your four major online venues - could be one person, could be four. LinkedIn, Google+, Twitter, Facebook. It's pretty even that this is where people hang out - 25% average for each. If you want to hit more prospects and expose them to your expertise, you have to be proficient in all of these venues. But this is just the online piece.

 - The fastest commercial break ever! Now let's talk about how to break down a piece of content into different presentations of that information for different audiences and platforms (tough to automate this, people).


GOLDEN NUGGET: 
Get over being paranoid about sharing things that your competition may find, just do it better!


34:58 - Shelly talks about the challenges that marketers face today to embrace all these channels and ideas in an effective fashion, and what to do about it.

38:12 - Who do you hire? Younger and savvy, or senior and seasoned? What will be most successful? How do we adapt and effect change?

43:18 - How to find and work with Shelly, info on the Integrated Marketing Summit and other conferences worth checking out, either IRL (in real life) or virtually...but IRL is better.

About Shelly Kramer

Founder and CEO of V3 Integrated Marketing, a full service integrated marketing agency headquartered in Kansas City, MO.located in Kansas City, Missouri, I'm known for my expertise with regard to brand strategy, integrated marketing, all things related to the web and the digital space, including lead generation, mobile marketing, content strategy and content marketing, website design and development, social media community building and management, business intelligence and social data gathering, analysis and integration into strategy, SEO + SEM, corporate communications, corporate social media training and a host of other things. 

I'm also a well-known speaker and present often at conferences all over world, on topics ranging from integrated marketing to digital strategy, to social media strategies to using your blog to drive leads and sales and the importance of the mobile space. 

When it comes to using the web as part of your integrated marketing strategy and helping you sell more stuff to more people--whether you're in the B2B or B2C space -- our team at V3 is pretty awesome. Oh, and did I mention we like results? And we're committed to showing our clients measurable results instead of asking them to take our word for it. We find they like that. 

I'm also kind of partial to quick wit, sarcasm, quick repartee and smart people. I like kids, good deeds, hard work, dogs, fun and frivolity. I've been known to do almost anything for food. Really good food. And, of course, beer. Beer is always good. So is wine. Red. Of course.

You can find me on the web without trying hard, but if you want easy buttons and don't want to look to the right an inch or two, you can find me here:

Shelly on LinkedIn
Shelly on Facebook
Shelly on Twitter

About our friend, Stephan Hovnanian:

Google Plus Training
If you need the expertise of not only an experienced, active Google Plus user, but also someone who understands marketing and web strategy, consider hiring me for some hands-on personal Google Plus training.

I am also the author of the Google+ Pro Tips series of ebooks, available on Kindle. You should check these out if you want to ramp up your Google+ return on investment.
17
Feb

Why sales pitches and social media don’t mix!

00:0000:00

SLMA Host Jim Obermayer interviews Marge Bieler, CEO of RareAgent, as they tackle the subject of "Why sales pitches and social media don't mix!." We're led to believe that everyone loves social media, every company needs social media, and many people use social media, but are they using it the right way? 


About Marge Bieler


Marge Bieler is the CEO and founder of RareAgent, a company that helps businesses create cash conversations through embracing humanity, humor and social media. She has been an influential businesswoman since 1996 and strives to leave her mark on the business world through hard work, innovation and the ability to turn 'boring' into creative in a snap. Her work has always been honest and spiritual. Marge's spirituality and belie in prayer have gotten her where she is today and kept her level and smart about her decisions. She hopes to spread this knowledge and expertise to as many people as possible, as well as help others with the things she's dealt with, such as teenage addiction and how to become prayer warriors. 

About RareAgent 

RareAgent is a radically simple social marketing and training agency that drives cash conversations for businesses. Our mission is to help our clients achieve their business growth goals through conversational storytelling, social enabled programs, and social sales training. We've been in business since 2005 and in 2010 realized social media was going to be a significant driving force in creating conversations. Our Thoughtful Conversation Framework has helped our clients see a 5x uplift in opportunities entering their sales funnels, resulting in new logo business as well as closing millions of dollars in new revenue.
18
Jan

Art of Social Selling and Realty’s Changing Face of Lead Generation

00:0000:00

Susan Finch will be be interviewing Shannon Belew about onilne marketing and her new book, The Art of Social Selling.

