This interview is part of an on-going series that asks executives to share the lessons they have learned in business and life.
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About Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at Ipswitch
Jeanne Hopkins joined Ipswitch in 2016 and leads the company’s worldwide marketing organization, focused on building a metrics-based powerhouse to fuel demand. Prior to Ipswitch, Jeanne held executive marketing roles at HubSpot, SmartBear, Marketing Sherpa, Continuum Managed Services, and MEC Labs. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
Jeanne is an accomplished writer, advisor and speaker. Jeanne co-authored “Go Mobile”, a top-selling mobile marketing book on Amazon.com. Jeanne also serves on the Advisory Boards of Bedrock Data, BrightInfo, and the Sales Lead Management Association, and as the Co-Chair of the MassTLC Sales and Marketing Group.
Jeanne has won several industry awards for her achievements as a marketing leader and was most recently named to CRN’s 2016 Power 100, an elite subset of the annual Women of the Channel list. Additionally, Jeanne has been honored four times by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals. She was also named to their 40 Most Inspiring Leaders in 2015, and 20 Women to Watch five years in a row, most recently in April 2016. Ms. Hopkins is on the Advisory Board for the Sales Lead Management Association.
Today’s hard-working IT teams are relied upon to manage increasing complexity and deliver near-zero downtime. Ipswitch IT and network management software helps them succeed by enabling secure control of business transactions, applications and infrastructure. Ipswitch software is powerful, flexible and easy to try, buy and use.
The company’s software helps teams shine by delivering 24/7 performance and security across cloud, virtual and network environments. Ipswitch Unified Infrastructure and Applications Monitoring software provides end-to-end insight, is extremely flexible and simple to deploy. The company’s Information Security and Managed File Transfer solutions enable secure, automated and compliant business transactions and file transfers for millions of users. Ipswitch powers more than 150,000 networks spanning 168 countries, and is based in Lexington, Mass., with offices throughout the U.S., Europe, Asia and Latin America. For more information, please visit https://www.ipswitch.com/, or connect with us on LinkedIn and Twitter.
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