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Sales Lead Management Association Radio

14
May

8 Mins: Gerhard Gschwandtner, Founder of Selling Power about the state of selling today.

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While attending Sales 2.0, Jim Obermayer of the SLMA took a few minutes to discuss Sales 2.0 with Selling Power Founder Gerhard Gschwandtner about the conference and the state of the sales profession from his perspective. Gerhard is a thoughtful expert on selling and there are few people he doesn’t know in the selling profession, and even less he doesn’t know about selling. 

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About Gerhard Gschwandtner 

His personal mantra is "excellence is a question of expanding awareness". When all is said and done, He is a sales guy. He established my professional reputation as a sales guru by training over 10,000 salespeople in Europe and the US. He realized that salespeople and their managers need all the help they can get, that's why he started Selling Power magazine and turned it into the world's leading sales management magazine. Gerhard’s mission is to contribute to the success of sales leaders with SellingPower.com, a sales intelligence platform that's visited by over 300,000 sales leaders every month. 
He also runs four Sales 2.0 conferences a year (in London, Boston and San Francisco) that attract over 2,000 sales and marketing leaders. His conferences are based on sharing ideas through unscripted conversations and continuous exploration of the core theme: improving people, enhancing processes and implementing advanced technology solutions to achieve operational efficiency and greater customer satisfaction. (www.sales20conf.com
Over 100,000 sales executives watch my daily (5 min) video interviews with sales leaders online (free) on www.sellingpower.com/video 
He collaborated on a documentary on the profession of selling that was aired on PBS stations across America. You can watch this video online: http://youtu.be/Q2wBDzGgvw4 He is the author of 16 books on Selling, Sales Management and Sales Psychology and 2 books on photography. (www.amazon.com/sellingpower

Specialties:

Helping sales leaders integrate culture, process and technology. Creating Video Sales Enablement platforms. Delivering keynote speeches that help salespeople achieve more than their managers ever thought possible. In my speeches I show salespeople how they can get far better results by changing their focus, their physiology and their self-limiting beliefs. Salespeople win more sales when they align self-enablement with sales enablement. 
Follow him on Twitter @gerhard20 

About sales 2.0 Conferences 

The Sales 2.0 Conference was held on May 5-6, 2014 in San Francisco. Attendees learned real-time capabilities – real-time marketing, analytics, social media, pricing, performance feedback, incentive programs, etc. – and how to close the real-time technology gap to achieve unprecedented success. 
If you attended this conference, you can access speaker presentations, white papers, and more in the Resource Library. 
To learn about upcoming conference dates and locations, email events@salesdottwoinc.com or visit Sales 2.0 Events.
13
Jan

No Bull: Jumping the Chasm between Sales & Marketing

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SLMA Radio host Jim Obermayer interviews John Foley, Jr., CEO of InterlinkONE and Grow Socially. The subject this week is the "Jumping the Chasm between Sales & Marketing." Foley feels he has a unique perspective on why marketing so often fails in its understanding of sales problems and yet sales doesn't escape when it flops in "selling" marketing on its needs. This should be an interesting interview, as Foley is known as a straight talker as he takes both departments to task for their failures.


About John Foley
John Foley, Jr. is President and CEO Massachusetts based interlinkONE, and Grow Socially. interlinkONE provides marketing software solutions for marketing automation, customer communications management, QR codes, and mobile websites. Grow Socially focuses on marketing services including strategic marketing plans, business transformation consulting, marketing consulting, and website development. John has also written countless educational resources including white papers and ebooks, and he is a published author of 3 books; Business Transformation: A New Path to Profit for the Printing Industry, Business Transformation: A New Path to Profitability for the Mailing and Fulfillment Industries, and his most recent accomplishment, Untethered Marketing: The Role of Cloud and Mobile Communications. Learn more about John at JohnFoleyJr.com, and be sure to check out interlinkONE.com GrowSocially.com, and MarketWithMAX.com to learn more about the products and services John's companies offer.
About InterlinkOne

interlinkONE is an industry leading provider of innovative marketing software and services. We provide solutions that will help you achieve your business and marketing objectives! In addition to providing tools that will enable you to succeed, our experienced and energetic staff will guide you down a path of best practices that are always tailored to your specific needs. Below are some of the products and services that we offer.
7
May

May 10: Benjamin Webster of TextLane Talks About SMS

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ben-webster-cropped.jpgWill Crist will interview Ben Webster of TextLane.  We are most interested in:

  • Who are TextLane customers?
  • You mention ad agencies use TextLane, what is a typical agency campaign?
  • You say you can control and send messages to different distribution lists?  Do you have an example?
  • How can you forecast response metrics from newly created distribution lists to increase marketing effectiveness?
  • White Label
  • Is TextLane service rebrandable? Perform text message campaigns for your clients, allow them to login to conduct their own marketing, and earn more return for your brand and bottom line.
  • Is this only for B2B or are the serous B2B applications?
  • Who are some of your B2B customers?
  • Cost?

Benjamin Webster, Vice President for TextLane

Benjamin Webster is the Vice President of Sales for TextLane and a sixteen year veteran of the Internet and technology industries.    TextLane is a text message (SMS) technology provider that helps businesses communicate more efficiently with prospects, customers, and team members.   Mr. Webster is an excited advocate of text messaging as medium for communication with prospects and customers and will talk about the rising popularity of text messaging and how this growing medium can be used in sales leads management and marketing automation.

Prior to joining TextLane in 2010, Mr. Webster headed sales for and was a co-founder of SecondVoice, a venture funded start-up that provided mobile communication technology for large enterprises.   Prior to SecondVoice, Mr. Webster ran sales for Avisan Design Group, the parent company of TextLane, a technology consulting company with numerous Fortune 500 clients including Disney, AOL Time Warner, Viacom, and Ingram Micro among others.

Earlier in his career, before he discovered his love for the technology industry, Mr. Webster was an investment advisor with Merrill Lynch where he advised ultra-high net worth individual on tax deferred stock diversification strategies.   Mr. Webster is a graduate of UCLA where he earned a BA in Physics.

About TextLane

TextLane provides text message technology and services that help businesses communicate more effectively with prospects, customers, and team members.  Our industry unique SMS Converse™ allows users of leads management and marketing automation systems to engage in two-way text message “conversations” without the normal technology limitations associated with short code, long code, or carrier gateway based text messaging.  Whether using text messaging for reminders, lead nurturing, or bulk marketing, TextLane clients communicate better with and get the attention of their customers and prospects.   www.textlane.com