Our second guest is Wade Perry, Managing Broker, ABR, CNE,e-PRO, GRI, SFR

Susan's second guest is Wade Perry of Coldwell Banker, Devonshire in Colorado. He has been in this industry for over 20 years. The designations after his name begin to paint the picture of his dedication to continue to learn and do better in this industry. His success as a managing broker is living proof. 



A bit about Shannon, in her own words:
"I fit into almost all of the above categories. A specialist in online marketing and author of the best-selling book, "Starting an Online Business For Dummies All-in-One" 3rd edition, 2011 (Wiley Publishing), I have owned both offline and online businesses, written and blogged about online business, social media trends and tech for nearly two decades, and I am always up for learning more in this always-evolving industry. "

About the new book, The Art of Social Selling:

Social media platforms such as Facebook, Twitter, LinkedIn and Google+ (yes – even Google+) are changing the way consumers are buying.  Learning to tap into these online social media communities is now a must – and social selling should be another  necessary part of your sales strategy. That's because the traditional sales funnel has changed for both B2B and B2C companies, thanks in large part to the unlimited access consumers have to  information. In fact, consumers are often 70 percent or more through the buying process by the time they first contact a salesperson. And much of that information is made available through social media.

Conquering the modern sales process and reaching buyers through social selling means that a salesperson must become a trusted adviser – building meaningful relationships through social media.


Connect with Shannon: Google+ Twitter and LinkedIn

Our second guest is Wade Perry, Managing Broker, ABR, CNE,e-PRO, GRI, SFR

Susan's second guest is Wade Perry of Coldwell Banker, Devonshire in Colorado. He has been in this industry for over 20 years. The designations after his name begin to paint the picture of his dedication to continue to learn and do better in this industry. His success as a managing broker is living proof. 

He will be talking about how the Real Estate industry has gone through major overhauls and must continue to evolve with the changing way people think about purchasing homes and property. Door hanger days are long gone and more relationships are cemented within the communities (farms) these Realtors serve.

Wade spends some of his time on Channel 9 talking about the market and touring homes. His first love is his family and coaching his son's teams.

9
Dec

How is Google+ Different Than LinkedIn for Business Users?

00:0000:00
Or: Why LinkedIn Users are Slow to Embrace Google+

We covered the reasons people are so comfortable on LinkedIn and why they find exploring Google+ uncomfortable, or unnerving, due to the fact it is organized differently with Circles, profiles and all of the other tools that are largely under utilized. We also discussed how when you dive into G+ it can be overwhelming due to all of the notifications that find you everywhere unless you go into settings and tone it way back.

REMEMBER:
Google+ profiles are about PEOPLE. If your profile is set up under your company name, you may want to change that RIGHT AWAY. Some "profiles" are being flagged when they are a company, rather than a person. PAGES in Google+ are for COMPANIES - similar to LinkedIn and Facebook - Profile - person, Page - company, brand or organization.



Mari Anne Vanella of the Vanella Group brought some very real examples of why she prefers LinkedIn and is hesitant to dive into Google Plus. She's had a successful, well formed group, Telesales 2.0, on LinkedIn for years. She is in the B2B arena exclusively.Greg Cooper covered additional scenarios of what may hold people back from dipping a toe into Google+; and Ronnie Bincer - The Hangout Helper as well as Mark Vang offered Mari Anne and the rest of you some great suggestions for getting started in Google+. It's not about bringing everyone over from LinkedIn, it's about finding some new connections through similar interests and areas of expertise.

We all acknowledged how powerful content is when posted to G+, YouTube through Hangouts on Air and using your authorship tags Google provides to build your reputation as an expert in your field and increase your rank in search engine results.

A wonderful post that goes with this is Mark Vang's article on Circle Management.

22
Oct

Twitter’s Flash & Burn and Outbound Calling Success on the Rise

00:0000:00

Susan Finch and Jim Obermayer were joined by Trish Bertuzzi, President & Chief Strategist of The Bridge Group, Inc.

