SLMA CEO Jim Obermayer says that software programs that explain the most data, and are verified by the most evidence, are better than those that do not. He'll discuss how CRM properly applied, along with marketing automation, gives the most data on marketing performance and gives more evidence than any other combination of software. In essence, those with the most data will win. But, he says, "You have to manage the sales lead system to win."
During this program Obermayer contends that those with the most marketing toys win. But tools without leadership are just tools in the hands of fools.
Obermayer is an author (four books) and a speaker on subjects of sales lead management, sales enablement and marketing ROI. He is the founder and of the world-wide 6200 member Sales Lead Management Association, which also has a Linkedin Group of 2987 members. The SLMA is the sponsor of the yearly Sales Lead Management Week, the annual contest for the 50 Most Influential People in Sales Lead Management, and the nomination and naming of the 20 Women to Watch in Sales Lead Management. The SLMA also hosts the weekly c-level interview program; SLMA Radio. Obermayer is the Vice President of Business Development at Vitech Corporation.