September 4th, 2012
Major trade shows and events provide lead collection and qualification technology that enables exhibitors to quickly determine where and how to spend their lead follow-up dollars. However, the thousands of small businesses that rely on events without such technology still use fishbowls to collect business cards that make follow-up a nightmare.
Working together, Event Technologies and Calvert Creative have embarked on a mission to bring large event lead collection and follow-up to the small business owners who rely on small events and expos to market their products. Their first offerings were introduced at the American Chamber of Commerce Executives Conference held in August 2012 in Louisville, KY.
Event Technologies of Long Beach, CA is a full service provider of lead management solutions for trade show exhibitors utilizing Internet based products developed by TPC Inc. of Chapel Hill, NC.
Calvert Creative of Cary, NC helps companies develop leads and sales through online marketing, all while working within their budget and timeline. “It’s like having a whole marketing department–right in your office.”
Fred Tremblay, VP Development at Event Technologies and President of TPC Inc., along with Jeff Tippett, Director of Calvert Creative will discuss the problems with small business lead follow-up and their efforts to help solve them.
Posted in Trade Shows, Current and Past Shows | Comments |
June 11th, 2012
SLMA Radio host Jim Obermayer will ask Victor if the rumors of the demise in trade shows as a lead generation event is true? Are trade shows as strong as always? How can marketing manager make the most of their trade show investment?
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Much of Validar’s value proposition is based upon Victor’s experience as a receiver of leads. He has been in a sales role for over 20 years both as a direct contributor and as the leader of a large enterprise sales team. He is a recovering sales leader who understands very well the challenges marketing and sales leaders face specific to demand generation and lead management. If you are a marketing leader interested in understanding and articulating your true value, or a sales leader interested in improved conversions and pipeline growth, Validar and Victor are there for you. You can follow Victor on Twitter at @vkippes.
Validar is a B2B Lead Management company that specializes in events. It doesn’t matter whether your exhibiting at a tradeshow, or producing your own event or seminar series. Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts. For any business, it is important to know where leads are in their buying cycle so they are treated appropriately and follow-up activity is not wasted. Our solution enables companies to segment their event attendee based upon both explicit and implicit participation. We enable attendees to control how they are treated post event through technology.
Posted in Inquiry Management, Trade Shows | Comments |
August 30th, 2011
The executive director of the SLMA, James Obermayer will report from the expo floor. It will be noisy, it will be opinionated, it will be interesting to hear what attendees and exhibitors think of Salesforce’s Global Gathering.
Tune in LIVE at 5 on Thursday, September 1. You never know who we'll run into and what they might say. After the show runs, we'll make a list of all of the people we interviewed. Hope you can join us.
Some of those interviewed will be:
- Maria Pergolino, Director of Marketing, Marketo
- Bryan Brown, Director of Product Strategy, Silverpop
- Chris Frank, Director of Marketing, Treehouse
- Jeff Chamberlin, Vice President of B2B Solutions Marketing, Aprimo
- Tony Tissot, Senior Director of Marketing, eTrique
- Brendon Cassidy, Vice President of EchoSign Sales, Adobe
- Brad Peters, CEO, Birst
- Ron Halverson, Director of Marketing, Pervasive
- Thomas J. Mattson, Managing Director/Vice President DST Output, CFG