The first half of the show covers using Twitter for social selling. If you want to target buyers who are using Twitter and they post occasionally, do they really or is it mainly automated propaganda about companies?Before you attempt to become a thought leader on Twitter and invest the time you need to know:

  • Are they buying there.
  • How are they using Twitter?

The post, "Twitter for Sales Reps: Big Hat - No Cattle" is about engagement. Twitter is a GREAT tool for listening. But, when you tweet, it's a snapshot - like a lightbulb going off in a room. If no one is in the room, no one sees your flash.
Read the research in the post. Trish summed up that she could get better true engagement through LinkedIn, email, cold calling people. Testing big companies - same results. The question is, do you want to be POPULAR or do you want to be RICH? There are other ways to get people engaged with you that will give you a higher.
She continued with, "Only so many selling hours in a day. Before you assume Twitter will work, do your analysis. It may be only a listening tool for you. We are not really reaching out to people through Twitter with rare exception.
Twitter is a spam cannon when you think about it.If you are not following me, I can't have a one on one conversation with you. But on Linked In, I can send you an inmessage, I can contact you through a shared group. That's the key point. It's not one on one with Twitter."
Spam may be too harsh a word, but perhaps not.
"I even schedule my 5 tweets a day. Unless you are in the room when my scheduled tweet or your scheduled tweet goes out - we will miss each other's messages."

"I have a ball with those 142 characters!"
Trish Bertuzzi


Most of the blogs I read are because of some mention on Twitter. For me, it's a great news feed. Great place to find and share in other venues. We both find that more people engage thoroughly from LinkedIn and G+ where they read more, watch videos, make comments. Twitter was the opener for those conversations
The second half of the show Jim Obermayer and Trish talked about the increased effectiveness of outbound calling.

Outbound prospecting has improved dramatically - up by 35% Prospects are picking up the phones again. It isn't all about inbound, although inbound IS THE BOMB!  Referrals - absolutely the way to go. But if you are like most companies, you'll get 40-60% from inbound. Unless 40-60% of quota is good enough, you need to get on the outbound prospecting path.

The WHYS:

You have to have direct dial numbers to be effective. People are actually hiring staff to populate the database before it gets to the caller: name, title, direct number and email. Truly raising the positive results.

Two technologies Trish Bertuzzi is in love with:

  • Connect and Sell provides 5-6 conversations per hour for most of her team. For her, 8-11. That's HUGE. 
  • The other technology she loves is Insidesales.com. Use their dialer technology combined with local presence. For every call you make you show up as a local caller to the number. Aren't you more apt to pick up the phone from an unknown local number?

Jim asked her why it's working better, "I think we're getting better at understanding cadence and telling a story.

It takes 7-8 touches to get someone to respond. Those touches have to be in a fairly short period of time. Success comes from using a variety of mediums: video, email, voicemail. Cadence counts and you need to figure out what your cadence should be.

We've also gotten better at telling story via our touches. These are chapters in your story that you are trying to tell your potential buyer."

There seem to be two basic camps. Jim talked about increased success for one particular company using this approach: Send email, then call 20 minutes later - success rate went up, call back rate went up.

Trish disagrees with this method - not a fan of the double tap. Best for desk-bound targets. Not a great platitude. We could have two companies using the doubletap: great branding and recognition - works better; lesser known companies, doesn't work as well.

Jim asked about the misinterpreted and repeated stats from SiriusDecisions: "59% have already made up their minds..." Trish let SeriusDecisions off the hook. This was misquoted and twisted.  "It's like the game telephone, the more accurate quote is that '59% start their research online'."

Listen to the show to hear the full story.

About Trish Bertuzzi:
Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.

By a combination of hard work and timing, Trish and team's research & ideas have been featured on Inc.com, by associations like SLMA & AA-ISP and across more than 68 sites in the sales and marketing blogosphere.

13
Aug

Twitter for Customer Service Discussed and Explained

00:0000:00
Susan Finch came across an article by Rachel Sprung about the effectiveness of using Twitter for customer service engagement. She approached Rachel about discussing the positives, negatives and to identify which businesses are best served using Twitter for customer service and which most likely need more detailed and complex interfaces since most of what they will ask will far exceed 140 characters.

They talked about how sometimes it takes a combo. Twitter for the public response, and then requesting either DM (direct message) or phone,email info for a more detailed solution for customers.

Tune in for steps to take to begin your transition to Twitter for customer service, listening to this expert on events, engagement and effective communication.

----------------------------

About Rachel Sprung

Rachel Sprung is a Marketing Associate, Brand Experiences in the Marketing department at HubSpot. Her responsibilities include managing HubSpot's presence at external events including Dreamforce. Previously, Rachel managed all of the logistics for HubSpot's annual conference INBOUND 2012, formerly known as the HubSpot User Group Summit (HUGS). As part of the Brand & Buzz team, she also works on creating a distinct brand for HubSpot and writing for the inbound marketing blog. In the past, Rachel has worked on the HubSpot speaker program and media relations.

Before HubSpot, Rachel was a student at Boston University with a dual degree in public relations and business administration.  While at BU, she planned events on campus and around Boston including the nationwide TweetDrive, BU's PRAdvanced conferences and the annual MegaTweetUp.  As a member of the Public Relations Student Society of America's National Committee, she oversaw 11 regional conferences throughout the country.

In her free time, she enjoys photography, running and learning more about mobile technology.  You can find her blogging at Rachel Sprung On Marketing or on Twitter as @RSprung.

Rachel Sprung
12
Apr

5 Myths about Social Media and your online reputation.

00:0000:00

Why worry about your online reputation?

barry-lieberman.jpgHost Jim Obermayer interviews Barry Lieberman, On-Line Reputation Expert.  We will ask Barry about the 5 Myths about Social Media and your online reputation. Should anyone really care about odd-balls making stupid comments about you or your company on line; or are they stupid comments?   How can you learn about your on-line reputation?  Is it too costly today to create customer advocates? How do I maintain a reasonable customer support reputation online and afford to stay in business? 


Barry Lieberman – Interim CMO & CEO, Marketing & Customer Support Leader & Advisor

Senior executive with over 30 years’ experience enabling organizations to see a real return on their investments in marketing and sales. Lieberman is focused on improving an organization’s customer facing operations’ effectiveness, infrastructure & processes.  His goal is to empower companies to enjoy the rewards of a consistent, integrated approach to marketing & customer support.

His specialties include:

High technology, financial services, insurance, business services, and wellness products. Internet and online marketing, online reputation assessment and restoration, customer experience/support infrastructure effectiveness and enhancement, social media marketing, electronic and postal mail marketing, telephone marketing, database marketing.www.linkedin.com/in/barrylieberman



About Advantage Plus Marketing Group The goal of Advantage Plus Marketing Group is to empower companies to increase their value to the marketplace and investors while enjoying the rewards of a consistent, integrated approach to marketing, customer support and sales. Since 1992 Advantage Plus Marketing Group has implemented over 1800 programs for organizations ranging in size from multinational corporations to personal selling organizations. APMG creates programs that bridge the gap between marketing and sales and truly convert marketing programs to sales revenue by using the integration of new marketing tools with time-proven processes and techniques that enable sales channels to respond effectively.
2
Jan

January 3: Include positive reviews as part of your networking strategy

00:0000:00

artsy-headshot1.jpgSLMA Founder and CEO, Jim Obermayer visits with SLMA Online Marketing Director, Susan Finch about the effects of positive reviews and referrals in a very public format. Did you have a recent positive experience with a hosting company? How about a sales rep who left you feeling better about their product? Tell everyone about them. Seek them out on LinkedIn, Yelp, GooglePlaces, etc. and tell everyone the difference they made on your day. It does't have to be huge, but the payback will snowball into a lovely snow village.

Personalize your recommendations, referrals, requests to connect. Add a bit of personality, which adds credibility for them and for you. People are more likely to connect with someone who takes the time to personalize a request or recommendation.

They will also be talking about nominations for the 20 Women to Watch in Sales Lead Management for 2013, the SLMA College of the Fellows. Join them to get some great resolution ideas. Resolutions are always about giving something up, but adding a new positive behavior.

8
Oct

5 Myths about Social Media and your online reputation. Why worry about my online reputation?

00:0000:00

barry-lieberman.jpgHost Jim Obermayer interviews Barry Lieberman, On-Line Reputation Expert.  We will ask Barry about the 5 Myths about Social Media and your online reputation. Should anyone really care about odd-balls making stupid comments about you or your company on line; or are they stupid comments?   How can you learn about your on-line reputation?  Is it too costly today to create customer advocates? How do I maintain a reasonable customer support reputation online and afford to stay in business?

Barry Lieberman – Interim CMO & CEO, Marketing & Customer Support Leader & Advisor

Senior executive with over 30 years’ experience enabling organizations to see a real return on their investments in marketing and sales. Lieberman is focused on improving an organization’s customer facing operations’ effectiveness, infrastructure & processes.  His goal is to empower companies to enjoy the rewards of a consistent, integrated approach to marketing & customer support.

His specialties include:

High technology, financial services, insurance, business services, and wellness products. Internet and online marketing, online reputation assessment and restoration, customer experience/support infrastructure effectiveness and enhancement, social media marketing, electronic and postal mail marketing, telephone marketing, database marketing. www.linkedin.com/in/barrylieberman .

About Advantage Plus Marketing Group The goal of Advantage Plus Marketing Group is to empower companies to increase their value to the marketplace and investors while enjoying the rewards of a consistent, integrated approach to marketing, customer support and sales. Since 1992 Advantage Plus Marketing Group has implemented over 1800 programs for organizations ranging in size from multinational corporations to personal selling organizations. APMG creates programs that bridge the gap between marketing and sales and truly convert marketing programs to sales revenue by using the integration of new marketing tools with time-proven processes and techniques that enable sales channels to respond effectively.

27
Aug

August 30: SEO Lies, Myths, Falsehoods, Deceptions and Snake Oil Promises

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judy-key-johnson.jpgJames Obermayer the host of SLMA Radio interviews Judy Key Johnson from the Key Marketing Group as she discusses Lies, Myths, Falsehoods, Deceptions and Snake Oil promises surrounding discipline of search engine optimization.  Judy will cover:

  • What to expect.
  • What not to expect.
  • What not to do.
  • How much doing it will cost.
  • How to choose someone to do it
  • And how long it takes to see results.

Judy Key Johnson, KMG’s founder, has been a company president and a chief operating officer of several companies and has served on a board of directors and raised venture capital.  Everyone on the KMG team meets her high standards of performance.

About the Key Marketing Group Key Marketing Group (KMG) was founded in 2002 to provide online marketing expertise for small to mid-sized businesses.  As a pioneer of Search Engine Optimization (SEO), with experience dating back to 1996, the company offers a rich business and marketing experience with the most up-to-date tools and techniques.

Among KMG offerings are search engine optimization, website design and content developed to increase sales based on customers’ online behavior patterns, and a complete range of other marketing services: strategy, messaging, graphics, writing, editing, newsletters, photography and YouTube videography.   www.keymarketinggroup.biz

7
Jun

June 7: Judy Mod, Co-Founder and President of the Principle of Social Gastronomy

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judy-mod-250.jpgSLMA Radio host Jim Obermayer will ask Judy Mod why she co-founded the Social Executive Council.   We want to know about their charter, their goals, and how someone becomes a member.  In other words, “What’s in it for an Executive.”

Judy Mod co-founded and is the president of the Social Executive Council, the premiere global group of senior executives who are collaborating on becoming cross-functional, enterprise-wide buyer-centric organizations.   She is also a  Principal of Social Gastronomy, is an executive who is helping organizations transform from solution-centric to buyer-centric in their approach to their markets, their customers, and the operationalization within their companies.  Her specialties include Collaborative Buying, Buyer-Centric Marketing, Behavioral Target Marketing, Network Selling, and Customer Adoption.

Judy’s career spans over 28 years in B2B delivering top line revenue in a diversity of industries (chemical/petrochemical/O&G, process/manufacturing, environmental, microelectronics, high technology) and in various roles (global sales, business development, marketing, strategic alliances/channels/partnerships, consulting).  A recognized early adopter of innovation, she has the ability to merge the needs of organizations with the innovative solutions in the marketplace.

Judy is regular speaker and blogger on social market leadership, buyer-centric organizations and the social enterprise.  Previously, she served as president of the Southeast US / Latin America chapter of the Association of Strategic Alliance Professionals and on the boards of Global EXEC Women, Women in Technology and It’s The Journey, a 501 © 3 serving the breast cancer community.  A graduate of Cleveland State University with a bachelor’s degree in Chemical Engineering, Judy also holds an MBA from the University of Dallas.  For more information on Judy, you can check out her LinkedIn profile at www.linkedin.com/in/judymod, follow her on Twitter at http://twitter.com/JudyMod or contact her directly at jmod@socialgastronomy.com.

25
Oct

Oct. 27 Show: Adam Metz - Metz Consulting How to project the ROI for marketing lead generation

00:0000:00

adam-metz.jpgAdam Metz is the VP of Business Development at Metz Consulting the social concept, a social customer management-consulting firm, based in Oakland, California. Metz has consulted with companies since 2006 on how to acquire, manage, monetize and retain customers from the social web. Metz’s customer community, at http://metz.customerhub.net has nearly 500 members, and offers a no-cost 9-hour training course on social customer relationship management.

Metz's second book, The Social Customer, came out on 9/16/11, and his first book, There Is No Secret Sauce, has sold or downloaded over 3000 copies, and is currently in its third printing. He has additionally published an eBook, The Metz Way.

Metz specializes in social media marketing and social customer relationship management (social CRM) for awesome consumer brands and loves lifestyle, travel, apparel and consumer-packaged goods (CPG) companies.

Metz has consulted with nearly 100 consumer and B2B companies, including Hershey’s Chocolate, Waggin’ Train Pet Food, Wente Vineyards (top 30 winery) Pirate’s Booty, MBT Shoes, Maestroconference, Obama Girl (Barely Political), Lynda.com, Passport Resorts, Hollywood Park Racetrack, The San Francisco Convention and Visitor’s Bureau, Mighty Leaf Tea, Timbuk2 bags, and dozens of others. Adam Metz also worked on the first social media program for Pulitzer-Prize winning author Thomas Friedman.

Metz has lectured at the University of California, Berkeley, the University of Washington, and University of California, Santa Cruz and has given keynote talks at numerous conferences and associations including the California and Minnesota Chapters of the American Marketing Association, the San Francisco Chamber of Commerce, the Western Association of Convention & Visitors Bureau Technology Conference, and the Hospitality Sales & Marketing Association.

Metz lives in Oakland, California with his fiancee Susan.

4
Oct

Oct. 6 Show: Debra da Costa, Direct Marketing Partners and Susan Finch, Binky Patrol, Inc.

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ddacosta_DMP.jpgDebra da Costa, CEO Direct Marketing Partners

Debra da Costa is the founder and CEO of one of the leading sales lead management service providers, Direct Marketing Partners. Debra is a pioneer in the sales lead field. Debra da Costa founded Direct Marketing Partners in 1991 with the goal of creating a company truly responsive to the individual needs of clients. To this end, she structured DMP so that the company would be large enough to have the depth of expertise required by corporations with worldwide interests, but of a size that would permit close project participation by all the firm's senior staff, as well as flexibility and agility.

From the beginning, and under Debra's leadership, DMP has provided clients with marketing campaigns, which generate sales leads of superior quality. Over the years, the company’s offerings have expanded to include call center/ telemarketing, hosted database, list research and acquisition, direct mail, e-mail marketing, search engine marketing, professional services consulting, fulfillment and event support services.

Before creating DMP, Debra was the President of Debra da Costa Consulting where she was responsible for high-tech industry marketing campaigns.

In her career, Debra has held several design and technical positions with public agencies in both Canada and the U.S. and was responsible for the marketing efforts of Lawrence Moss and Associates. It is through these experiences that she discovered that all roads lead to marketing.

Debra will be answering question and sharing insights on the importance of lead qualification.

smf_150.jpgSusan Finch, Founder/CEO Binky Patrol, Inc. - a 501c3

In 1996 Susan Finch was immersed in a high-end art gallery in Laguna Beach, but knew she needed to do something to help her community and children in need.  The idea for Binky Patrol Comforting Covers for Kids came to her one afternoon and she immediately contacted local media to help her get this idea rolling.  One of the first partnerships she developed was with Wahoo's Fish Taco headquartered in Santa Ana, California.  She learned the value of mutually beneficial partnerships with regards to sponsors and events.  She was carried along in the beginning by Wahoo's Founder, Wing Lam who showed her how everyone can win and all brands can benefit from the criss-cross marketing and publicity.  This was before Social Media and the Internet was truly getting its legs at that point.  Now, 15 years later, the organization has enjoyed publicity at the local level with chapters finding their own corporate partners.  The companies are able to utilize the list of the charity and gain exposure, goodwill and a sense of community without a lot of effort.  The charity benefits from the added volunteer force, exposure to the sponsors clients, newsgroups and social media reach.  All benefit.   Susan will answer questions about ways B2B and B2C can help expand their reach while helping a charity, without putting a strain on their budgets.

24
May

May 26 - Kristin Hambelton - Neolane

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KristinHambelton_Neolane.jpgKristin Hambelton    VP of Marketing  - Neolane

Kristin Hambelton is vice president of marketing at conversational marketing technology provider Neolane, Inc.

She is responsible for Neolane’s market and brand strategy and operations including corporate communications, demand generation, product and partner marketing, and digital marketing including search and social media.  Follow Kristin on Twitter @KMHambelton

We will ask Ms. Hambelton,

  • How she intends to work with the new North American Sales Manager Brian Serino.
  • Radio host Will Crist will inquire about the April 21st Neolane webinar theme, “Crack the Code.”
  • Her opinion on why there aren’t more women in upper management for CRM and marketing automation companies.
  • Why does Neolane use the term conversation marketing technology.
  • We will ask about Neolane’s largest and smallest client; are the value add services the same?
3
May

May 5 Show: Public Relations and Marketing, Lisa Arthur and Christel Hall

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lisa-arthur.jpgLisa Arthur, Chief Marketing Officer - Aprimo

As Aprimo’s Chief Marketing Officer, Lisa drives global market and brand strategy, solutions and product marketing, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet.

Lisa spent nearly seven years at Oracle, where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM and drove market and demand initiatives for all of Oracle’s services including its E-Business Suite On-Demand. Most recently, as the founder for Cinterim, Lisa applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies.

Lisa is a seasoned keynote speaker and has addressed diverse topics at Web 2.0, Office 2.0, American Marketing Association (AMA) Strategy Conference, Stanford University and the MIT Sloan CMO Summit. She has also appeared on Asia’s Wall Street Journal broadcast and published papers with AMA. Lisa is a member of Ball State’s Emerging Media Board of Advisors and a former advisory board member of the CMO Council. She holds a Bachelor of Arts from Ohio State University.

ChristalHall2.jpg

Christel Hall, PRowrite

Christel Hall is owner and operator of PRowrite Public Relations, specializing in business-to-business public relations consulting, writing and editing.  While Christel promotes client products and services to journalists and bloggers, she also helps those same B2B clients, large and small, understand how to communicate productively and profitably direct to target audiences via the Internet and social media.

Her experience includes several years in marketing communications and public relations for corporations such as Hewlett-Packard, Beckman Instruments, Lear Siegler, Legacy Electronics, and Micromanipulator, and for agencies Needham Harper Worldwide and The Young Company, before founding PRowrite in 1990.   Christel serves on many boards and committees for the Public Relations Society of America, the Business Marketing Association, the SoCal PR Network, the Carson Area Marketing and PR Network (CAMPN) and SLMA.

8
Mar

March 10 Show: Srihari Kumar and Jeff Molander

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Srihari KumarSrihari Kumar – Chief Executive Officer LeadFormix

Questions: What makes LeadFormix different? How can marketers use the LeadFormix information to support salespeople? What does LeadFormix do that other products don’t do? Cost? Commitment?

Srihari has been a co-founder or early employee of a string of successful Silicon Valley startups, including VXtreme (acquired by Microsoft), Yodlee (acquired in part by Warburg Pincus), InMage Systems (the largest independent Continuous Data Protection provider), and RingCube (winner of the 2009 Product of the Year for Desktop Virtualization). Srihari was a key member of the team that built the first version of Windows Media Server and Windows Media Player at Microsoft, and invented the concept of hypervideo for which he holds the patent. Srihari also worked as a Computer Science Researcher for SRI (Stanford) International, Philips Research, and the UCSD Computer Science Department. Srihari earned a BS from the Indian Institute of Technology (IIT), Chennai, an MS in Computer Science from Washington University, and an MBA with honors from the Wharton School of Business, University of Pennsylvania.

About LeadFormix LeadFormix is a leader in next-generation marketing automation software, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

The  company was founded in early 2008 by experienced software executives from Microsoft, Yodlee, Autonomy (Optimost / Interwoven), and Healtheon.

Jeff MolanderJeff Molander is adjunct professor of digital marketing at Loyola University's business school.

Our questions for Jeff ask him to explain and backup his assertion that social media sells!  What does he mean when he says there is no such thing as social media?   What’s this story about Moosejaw?

Jeff is the former co-founder of the Google Affiliate Network and the authority on making social media marketing produce leads and sales. He's author of the forthcoming book, Off the Hook Marketing: How to make social media sell.  Since 1997, Jeff's been helping business owners and senior executives align digital marketing with customer acquisition and retention.  He's a professional speaker who's known for delivering practical ways to make tools like Twitter and Facebook produce leads and sales.   http://www.jeffmolander.com/blog

This show is sponsored by: SmartLead by AdTrack

15
Feb

Feb. 17 Show: Malcolm Friedberg, Jason Weaver

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Commentary:  James W. Obermayer, CEO of the SLMA.

Marketers are builders of wealth, but when will they take the credit they deserve?

In this short and punchy seven minutes, Obermayer pontificates on why he believes that marketers should take their rightful place as a builder of wealth.   Without marketers creating a preference, raw inquiries and qualified leads, most salespeople would be off their quota attainment by 30-50% and sales expenses would soar.  Come listen as Obermayer gives credit where credit is due, to marketing, the builders of wealth.

Malcolm Friedberg   President   Left Brain Marketing Malcolm will be asked questions about the results of their most successful demand generation program and how the company measures the ROI for the programs it creates. Left Brain Marketing is a Demand Generation strategy agency, serving some of the largest and best-known enterprise brands. The agency helps Marketing organizations develop and grow successful Demand Generation programs.  Its approach leverages a proprietary Demand Generation process model – The Left Brain Model (TM) – powered by marketing automation technology. The agency delivers a full set of services that span strategy, production, analytics and optimization for Demand Generation programs. www.LeftBrainMarketing.co

Jason Weaver,  CEO,  Shoutlet, Inc.

Jason will be asked about recent client successes using their platform in addition to suggestions about measuring the ROI for social media.

Shoutlet provides a centralized platform that helps companies manage and monetize their social media communication. It includes Facebook and Twitter management, Social CRM, widget building, email and mobile marketing, social commerce, and real-time analytics in one easy-to-use interface. The platform gives brands and agencies the tools to create, manage, and measure their entire social media communications.  Companies using Shoutlet's platform are able to better design and implement highly targeted campaigns and ultimately improve the business impact of their social media communications.

www.Shoutlet.com

James Obermayer Malcom Friedberg Jason Weaver
James W. Obermayer CEO of the SLMA Malcolm Friedberg President Left Brain Marketing Jason Weaver CEO, Shoutlet, Inc.

This show is sponsored by: SmartLead by AdTrack